Big Idea for J&J? Buy babycenter.com for $10M during the .com bust and reap the benefits for the next few decades. Still the #1 site for mothers with over 20M visitors a month. Now rolled out across all major J&J markets.
Is doing what your competitors are doing only better a Big Idea? Best Buy Twelpforce incentive staff to help out via Twitter and also “hijack” people in need and offer assistance.
Is this Red Bull?
Or is this Redbull. Someone had the big idea to own every extreme sport and even creating their own (Flugtag) rather than just make more ads. [Insert montage of Red Bull images from the various sports here]
ADMA August 2010
THINK DIFFERENT Ashley Ringrose
Create a 30k banner (468x60) to advertise this Nike shoe