How to Write a Winning Presentation Pitch – Part II

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Download Part II of our eBook, “How to Write a Winning Presentation Pitch” and create better and better presentations every time.


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  • Consider creating curiosity and attention by starting your presentation with incongruous statements such as:"Did you know that lie detectors... lie?”“Want to improve your reactions, sharpen your memory, and develop a more agile mind? Go out and buy a video game.”Right from the start, present the participants with data, ideas, or stories that contain contradictions or conflicts. This will make them surprised, amazed, or shocked, and definitely attentive.
  • Avoid any form of demeaning yourself in a presentation unless it’s good humored self-deprecation. Never make comments like, “I‘m not very good at…” or “I suppose I should have known the answer to that.” Demeaning yourself destroys your credibility, weakens your presentation, and is uncomfortable for your audience.
  • An example of a strong ending: “Before we end,  I want you to think about this. <pause> The difference between being highly successful in this business and just getting by <pause> is a big dream and hard work. Highly successful people are not more intelligent, more fortunate, or have more connections. They simply have a clear image of themselves succeeding and work harder than most. <pause> The hard work is the easy part—we can all do that. The question is...<pause> how big is your dream “ 
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