Click here to Download -» http://downloads.soappresentations.com/11_step_guide_to_awesome_presentation_content The content is the foundation of a presentation. Without it, nothing else happens. Without a presentation script, no visuals can be designed, no PowerPoint slides can be created, no speech can be rehearsed. So if you need to create an effective business presentation, you have to start with the content. And it may as well be awesome, right? And so we’d like to share this 11-Step Guide. Here you’ll learn: - How to do the diagnosis for your presentation - About the 3 Acts every presentation story should have - Some PowerPoint techniques to help you organize your content in slide form Download our “11-Step Guide to Awesome Presentation Content” and engage any audience with powerful content. -» http://downloads.soappresentations.com/11_step_guide_to_awesome_presentation_content

1. SOAP’S 11-STEP GUIDE TO

2.  What is the true goal of the presentation? What do you want the
audience to think, feel and do when it’s over?
 What is the profile of that audience? You need to know more than
who they are. It’s also crucial to know, if you can, how
knowledgeable they are, what they might object to, what doubts
they may have about the topic being presented.
 What key ideas do you want to leave with the audience?
 How does what you have to offer benefit the audience?
 How much time do you have for the presentation?
 What is the context in which you’ll be delivering your presentation?
 What will the space around you be like?
The diagnosis

3.  Use straightforward, simple language
 Work with metaphors that relate to your main
theme and that will help to convey the message
 Tell a story starting from the beginning
 Tell a story starting from the end
 Use a character to represent the audience
 Use humor, suspense, drama...
 Ask your audience some questions
How will you convey your message?
The possibilities are probably endless. You can:
The approach

4.  Start with a blank page (a Word document or a sheet of paper).
 Do not start by writing about you.
Act 1 is the introduction of your story. The goal here is to create
interest in the audience so you can capture their attention. You
win or lose this battle pretty much at the start.
 So create an emotional connection with the audience as fast as
you can. To do this, you’ll need to bring conflict and tension into
your story: if you or the audience has had difficulties and
problems, explore these from the point of view of the theme of
the presentation
 If the public can identify with the problem you present, they’re
likely to stay to the end to see how it was solved.
Act 1

5. Act 2
 This is when you have to support all the points you
raised in the first act. More than this, though, you
need to keep engaging the audience.
 Explain the “why” of things. Show the data and
assure that the data are accurate.
 Explore the consequences or the difficulties or
problems you discussed in Act 1.
 Explore the conflicts, the pros and cons.

6. Act 3
 At this point, the climax of the story should
show up.
 It’s now that you should discuss the solutions
to the conflicts you spoke of earlier.
 At this point show HOW what you’re presenting
can help to solve the audience’s problems.
This way you won’t need to say who
you are or what you do, because
the audience will automatically
understand your benefits.

7. After the content is ready, copy
the whole speech to the Outline
View pane in the PPT View area.
Now it’s easy to start editing.

8. Click Enter to create a new slide
Anywhere you click Enter, a new slide
will be created.
Create as many slides as needed so there will be
only one topic, one idea per slide.

9. After you have the content on the
slides, read each slide and sum it
up. Delete things. Leave on the
slide only those expressions or
keywords that will help the
audience follow the speech.

10.  Now that the slide content is ready,
establish links between the slides.
 Think of some hooks that will help you as
you speak, so you can fluidly go from one
slide to the next.
Here, expressions like“this way,”
“therefore,” “and that”and “this
is because” can help a lot.

11.  Depending on the theme of the presentation,
the audience may need to look at some points
in more depth afterward. So create a
document with these data and hand it out at
the end of the event.
 And documents need to be self-explanatory.
So more text may be required.
Remember:
A PowerPoint file without a
presenter is not a presentation.
It’s just another document.

12.  Ideally, you the presenter have created your
own presentation.
 But you still need to rehearse.
 You need to understand the flow of the
presentation and memorize the sequence of
the slides so that everything will flow naturally.
 Steve Jobs presented as if everything
were natural...
 But the fact is he rehearsed eight hours a day.
There is no point in developing
strong content if you don’t rehearse
the presentation ‘til you know it cold.

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