Hyundai i30
Meeting Agenda          Facilitator : So Hyun Lim (CCO, Headquarter)I.      A brief Intro about the Product, i30          ...
About i30
What is i30?                           i30          I : Inspring, Intelligence,                    Innovation  30 : C segm...
CompetitorI 30                                 Peugeot 308                              I 30                    Peugeot 30...
Hyundai i30   in France
Key Figures• Penetration of the French market in  1992    Sales value in 2011                             500 million €  ...
Current Strategy• Capture the traditional customers of the  French, Italians and Japanese brands• Increase sales up to 30,...
French Market & Trend                                     Market share   PSA                                              ...
Hyundai  i30
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Hyundai i30

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  • While we are having a meeting, just show this pic to classmates by pretending that we’re in this place! :p
  • Hyundai i30

    1. 1. Hyundai i30
    2. 2. Meeting Agenda Facilitator : So Hyun Lim (CCO, Headquarter)I. A brief Intro about the Product, i30 – Jun Young Park (CMO, Headquarter)II. Current Market situation in France - Sylvain Repetti (CMO, Hyundai France) III. Discussion Session
    3. 3. About i30
    4. 4. What is i30? i30 I : Inspring, Intelligence, Innovation 30 : C segment (Compact car) Price 18,000,000 - 22,000,000 Won Distinctive Feature Automatic Parking System
    5. 5. CompetitorI 30 Peugeot 308 I 30 Peugeot 308Price 16,900 - 26,500 € 18,650 - 30,350 €Fuel Gasoline, Diesel DieselFuel Efficiency 20Km/L(Diesel) 22.6Km/LFeature High Technology Option High Fuel Efficiency
    6. 6. Hyundai i30 in France
    7. 7. Key Figures• Penetration of the French market in 1992  Sales value in 2011 500 million €  Sales volume in 2011 21,000 cars (+7,5%)  First quarter of 2012 increase of 21%  Market share 1%• Wide line of products• 194 outlets• I30: from 16,900€ to 26,500€
    8. 8. Current Strategy• Capture the traditional customers of the French, Italians and Japanese brands• Increase sales up to 30,000 cars (+48%)• Highlight the Hyundai difference• Catch new customers and develop loyalty Installation of Improvement Fast renewal Increase of plants in of the after of the cars the outlets Europe sale service
    9. 9. French Market & Trend Market share PSA Renault 3% 3% 3% 3% 3% VolkswagenHuge domination 3% Ford 4% 30% GM of the French 5% Nissan Fiat brands BMW 13% 24% Toyota 6% Hyundai Mercedes Others The cars market undergo a massive slowdown

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