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Fabulous Moms Expo Marketing Secrets Presentation

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Tips and tools small businesses can begin using to improve their marketing and PR efforts today.

Tips and tools small businesses can begin using to improve their marketing and PR efforts today.

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  • 1. Shara Darden, Firefly Marketing & PR
    www.soarwithfirefly.com | Twitter: @soarwithfirefly
    Marketing Secrets for Women Entrepreneurs
  • 2. WHEN EVERYBODY ZIGS, ZAG.Would-be leaders in any industry must come to grips with a self-evident truth – you can't be a leader by following.
    Marty Neumeier, The Brand Gap
    © 2011 Firefly Marketing & PR
  • 3. What is your story?
    Building your brand:
    Develop a core statement that you can use as a launching pad for all of your written and promotional materials. Differentiate yourself!
    Questions to answer:
    Who are you?
    What do you do?
    Who are your customers/clients?
    Why does it matter?
    © 2011 Firefly Marketing & PR
  • 4. Telling Your Story: Tools for PR
    Find and Connect with Journalist & Bloggers
    HARO (http://www.helpareporter.com)
    Muck Rack (http://muckrack.com)
    Social Media Releases
    PitchEngine (http://www.pitchengine.com)
    © 2011 Firefly Marketing & PR
  • 5. Telling Your Story: Tools for PR
    Copy Writing
    AutoCrit (https://www.autocrit.com)
    Google Alerts (http://www.google.com/alerts)
    Zemanta (http://www.zemanta.com)
    Ezine Articles (http://ezinearticles.com/)
    © 2011 Firefly Marketing & PR
  • 6. Telling Your Story: Trends in Marketing
    Inbound Marketing
    Pay-Per-Click Advertising (PPC)
    Strategic Marketing Plans
    © 2011 Firefly Marketing & PR
  • 7. Inbound Marketing
    © 2011 Firefly Marketing & PR
    Source: http://blog.hubspot.com
  • 8. Either write something worth reading about or do something worth writing about.
    Benjamin Franklin
    © 2011 Firefly Marketing & PR
  • 9. Creating Content
    Blogs
    WordPress
    Blogger
    White Papers
    E-books
    © 2011 Firefly Marketing & PR
  • Search Engine Optimization (SEO)
    Link Building
    Keyword Analysis
    Google
    Google AdWords
    Webmaster Tools (submit your sitemap)
    Places (offers, QR codes)
    http://www.cmitsolutions.com/googleguide
    Bing, Yahoo, Yelp, Manta
    © 2011 Firefly Marketing & PR
  • 14. Social Media
    Facebook Pages
    LinkedIn
    Company Page
    Groups
    Twitter
    © 2011 Firefly Marketing & PR
  • 15. Pay-per-Click Advertising
    Facebook Ads (B-to-C)
    LinkedIn Ads (B-to-B)
    Twitter Promoted Products (B-to-C)
    Google AdWords
    Product/Service Specific
    Landing Pages
    Run Multiple Ads within a Campaign
    © 2011 Firefly Marketing & PR
  • 16. If you don't know where you are going, any road will get you there.
    Lewis Carroll
    Novelist, Especially remembered for Alice’s Adventures in Wonderland
    © 2011 Firefly Marketing & PR
  • 17. Planning for Success
    Developing a Strategic Marketing Plan & Budget
    Free template available at soarwithfirefly.com
    Implementation
    Measurements
    Google Analytics
    Customer Surveys
    Sales and Service
    © 2011 Firefly Marketing & PR
  • 18. Questions? Contact Us
    Shara Darden
    Firefly Marketing & PR
    (443) 420-8359
    shara@soarwithfirefly.com
    www.soarwithfirefly.com
    / soarwithfirefly
    © 2011 Firefly Marketing & PR