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Segment: Gas & Oil
Context: Campaign Presentation

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  • 1. HOW DO FANS SEE GALP BRAND INTHE SOCCER WORLD?
  • 2. THE MISSION OF A BRANDS IS TO ENRICH THE SOCCER EXPERIENCEBrands could do more for the sakeof those who watch soccergames ... The shouldn’t only appear*If I was marketing director of abrand I would not hesitate to investin soccer *There are already too many brandsin Soccer * 0% 25% 50% 75% 100% I Disagree I don’t Agree I Agree
  • 3. SINCE 2004 THAT GALP ENRICHESTHE EXPERIENCE IN A UNIQUEAND DISTINCTIVE WAY
  • 4. IS THE BRAND THATLIFTS THEPORTUGUESES
  • 5. Give all to Requirement Permission the National Spirit to dream TeamPLAY A KEY ROLEWITHOUT EVER CHEATINGTHE EXPECTATIONS
  • 6. Theportugueses esperam que aOs Portugueses expect that GALPEnergia Positiva da Galp voltePositive Energy helps the National aTeam to a Selecção a ir mais alémajudar go further.
  • 7. It is harder that the support driven by GALP is felt in another continent
  • 8. AND THE BRAND HAS TO DOSOMETHING FOR FANS THATConects them to theNational TeamCreates a global support
  • 9. 1 MINUTE OF ENERGY