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Brand opportunities in social games
 

Brand opportunities in social games

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Slides from Ashley's very quick presentation before the panel discussion at Ad Tech Sydney

Slides from Ashley's very quick presentation before the panel discussion at Ad Tech Sydney

http://www.ad-tech.com/sydney/session_detail.asp?refad=1&session=1621

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    Brand opportunities in social games Brand opportunities in social games Presentation Transcript

    • WHAT IS A SOCIAL GAME?
    • “ ANY GAME WHERE THE KEY GAME DESIGN ELEMENTS ARE BASED ON THE INTERACTION BETWEEN THE PLAYERS” Klaas Kersting, Gameforge
    • TRADITIONAL GAMES
    • BOARD GAMES
    • PARTY GAMES
    • CREATIVE GAMES
    • CASUAL GAMES
    • LOCATION BASED
    • MULTI-PLAYER GAMES
    • VIRTUAL WORLDS
    •  
    • 1.1BILLION REGISTERED VIRTUAL WORLD ACCOUNTS!
    •  
    • MANAGEMENT GAMES
    • 6 REASONS WHY SOCIAL GAMES ARE AWESOME
    • ENGAGEMENT v
    • SOCIAL/VIRAL v
    • REPEAT PLAY v
    • SOUGHT AFTER v
    • LONGEVITY v
    • REWARDING v
    • THE MOST IMPORTANT? v
    • v FUN!
    • SOLD! HOW CAN I GET MY BRAND SOME SOCIAL GAME ACTION?
    • v OFFER REWARDS
    • v BE PART OF THE GAME
    • MAKE YOUR OWN
    • ADVERTISE!!!
    • HOLD UP! DON’T SIGN THE PO YET! v
    • v GOOD FIT
    • DON’T FORCE IT
    • REWARD USERS
    • v PLAN FOR SUCCESS
    • SLIDESHARE.NET/ SOAPCREATIVE