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Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
Enrique  Castro Leon    Scaling  Delivery Of  I T Services
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Enrique Castro Leon Scaling Delivery Of I T Services

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  • 1. This Presentation Courtesy of the International SOA Symposium October 7-8, 2008 Amsterdam Arena www.soasymposium.com info@soasymposium.com Founding Sponsors Platinum Sponsors Gold Sponsors Silver Sponsors Scaling the Delivery of IT Services to Consumer Space with SOA 1st International SOA Symposium Enrique Castro-Leon enrique.g.castro-leon@intel.com Intel Corporation Version 1.0 October 8, 2008 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 1
  • 2. Legal Disclaimers This paper is for informational purposes only. INTEL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. The Intel brand and logo are trademarks of Intel Corporation in the U.S. and other countries 3 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Preview SOA in the small – Can the service-oriented paradigm scaled down to the delivery of IT services to the consumer? Modular deployment of service-based applications – Servicelets for enterprises large and small – Reaching out to small & medium businesses and emerging markets Strategic Opportunities 4 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 2
  • 3. State of the Art Today (What’s wrong with this picture?) 5 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Re-use through all-Purpose Mobile Devices 6 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 3
  • 4. State of the Art in Consumer IT Specialized appliances enhance customer experience – Remote control devices – Copiers, fax machines – Confine customer into a walled garden Device-centric view today is limiting – Devices are point devices – Installing an application creates a hard binding between the application and the hardware – Application software vendors are not helping – Storing a file in a PC’s hard drive creates a hard binding between the stored data and that PC’s storage device – Forces consumer to use a specific device – Inconvenient – Single point of failure Computer hardware today – Standardized, interoperable Services are not – Example: building an automobile in 1900 before Ford 7 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Change is Afoot Cost of computer $10M Moore’s Law runs rampant hardware, It’s about to bring one more change per delivered core 1M 100K 10K 1K 100 1960 1970 1980 1990 2000 2010 In consumer space – Cost of labor has not kept up with advances in technology – IT services hardly exist – Expensive, questionable quality, inconsistent results – Point devices – Customer gets unnecessarily exposed to complexity – Digital divide 8 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 4
  • 5. Extending the Benefits of SOA Beyond Large Enterprises SOA adoption started with large enterprises – Only large enterprises have critical mass to justify reuse – Inside-out model Outside-in model – Extends SOA adoption model to small & medium businesses Can we scale SOA further down? – Bring benefits of SOA directly to consumers 9 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Retracing the Evolution of Enterprise Applications S S Presentation Logic S S Application Logic S Database S S S Network S Servers … …to a modular approach using SOA service modules – Service-enable internal apps for re-use From custom-built – Remove redundancies applications… – Service modules generally in-sourced (Inside-out SOA) Inside-out SOA eliminates duplication across stacks 10 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 5
  • 6. Transition from Inside-Out SOA Outside-in SOA S S S S S S S S S S S S S S S S S S Economical and business considerations encourage the outsourcing of servicelets - Demand arises for SMB specialized service providers - Expands scope of SOA to SMBs and emerging markets - No scaling to consumer space yet - Best of breed solution for specialists S = servicelet or microservice: self-sufficient, s/w + h/w unit composable with Web services technology 11 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Servicelets and Virtual Service Oriented Grids Servicelets – Unit of integration/composition for SOA environments with own software and hardware An SOA composite application – Logically independent, self-sufficient, but not service end point – May use Web services as integration technology – May be built from cloud computing resources S S – Composed of in-sourced or out-sourced resources S S Virtual service oriented grids (VSGs) S – Servicelets built out of virtualized resources S S – Servicelets in a composite application form a network or grid S – ESBs: particular instance of a VSG S S = servicelet or microservice: self-sufficient, s/w + h/w unit composable with Web services technology *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 6
  • 7. The Rise of SOA Integrators Composite application SOA providers become SOA integrators is offered to third party consumers SOA integrators build applications – Use internal servicelets to encapsulate intellectual property (“secret sauce”) S S – Rely on party servicelets for generic 3rd S S functions (re-use benefit) S – Applications built for resale and external S consumption (value creation model) S S SOA ecosystem scaling to – Consumer space S – Emerging markets Hybrid composite A producer application built from can also Commonly in-sourced and be a consumer available out-sourced servicelets of servicelets 3rd party Servicelet servicelet ecosystem 13 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. SOA Deployment Models Large enterprises – Internal re-use Small and medium businesses – External re-use Consumer – Service end points of aggregated third party services 14 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 7
  • 8. IT Services to the Consumer What are IT services to the consumer? – Data services – Content services – Storage services – Data presence – Data migration, backup and recovery – Application services – Application installation & maintenance – Technology services – Network/Internet/broadband connectivity – Help desk services – Telephone hotline and Web chat service – Equipment installation, configuration and troubleshooting – Computer, networking & content delivery Emerging opportunities – Infrastructure planning – Monitoring and security – Integrated residential energy and resource management – Utility, solar electric, solar thermal, wind, water management 15 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Consumer Information Technology Virtual service oriented grid perspective Data and applications exist as independent entities – Not associated with any device Temporary bindings for convenience of customer – Photo library not attached to single PC anymore Compatible with legacy devices – Use desktops, laptops, UMPCs, MIDs, PDAs, cell phones as presentation and control devices – Presentation layer maps data to display capabilities of presentation devices 16 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 8
  • 9. Service Composition in Mature Industries SOA: – Not a new concept – Another name for horizontal specialization Established pattern in mature industries – Example: Automobile insurance industry – Process to settle a minor accident Each different color Customer represents a different Single service company providing end point a composable service Insurance Company Service Desk Insurer delegates process Pay deductible expense to company with local presence Bank Settlement Company Provide loaner car during repairs Repair damaged vehicle Car rental Repair The process requires tight SLA guarantees Company Shop leading to predictable OpEx Parts suppliers Automobile distributor 17 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Essential Ingredients for Successful Service Composition Well-defined set of canonical services Cost predictability Low cost variance keeps risk in check Fast integration ensures fast learning curve Standardized, horizontal services 18 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 9
  • 10. Performing Data Backups Today Consumer Consumer Consumer Consumer Consumer Consumer Consumer Trade Software Safe computing Hired publications vendor practices required Hired technician technician Issues in current “system” – Current system forces consumer as point of integration – Mixing of interface with implementation – Function is bound to a specific hard drive – High level of skill required – Uncertain restoration point objective/ time objective (RPO/ RTO) – Attaining desired SLA requires unreasonable amount of commitment 19 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Backup as a Service User stores files to protected filesystems (drive letters in Windows) – Backup to cloud storage provider during undocked work – Local hard drive used as cache if no connectivity – Automatic synchronization upon re-docking SLA for backup – RPO: data loss limited to untethered work Consumer – RTO: 24 hours Single service end point restored Backup Service Provider Protected … Protected device device Home network Cloud service On-premises RAID 0 or 5 storage device Storage service provider 20 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 10
  • 11. Data Presence Service Current issues with data – Data is bound to a hard drive Consumer – Data locked in islands of information Single service – Laptop, desktop, PDA, cell phone, end point distributable media, cloud, digital camera Data Presence Service Requirements Monitored Monitored – Untethered data device … device Presentation Service – Available anywhere, anytime – Presentation appropriate to device Home network using it – Data presence service can be On-premises Cloud service RAID 0 or 5 coordinated with backup service storage device Storage service provider 21 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Storage Service through Storage Aggregators Application-directed storage offered as an outside-in SOA service S Storage Aggregator SaaS provider for data S S Storage aggregators “blend” S or backup management different storage offerings to deliver a retail product meeting a specific SLA Bulk Storage Providers Storage wholesalers, selling S S S storage by 10s of TB at specific SLA defined by bandwidth, latency, availability, locality 22 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 11
  • 12. Storage Service through Consumer Facilitated Storage Storage service provider • Aggregates and repackages the consumer storage resource into multiple products for internal & external consumption S • Performs content Caching & Staging SaaS provider for data or backup management S S 1,000s of consumers rent storage in their homes to service provider S S S S … S 23 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Summary Evolution of SOA – Large enterprises SMBs  Consumer space State of the art in consumer services – Unnecessary complexity – Disjointed, inflexible, device-bound – Expensive Application of SOA principles 24 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 12
  • 13. For Further Reading… Upcoming book by Intel Press Available October 2008 Advance copies of this book will be sent free of charge to attendees of this presentation upon request enrique.g.castro-leon@intel.com Copyright © 2008 Intel Corporation. All rights reserved. ISBN 978-1-934053-10-2 25 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Backup 26 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 13
  • 14. Consumer Application Architecture VSG applications are not the same as Cloud applications – The Cloud can be used as a mechanism to deploy a VSG application – The application can also run as code in a client machine 27 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Two Different Universes Content Delivery HDTV Universe display Cable unit Set-top unit Data Universe To cable utility It’s hard to run a spreadsheet on the TV It’s inconvenient to use a PC as a broadcast end point 28 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 14
  • 15. Integrated IT Services Connections to other rooms Ethernet Cable TV Firewall/ Network Router Module Switch TV/FM Antenna Network Telco connection (POTS, DSL) Interface Server Home Security Gateway Device Fiber to the Home Home Automation WiMAX Gateway To home Module security Processor Module subsystem To home Data Storage automation Module subsystem 29 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. IT Services: Entertainment/Multimedia Room To patch room Wi-Fi access Ethernet Wall point Network display WebCam VOIP switch computer telephone CD/DVD Speaker, Printer jukebox FR Desktop PC Speaker, Remote FL Handheld Analog wiring Controller Speaker, RR Legacy Receiver/ Pre-amp Speaker, RL Casette Turntable VHS VCR Speaker, Deck Subwoofer 30 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 15
  • 16. IT Services: Home Office From Patch Room Wall Printer/ display computer Network Scanner/ Copier/ Fax Remote switch Handheld Controller Speaker, L VOIP WebCam Telephone Speaker, R Desktop PC 31 *Other names and brands may be claimed as the property of others. Copyright © 2008, Intel Corporation. All rights reserved. Intel Confidential 16

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