ADMA August 2010
Upcoming SlideShare
Loading in...5
×
 

ADMA August 2010

on

  • 3,121 views

Presented to the Certificate of Digital Marketing class for ADMA

Presented to the Certificate of Digital Marketing class for ADMA
http://www.adma.com.au/asp/index.asp?pgid=33993

Statistics

Views

Total Views
3,121
Slideshare-icon Views on SlideShare
3,110
Embed Views
11

Actions

Likes
12
Downloads
150
Comments
0

3 Embeds 11

http://www.webketing.kr 7
http://webketing.kr 2
http://away.gr 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Big Idea for J&J? Buy babycenter.com for $10M during the .com bust and reap the benefits for the next few decades. Still the #1 site for mothers with over 20M visitors a month. Now rolled out across all major J&J markets.
  • Is doing what your competitors are doing only better a Big Idea? Best Buy Twelpforce incentive staff to help out via Twitter and also “hijack” people in need and offer assistance.
  • Is this Red Bull?
  • Or is this Redbull. Someone had the big idea to own every extreme sport and even creating their own (Flugtag) rather than just make more ads. [Insert montage of Red Bull images from the various sports here]

ADMA August 2010 ADMA August 2010 Presentation Transcript

  • THINK DIFFERENT Ashley Ringrose
  • Create a 30k banner (468x60) to advertise this Nike shoe
  • Great Brand Shitty Brief
  • Results A bunch of banner concepts?
  • THINK DIFFERENT FOR DIGITAL 2010 IS NOTHING LIKE 2008
  • THINK OUTSIDE CAMPAIGNS THINK ABOUT PLATFORMS
  • *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
  • DIGITAL ADVERTISING
  •  
  • INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE USEFUL* 1 2 3 4 5 6 IS THE IDEA?
  • Useful!
  • Useful?
  • #1 Reason why digital is better than advertising?
  • We don’t have to do advertising From Iain Tate’s (Poke UK) talk
  • Niche
  • Super Niche!
  • What about a site where people post photos of crazy sandwiches?
  •  
  • What about a site where people post photos of stupid cats?
  •  
  • What about a site about those annoying ads on websites?
  •  
  • #1 reason digital sucks?
  • It’s Complicated
  • One Function Website?
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • OWNABLE PLATFORM?
  •  
  •  
  • RED BULL’S ADVERTISING?
  •  
  •  
  • PLAY MARKETING?
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • FINAL THOUGHT
  • WHY ARE AGENCIES (ADVERTISING, DESIGN, MEDIA) HAVING TROUBLE DOING DIGITAL WELL?
  • THINK DIFFERENT FOR DIGITAL
  • UNDERSTAND PEOPLE, THEN TECHNOLOGY Mark Pollard, McCann Sydney
  • Thank you bannerblog.com.au slideshare.net/soapcreative soapcreative.com @100ftzombie @bannerblog