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Fabulous Moms Expo Marketing Secrets Presentation
Fabulous Moms Expo Marketing Secrets Presentation
Fabulous Moms Expo Marketing Secrets Presentation
Fabulous Moms Expo Marketing Secrets Presentation
Fabulous Moms Expo Marketing Secrets Presentation
Fabulous Moms Expo Marketing Secrets Presentation
Fabulous Moms Expo Marketing Secrets Presentation
Fabulous Moms Expo Marketing Secrets Presentation
Fabulous Moms Expo Marketing Secrets Presentation
Fabulous Moms Expo Marketing Secrets Presentation
Fabulous Moms Expo Marketing Secrets Presentation
Fabulous Moms Expo Marketing Secrets Presentation
Fabulous Moms Expo Marketing Secrets Presentation
Fabulous Moms Expo Marketing Secrets Presentation
Fabulous Moms Expo Marketing Secrets Presentation
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Fabulous Moms Expo Marketing Secrets Presentation

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Tips and tools small businesses can begin using to improve their marketing and PR efforts today.

Tips and tools small businesses can begin using to improve their marketing and PR efforts today.

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  • 1. Shara Darden, Firefly Marketing & PR<br />www.soarwithfirefly.com | Twitter: @soarwithfirefly<br />Marketing Secrets for Women Entrepreneurs<br />
  • 2. WHEN EVERYBODY ZIGS, ZAG.Would-be leaders in any industry must come to grips with a self-evident truth – you can't be a leader by following.<br />Marty Neumeier, The Brand Gap<br />© 2011 Firefly Marketing & PR<br />
  • 3. What is your story?<br />Building your brand: <br />Develop a core statement that you can use as a launching pad for all of your written and promotional materials. Differentiate yourself!<br />Questions to answer:<br />Who are you?<br />What do you do?<br />Who are your customers/clients?<br />Why does it matter?<br />© 2011 Firefly Marketing & PR<br />
  • 4. Telling Your Story: Tools for PR<br />Find and Connect with Journalist & Bloggers<br />HARO (http://www.helpareporter.com)<br />Muck Rack (http://muckrack.com)<br />Social Media Releases<br />PitchEngine (http://www.pitchengine.com)<br />© 2011 Firefly Marketing & PR<br />
  • 5. Telling Your Story: Tools for PR<br />Copy Writing<br />AutoCrit (https://www.autocrit.com)<br />Google Alerts (http://www.google.com/alerts)<br />Zemanta (http://www.zemanta.com)<br />Ezine Articles (http://ezinearticles.com/)<br />© 2011 Firefly Marketing & PR<br />
  • 6. Telling Your Story: Trends in Marketing<br />Inbound Marketing<br />Pay-Per-Click Advertising (PPC)<br />Strategic Marketing Plans<br />© 2011 Firefly Marketing & PR<br />
  • 7. Inbound Marketing<br />© 2011 Firefly Marketing & PR<br />Source: http://blog.hubspot.com<br />
  • 8. Either write something worth reading about or do something worth writing about.<br />Benjamin Franklin<br />© 2011 Firefly Marketing & PR<br />
  • 9. Creating Content<br />Blogs<br />WordPress<br />Blogger<br />White Papers<br />E-books<br />© 2011 Firefly Marketing & PR<br /><ul><li>Video
  • 10. YouTube
  • 11. Google Video for Businesses ($)
  • 12. Flickr (video)
  • 13. SlideShare</li></li></ul><li>Search Engine Optimization (SEO)<br />Link Building<br />Keyword Analysis<br />Google<br />Google AdWords<br />Webmaster Tools (submit your sitemap)<br />Places (offers, QR codes)<br />http://www.cmitsolutions.com/googleguide<br />Bing, Yahoo, Yelp, Manta<br />© 2011 Firefly Marketing & PR<br />
  • 14. Social Media<br />Facebook Pages<br />LinkedIn<br />Company Page<br />Groups<br />Twitter<br />© 2011 Firefly Marketing & PR<br />
  • 15. Pay-per-Click Advertising<br />Facebook Ads (B-to-C)<br />LinkedIn Ads (B-to-B)<br />Twitter Promoted Products (B-to-C)<br />Google AdWords<br />Product/Service Specific<br />Landing Pages<br />Run Multiple Ads within a Campaign<br />© 2011 Firefly Marketing & PR<br />
  • 16. If you don't know where you are going, any road will get you there.<br />Lewis Carroll <br />Novelist, Especially remembered for Alice’s Adventures in Wonderland<br />© 2011 Firefly Marketing & PR<br />
  • 17. Planning for Success<br />Developing a Strategic Marketing Plan & Budget<br />Free template available at soarwithfirefly.com<br />Implementation<br />Measurements<br />Google Analytics<br />Customer Surveys<br />Sales and Service<br />© 2011 Firefly Marketing & PR<br />
  • 18. Questions? Contact Us<br />Shara Darden<br />Firefly Marketing & PR<br />(443) 420-8359<br />shara@soarwithfirefly.com<br />www.soarwithfirefly.com<br /> / soarwithfirefly<br />© 2011 Firefly Marketing & PR<br />

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