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Tips on building audience-focused
presentations
Building a great presentation starts with studying the anticipated audience.
Capturing and holding audience attention is a...
Knowing the purpose of a presentation
means analyzing in depth what actions
you expect of an audience once you’ve
finished...
This is the information that can guide the
tone of the presentation. Would it make
sense to use slang with a crowd of very...
Figure out what your audience already
knows about the subject.
Do not underestimate the intelligence of
an audience. Repea...
Remember: the audience isn’t interested
in what you do. They’re interested in how
you can help them.
Talking about what yo...
Try to determine how long you’ll need to explain
each key item, and how much time it will take for
the entire presentation...
Meetings with
just a few people
Lectures for
few people

Presentations at events
for a lot of people
In the third case it’...
Always remember: some
presentations can be visually
appealing, with little text per
slide, while a self-explanatory
presen...
It’s not uncommon to find some
audience members who leave you
confused or even embarrassed
during a presentation. Here are...
the person who thinks that what you're
saying doesn’t apply to his/her reality and
that nothing you’re saying will ever wo...
you can tell the funniest joke in the universe,
but this person won’t laugh, won’t have any
reaction at all, in fact.

Wha...
you’re being tested the whole time. The wonk
disagrees with almost everything you say and
likes to interrupt, to challenge...
often, this person just wants to show the boss
that the job is being done. And so he/she ends
up asking countless question...
this person is always talking to others,
disrupting their concentration and yours as well.

What to do?
Draw the talker in...
is the person who hired you to make the
presentation. The mentor is deathly afraid that
something will go wrong and never ...
a most typical type: always texting, playing
games, interacting on social networks.

What to do?
Whenever possible, call t...
another typical type! When you least expect
it, somebody falls asleep and takes all your
concentration along with him/her....
http://soappresentations.com/audience_focused_presentations

http://soappresentations.com/free-downloads/

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Tips on Building Audience Focused Presentations

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http://soappresentations.com/audience_focused_presentations/
If you think that building a presentation starts with writing a script, this eBook is just the thing for you.
Here you’ll learn:

- Why a good diagnosis should be the very first step
- The 8 key questions you need to ask to really know your audience
- The 8 Audience Profile Types you can run into Download our eBook and understand your audience – before you do anything else.
Click here to Download: http://soappresentations.com/audience_focused_presentations/

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  • Nice.

    Also found this article to be interesting
    http://www2.le.ac.uk/offices/ld/resources/presentation/presentcheck
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Transcript of "Tips on Building Audience Focused Presentations"

  1. 1. Tips on building audience-focused presentations
  2. 2. Building a great presentation starts with studying the anticipated audience. Capturing and holding audience attention is a huge challenge for every presenter. For one thing, a presenter has to compete with Facebook, Whatsapp, Twitter, Candycrush and all the other features a smartphone has to offer. At SOAP we have a saying: just as a traveler has to be well prepared for the trip, a presenter needs to be well prepared to reach the destination. Really, have you ever traveled without knowing where you were going? Without knowing if it would be cold or warm there? So then to sum up: To create a presentation you need to be prepared, and you will be prepared only if you know how to speak with the audience and who that audience will be. To get you there, we’re giving you some key questions that should be answered even before you start creating a presentation, to help you know your audience. Enjoy. soappresentations.com
  3. 3. Knowing the purpose of a presentation means analyzing in depth what actions you expect of an audience once you’ve finished. This means you have to decide on the desired impact. What do you want your audience to do after the presentation? (For example, a goal could be to schedule a second meeting to delve into details and close a deal.) soappresentations.com
  4. 4. This is the information that can guide the tone of the presentation. Would it make sense to use slang with a crowd of very formal people? You get the idea…. soappresentations.com
  5. 5. Figure out what your audience already knows about the subject. Do not underestimate the intelligence of an audience. Repeating information the listeners already know is the fastest way to lose their attention and their focus on you. soappresentations.com
  6. 6. Remember: the audience isn’t interested in what you do. They’re interested in how you can help them. Talking about what you do, how you do it and why you do it isn’t something audiences value. So focus your main message on how all of what you’re saying can benefit them. Bottom-line, be relevant to your audience. soappresentations.com
  7. 7. Try to determine how long you’ll need to explain each key item, and how much time it will take for the entire presentation. That thing people say, that each slide equals 1 minute? It’s a myth! A slide can be on the screen much more or much less than a minute. It all depends on your objective and how you organize the slide content. Also, a presentation should ideally take up to 40% of meeting time; the other 20% should be used for discussion and Q&A. It’s also worth noting that if there are going to be important people in the audience, people who have little time to waste, you should try to be able to summarize the presentation, omitting whatever details you have to, so as to finish your speech while they’re still in the audience. soappresentations.com
  8. 8. Meetings with just a few people Lectures for few people Presentations at events for a lot of people In the third case it’s important to follow the main theme of the event, adapting everything to it, so the audience won’t feel lost. soappresentations.com
  9. 9. Always remember: some presentations can be visually appealing, with little text per slide, while a self-explanatory presentation has to convey the whole message and so requires more text on-screen. (If there is a possibility of using both scenarios, you’ll need two different presentation files.) soappresentations.com
  10. 10. It’s not uncommon to find some audience members who leave you confused or even embarrassed during a presentation. Here are some audience profile types we’ve identified over the years.
  11. 11. the person who thinks that what you're saying doesn’t apply to his/her reality and that nothing you’re saying will ever work. What to do? Try to explain that with a pessimistic view a listener will never leave his/her comfort zone and experience new solutions to old problems. Even if we know that something won’t work, it’s still important to try it. soappresentations.com
  12. 12. you can tell the funniest joke in the universe, but this person won’t laugh, won’t have any reaction at all, in fact. What to do? Do not crack. Sometimes this is an individual actually enjoying 100 % of the presentation. soappresentations.com
  13. 13. you’re being tested the whole time. The wonk disagrees with almost everything you say and likes to interrupt, to challenge. What to do? People do this to draw attention to themselves. So use their interruptions. Use the person as an example and ask questions like: Do you agree with this, and why? Flatter that ego and put that wonk in the spotlight. soappresentations.com
  14. 14. often, this person just wants to show the boss that the job is being done. And so he/she ends up asking countless questions at inappropriate moments. What to do? Questions are always welcome, but in moderation. The time that people are dedicating to your presentation is valuable to them, so be as objective as possible in your answers or you may end up disregarding everybody else’s time. soappresentations.com
  15. 15. this person is always talking to others, disrupting their concentration and yours as well. What to do? Draw the talker into the mood of the lecture, try to address him/her more than once, and say his/her name out loud. Make it clear why you’re there in the first place, then move on. soappresentations.com
  16. 16. is the person who hired you to make the presentation. The mentor is deathly afraid that something will go wrong and never stops telling you what to do. What to do? Calm him/her down. Say that you understand the individual’s concern but you know what you’re doing. Say that you’ve done your job. (For example, you’ve researched the company, and everything you have to say is in accord with that company’s profile and what is expected.) soappresentations.com
  17. 17. a most typical type: always texting, playing games, interacting on social networks. What to do? Whenever possible, call the person by name, as in: "Isn’t that right, Andrew?" Or, when you move, stand directly in front of the person, so he/she won’t have the nerve to keep ignoring you. soappresentations.com
  18. 18. another typical type! When you least expect it, somebody falls asleep and takes all your concentration along with him/her. What to do? You can apply the same solution as that for the constant texter, but be more sensitive here. There’s always a possibility that the sleeper is having a personal or health problem. soappresentations.com
  19. 19. http://soappresentations.com/audience_focused_presentations http://soappresentations.com/free-downloads/ Click and share!

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