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In Real Life (IRL)

by on Sep 17, 2012

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This is a presentation given by Bradley Eldridge (ECD and Partner) from Soap at the 2012 Perth Advertising & Design Club "Festival Of Ideas" conference. ...

This is a presentation given by Bradley Eldridge (ECD and Partner) from Soap at the 2012 Perth Advertising & Design Club "Festival Of Ideas" conference.

It looks at how Soap Creative, a digital agency producing websites, games, banners and apps for the last 10 years suddenly started producing advertising experiences "in the real world – IRL".

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In Real Life (IRL) In Real Life (IRL) Presentation Transcript