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Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
Brand opportunities in social games
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Brand opportunities in social games

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Slides from Ashley's very quick presentation before the panel discussion at Ad Tech Sydney …

Slides from Ashley's very quick presentation before the panel discussion at Ad Tech Sydney

http://www.ad-tech.com/sydney/session_detail.asp?refad=1&session=1621

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Transcript

  • 1. WHAT IS A SOCIAL GAME?
  • 2. “ ANY GAME WHERE THE KEY GAME DESIGN ELEMENTS ARE BASED ON THE INTERACTION BETWEEN THE PLAYERS” Klaas Kersting, Gameforge
  • 3. TRADITIONAL GAMES
  • 4. BOARD GAMES
  • 5. PARTY GAMES
  • 6. CREATIVE GAMES
  • 7. CASUAL GAMES
  • 8. LOCATION BASED
  • 9. MULTI-PLAYER GAMES
  • 10. VIRTUAL WORLDS
  • 11.  
  • 12. 1.1BILLION REGISTERED VIRTUAL WORLD ACCOUNTS!
  • 13.  
  • 14. MANAGEMENT GAMES
  • 15. 6 REASONS WHY SOCIAL GAMES ARE AWESOME
  • 16. ENGAGEMENT v
  • 17. SOCIAL/VIRAL v
  • 18. REPEAT PLAY v
  • 19. SOUGHT AFTER v
  • 20. LONGEVITY v
  • 21. REWARDING v
  • 22. THE MOST IMPORTANT? v
  • 23. v FUN!
  • 24. SOLD! HOW CAN I GET MY BRAND SOME SOCIAL GAME ACTION?
  • 25. v OFFER REWARDS
  • 26. v BE PART OF THE GAME
  • 27. MAKE YOUR OWN
  • 28. ADVERTISE!!!
  • 29. HOLD UP! DON’T SIGN THE PO YET! v
  • 30. v GOOD FIT
  • 31. DON’T FORCE IT
  • 32. REWARD USERS
  • 33. v PLAN FOR SUCCESS
  • 34. SLIDESHARE.NET/ SOAPCREATIVE

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