Guide to writing well.


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Guide to writing well.

  1. 1. A Guide to Writing Good Well
  2. 2. Writing is one of man's creative abilities to expose and express the world in which he lives. Unfortunately, we use words less to be heard and more to be seen, like #hashtags and acronyms.
  3. 3. Acronyms like: LOL
  4. 4. Laugh Out Loud
  5. 5. OMG
  6. 6. Oh My God
  7. 7. WTF
  8. 8. Why The Face
  9. 9. YOU CAN WRITE There are a million reasons why you believe you “can’t” write. • It’s not your job. • You don’t like it. • You haven’t done it in forever. • It’s hard. • You’re more of a math person.
  10. 10. There are courses you could take at schools or online, books you could read, and experts you could talk to that would make you more “qualified” to write. But there’s no bigger step to take than simply getting the inspiration and the confidence you need to get started.
  11. 11. GETTING OVER THE FEAR “I’M NOT A WRITER” or “MY WRITING IS NOT GOOD ENOUGH.” Perhaps. But if you want to get better, you’ll need to sit down and just do it. Again and again. If you can start to enjoy writing, your words will inform, entertain and inspire.
  12. 12. “I HAVEN’T WRITTEN ANYTHING SINCE SCHOOL.” University education has no bearing on your ability to do what you’re doing today, let alone write. If you need proof, just go pull an old term paper. You’d be astounded how ridiculous spending $20,000 a year made you sound.
  13. 13. “WRITING ANYTHING TAKES ME FOREVER.” The more you do it, the less time it will take – because you’ll be over the fear. (Or at least you’ll have learned to suppress it deep, deep, deep down).
  14. 14. “I DON'T HAVE ANYTHING TO SAY.” You have value not only by being you but also by what you do or offer. Let that show through in your writing. Be genuine. Be open. Show someone why you care. That passion delivers value.
  15. 15. DETERMINE YOUR ‘SO WHAT?’ Your “so what?” is the reason you’re writing a piece. Take the time answer the “So What” to yourself first- so you can articulate that reason to your readers, and create a purposeful piece of writing. TIPS TO BECOMING A READ WRITER
  16. 16. KNOW THE AUDIENCE AND FORMAT FOR WHICH YOU ARE WRITING. There are poems and short stories. Tweets and manuscripts. Articles and cartoons. Which one are you writing? Choose a format that supports your writing style, meets the need of your audience and you enjoy working with.
  17. 17. HAVE YOUR OWN VOICE. You may enjoy and pattern someone else’s style. But don’t try to adopt someone else’s voice. They’re better at being them than you are.
  18. 18. WRITING THE WORDS DOWN CHOOSE THE RIGHT WORDS. “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” Mark Twain Time spent thinking of the words that best describe what you’re trying to say is time well spent.
  19. 19. OVERCOMING THE BLANK PAGE HURDLE. The effort of writing is hard enough, but coupled with the pain of putting your work out into the world and letting others judge it can be enough to stop you from getting started at all. The trick?
  20. 20. Break every writing rule known to man and give yourself permission to write badly. Once you start, don’t stop to worry about: •Sentence Structure •Punctuation •Spelling
  21. 21. DRAW FROM WHAT YOU READ OR WHAT OTHERS HAVE SAID. • Pull ideas from books magazine or newspaper articles you read. • Answer a question. • Respond to an opinion.
  22. 22. WRITE LIKE YOU SPEAK. Writing like you speak is harder than it might sound. So, imaging someone sitting in front of you as you type, and write as if you’re talking to them.
  23. 23. USE SHORT WORDS, SHORTER SENTENCES. For some reason, wordiness became an indicator of skill. “Look how hard- working and knowledgeable he is – his story is so long!” You know what’s harder? Brevity. It forces you to make tough decisions – what to change, what to cut, what to keep.
  24. 24. FOCUS ON SUBSTANCE, NOT ART. Don’t sacrifice clarity to show off a big vocabulary. Hide the Thesaurus.
  25. 25. TELL A STORY. USE YOUR EXPERIENCES. It’s remarkable how much slack people will cut you when they’re entertained by you. If you can transfix someone enough that they read your writing from beginning to end, you’ll find they forgive you the occasional literary misstep.
  26. 26. Remember, the first pass at writing something is called a draft. And, as one of our greatest American writers once said-
  27. 27. “The first draft of anything is crap.” -Ernest Hemingway
  28. 28. “I love sleep. My life has the tendency to fall apart when I'm awake.”
  29. 29. “Every man's life ends the same way. It is only the details of how he lived that distinguish one man from another.”
  30. 30. “Always do sober what you said you'd do drunk. That will teach you to keep your mouth shut.”
  31. 31. BEING DONE EDIT YOUR WRITING. • Have someone else look over your work. • Read your work aloud. • Let it sit in-between edits.
  32. 32. FINALLY, JUST FINISH IT. Don’t worry about what others will think about your writing style, let alone what you wrote. Send it. At the very least, you wrote something you hope inspired others. What did they do to inspire you today?
  33. 33. What’s Your Next Assignment? Write a Testimonial on Linked-In or Facebook. Write an Article for online publication like Ezine. Develop a Blog. Write an newsletter for your business. Write someone a thank you note. Send your child in college a written letter.
  34. 34. Reading expands your knowledge. Writing expands your influence.
  35. 35. Garry Polodna SOAR Creative Group Marketing, Communications and Public Relations for Small Business and Franchise Owners @SOARCreative