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Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
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Brand opportunities in social games

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Slides from Ashley's very quick presentation before the panel discussion at Ad Tech Sydney …

Slides from Ashley's very quick presentation before the panel discussion at Ad Tech Sydney

http://www.ad-tech.com/sydney/session_detail.asp?refad=1&session=1621

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Transcript

  1. WHAT IS A SOCIAL GAME?
  2. “ ANY GAME WHERE THE KEY GAME DESIGN ELEMENTS ARE BASED ON THE INTERACTION BETWEEN THE PLAYERS” Klaas Kersting, Gameforge
  3. TRADITIONAL GAMES
  4. BOARD GAMES
  5. PARTY GAMES
  6. CREATIVE GAMES
  7. CASUAL GAMES
  8. LOCATION BASED
  9. MULTI-PLAYER GAMES
  10. VIRTUAL WORLDS
  11.  
  12. 1.1BILLION REGISTERED VIRTUAL WORLD ACCOUNTS!
  13.  
  14. MANAGEMENT GAMES
  15. 6 REASONS WHY SOCIAL GAMES ARE AWESOME
  16. ENGAGEMENT v
  17. SOCIAL/VIRAL v
  18. REPEAT PLAY v
  19. SOUGHT AFTER v
  20. LONGEVITY v
  21. REWARDING v
  22. THE MOST IMPORTANT? v
  23. v FUN!
  24. SOLD! HOW CAN I GET MY BRAND SOME SOCIAL GAME ACTION?
  25. v OFFER REWARDS
  26. v BE PART OF THE GAME
  27. MAKE YOUR OWN
  28. ADVERTISE!!!
  29. HOLD UP! DON’T SIGN THE PO YET! v
  30. v GOOD FIT
  31. DON’T FORCE IT
  32. REWARD USERS
  33. v PLAN FOR SUCCESS
  34. SLIDESHARE.NET/ SOAPCREATIVE

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