Brand opportunities in social games

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Slides from Ashley's very quick presentation before the panel discussion at Ad Tech Sydney …

Slides from Ashley's very quick presentation before the panel discussion at Ad Tech Sydney

http://www.ad-tech.com/sydney/session_detail.asp?refad=1&session=1621

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Transcript

  • 1. WHAT IS A SOCIAL GAME?
  • 2. “ ANY GAME WHERE THE KEY GAME DESIGN ELEMENTS ARE BASED ON THE INTERACTION BETWEEN THE PLAYERS” Klaas Kersting, Gameforge
  • 3. TRADITIONAL GAMES
  • 4. BOARD GAMES
  • 5. PARTY GAMES
  • 6. CREATIVE GAMES
  • 7. CASUAL GAMES
  • 8. LOCATION BASED
  • 9. MULTI-PLAYER GAMES
  • 10. VIRTUAL WORLDS
  • 11.  
  • 12. 1.1BILLION REGISTERED VIRTUAL WORLD ACCOUNTS!
  • 13.  
  • 14. MANAGEMENT GAMES
  • 15. 6 REASONS WHY SOCIAL GAMES ARE AWESOME
  • 16. ENGAGEMENT v
  • 17. SOCIAL/VIRAL v
  • 18. REPEAT PLAY v
  • 19. SOUGHT AFTER v
  • 20. LONGEVITY v
  • 21. REWARDING v
  • 22. THE MOST IMPORTANT? v
  • 23. v FUN!
  • 24. SOLD! HOW CAN I GET MY BRAND SOME SOCIAL GAME ACTION?
  • 25. v OFFER REWARDS
  • 26. v BE PART OF THE GAME
  • 27. MAKE YOUR OWN
  • 28. ADVERTISE!!!
  • 29. HOLD UP! DON’T SIGN THE PO YET! v
  • 30. v GOOD FIT
  • 31. DON’T FORCE IT
  • 32. REWARD USERS
  • 33. v PLAN FOR SUCCESS
  • 34. SLIDESHARE.NET/ SOAPCREATIVE