Your SlideShare is downloading. ×
Hyundai  i30
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Hyundai i30

233
views

Published on

Published in: Automotive, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
233
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • While we are having a meeting, just show this pic to classmates by pretending that we’re in this place! :p
  • Transcript

    • 1. Hyundai i30
    • 2. Meeting Agenda Facilitator : So Hyun Lim (CCO, Headquarter)I. A brief Intro about the Product, i30 – Jun Young Park (CMO, Headquarter)II. Current Market situation in France - Sylvain Repetti (CMO, Hyundai France) III. Discussion Session
    • 3. About i30
    • 4. What is i30? i30 I : Inspring, Intelligence, Innovation 30 : C segment (Compact car) Price 18,000,000 - 22,000,000 Won Distinctive Feature Automatic Parking System
    • 5. CompetitorI 30 Peugeot 308 I 30 Peugeot 308Price 16,900 - 26,500 € 18,650 - 30,350 €Fuel Gasoline, Diesel DieselFuel Efficiency 20Km/L(Diesel) 22.6Km/LFeature High Technology Option High Fuel Efficiency
    • 6. Hyundai i30 in France
    • 7. Key Figures• Penetration of the French market in 1992  Sales value in 2011 500 million €  Sales volume in 2011 21,000 cars (+7,5%)  First quarter of 2012 increase of 21%  Market share 1%• Wide line of products• 194 outlets• I30: from 16,900€ to 26,500€
    • 8. Current Strategy• Capture the traditional customers of the French, Italians and Japanese brands• Increase sales up to 30,000 cars (+48%)• Highlight the Hyundai difference• Catch new customers and develop loyalty Installation of Improvement Fast renewal Increase of plants in of the after of the cars the outlets Europe sale service
    • 9. French Market & Trend Market share PSA Renault 3% 3% 3% 3% 3% VolkswagenHuge domination 3% Ford 4% 30% GM of the French 5% Nissan Fiat brands BMW 13% 24% Toyota 6% Hyundai Mercedes Others The cars market undergo a massive slowdown