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Sobesocial 8steps
Sobesocial 8steps
Sobesocial 8steps
Sobesocial 8steps
Sobesocial 8steps
Sobesocial 8steps
Sobesocial 8steps
Sobesocial 8steps
Sobesocial 8steps
Sobesocial 8steps
Sobesocial 8steps
Sobesocial 8steps
Sobesocial 8steps
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Sobesocial 8steps

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  • 1. 8 Steps8 Steps To Social MediaTo Social Media Marketing SuccessMarketing Success Sobe Social Media Management http://www.sobesocial.net addme@sobesocial.net 800-935-9256
  • 2. 8 Steps To Social Media Success8 Steps To Social Media Success 1. Create Your Story 2. Build Your Brand Identity 3. Research Your Competition 4. Social Media Marketing Plan 5. Create Original Content 6. Email Campaign Strategy 7. Metrics 8. Analysis/ Adjustments
  • 3. Create Your StoryCreate Your Story What Do You Do? How Do You Do It? Why Do You Do It? People Don't Buy What You Do, They Buy Why You Do It. People Don't Buy What You Do, They Buy Why You Do It. Creating a unique relatable business story helps translate your brand into the language of social media.
  • 4. Build Your Brand IdentityBuild Your Brand Identity What Is The Topic Related To Your Business? What Expert Resources Do You Trust? How Do You Convey Your Expertise? Positioning your business as an expert in the topic related to your business makes you relevant, builds confidence in your brand and offers a source of quality content with which to grow your target audience.
  • 5. Research Your CompetitionResearch Your Competition Who Is Your Direct Competition? Why Are They Successful? What Is Your Competition Offering In Terms Of Value & Expertise? What Is Your Competition Offering In Terms Of Value & Expertise? Understanding what your competition does well AND what they don't do well can offer opportunities to win market share. Also, make sure to research your competitor's keywords.
  • 6. Your Social MediaYour Social Media Marketing PlanMarketing Plan a)a) Where Are You Now?Where Are You Now? b) Where Do You Want To Be? c) How Do You Want To Get There? The Benefits Of Mapping Out Exactly Where You Are: The Benefits Of Mapping Out Exactly Where You Are: A proper assessment of where you are can help you take inventory of your assets. Once you know that you can look at all the tools available: Website, Blog, Landing pages, FB fan page, Twitter, LinkedIn, Email Campaign, Newsletters, Videos, Youtube, etc.
  • 7. Your Social MediaYour Social Media Marketing PlanMarketing Plan a) Where Are You Now? b)b) Where Do You Want ToWhere Do You Want To Be?Be? c) How Do You Want To Get There? Goal Setting's Best Kept Secret: S.M.A.R.T Goal Setting's Best Kept Secret: S.M.A.R.T When goal setting, use the smart method: Specific, Measurable, Actionable, Realistic, Time-Sensitive. For example: Include specific ROI and traffic goals.
  • 8. Your Social MediaYour Social Media Marketing PlanMarketing Plan a) Where Are You Now? b) Where Do You Want To Be? c)c) How Do You Want ToHow Do You Want To Get There?Get There? Devise A Strategy From Where You Are To Where You Want To Be Devise A Strategy From Where You Are To Where You Want To Be Use Facebook, Twitter, LinkedIn, YouTube to post content, links, videos, interact with fans/ followers, quizzes, discussions, reviews, blogs integration, e-commerce integration with the goal of collecting leads, drive traffic etc.
  • 9. Create Original ContentCreate Original Content Content is King! Have A Plan To Create Original Content Regularly Content is King! Have A Plan To Create Original Content Regularly Make sure to implement your SEO strategy (keywords/ keyword density) for all the original content you create. Also remember every network has it's own culture. Either decide to tailor all posts to 'fit' into that culture or understand that by automating posts you may sacrifice some degree of effectiveness.  FB posts  Tweets  Blog Entries  Articles  Press Releases
  • 10. Email Campaign StrategyEmail Campaign Strategy Using Email is A Primary Way To Nurture Your Leads Using Email is A Primary Way To Nurture Your Leads Email, along with search, an effective website and social media is at the heart of online marketing. Make sure to always remember that relevant email does drive superior email results.  Newsletter  Free Reports  Coaching Series  Email Courses
  • 11. MetricsMetrics Decide On What Metrics Will Help You Attain Your Goals Decide On What Metrics Will Help You Attain Your Goals Use the metrics analysis to determine ROI by identifying questions related to your goals such as how many customers are you reaching, how often customers transact & how much they spend.  Google Analytics  FB Insights  Bit.ly Stats  Aweber Stats
  • 12. Analysis/ AdjustmentsAnalysis/ Adjustments Decide On What Metrics Will Help You Attain Your Goals Decide On What Metrics Will Help You Attain Your Goals Adjust your metrics and/or goals as you identify your strengths, weaknesses & other insights. We offer a monthly report that not only analyzes the data but offers our professional opinion on what it all means. Finally, we will recommend the best course of action based on the analysis.  Analyze Data  Compare To Goals  Tweak Strategy  Adjust Metrics/Goals
  • 13. •• Be Social • Be Remarkable •Be Social • Be Remarkable • • Be Successful •• Be Successful • Sobe Social Media Management http://www.sobesocial.net addme@sobesocial.net 800-935-9256

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