SlideShare a Scribd company logo
1 of 41
36 Faces of Facebook Fans. The Good the Bad & the Ugly
Introduction
Like any large ecosystem, Facebook’s billion-strong audience
presents a fascinating glimpse into the sheer variety of fans
that swarm to brand pages like African fauna around a
watering hole. While many are relatively benign, and some
are downright pleasant, there do exist various types that
have the potential to drive one to drink.

Come now as we draw back the curtain on Facebook fans
and examine the good, the bad and the ugly of social media.
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
36 Faces of Facebook Fans. The Good the Bad & the Ugly
And thus our journey through the occasionally unpleasant
world of Facebook fans draws to a close. Though diverse,
each of the archetypes plays a role in the great circle of
engagement that is social media.

If your confidence in Facebook as a brand platform has been
shaken by this presentation, then fear not - good community
managers, like the chaps at Soap Creative, will be your digital
zookeepers. Get in touch with them through
http://www.soapcreative.com
Buy the limited edition poster
More from us




soapcreative.com
slideshare.net/soapcreative
twitter.com/soapcreative

More Related Content

Viewers also liked

Assignment on naogaon
Assignment on naogaonAssignment on naogaon
Assignment on naogaontanintanvir
 
It's the dose that makes the poison
It's the dose that makes the poisonIt's the dose that makes the poison
It's the dose that makes the poisonPanos Papadopoulos
 
Hearsay Social 2016 Innovation Summit Keynote
Hearsay Social 2016 Innovation Summit KeynoteHearsay Social 2016 Innovation Summit Keynote
Hearsay Social 2016 Innovation Summit KeynoteHearsay Systems
 
Facebook: Dealing with the good, the bad and the ugly - iStrategy Oct 2013
Facebook: Dealing with the good, the bad and the ugly - iStrategy Oct 2013Facebook: Dealing with the good, the bad and the ugly - iStrategy Oct 2013
Facebook: Dealing with the good, the bad and the ugly - iStrategy Oct 2013Brandwatch
 
The facebook effect power point
The facebook effect power pointThe facebook effect power point
The facebook effect power pointGinaR950
 
Soap Creative AU Personal Achievement Awards 2010
Soap Creative AU Personal Achievement Awards 2010Soap Creative AU Personal Achievement Awards 2010
Soap Creative AU Personal Achievement Awards 2010Soap Creative
 
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Esteban Contreras
 
Facebook & the 2010 Election - The Good, The Bad & The Ugly
Facebook & the 2010 Election - The Good, The Bad & The UglyFacebook & the 2010 Election - The Good, The Bad & The Ugly
Facebook & the 2010 Election - The Good, The Bad & The UglyLaura Williams
 
Ths general biology unit 3 cell processes homeostasis and feedback mechanisms...
Ths general biology unit 3 cell processes homeostasis and feedback mechanisms...Ths general biology unit 3 cell processes homeostasis and feedback mechanisms...
Ths general biology unit 3 cell processes homeostasis and feedback mechanisms...rozeka01
 
Facebook Negative Feedback — How it is impacting EdgeRank
Facebook Negative Feedback — How it is impacting EdgeRankFacebook Negative Feedback — How it is impacting EdgeRank
Facebook Negative Feedback — How it is impacting EdgeRankChad Wittman
 
Google+ powerpoint presentation
Google+ powerpoint presentationGoogle+ powerpoint presentation
Google+ powerpoint presentationDubree026
 
2013 #Canneslions Review by DigitasLBi
2013 #Canneslions Review by DigitasLBi2013 #Canneslions Review by DigitasLBi
2013 #Canneslions Review by DigitasLBiBridget Jung
 
2011 Soap Creative Digital Predictions
2011 Soap Creative Digital Predictions2011 Soap Creative Digital Predictions
2011 Soap Creative Digital PredictionsSoap Creative
 

Viewers also liked (13)

Assignment on naogaon
Assignment on naogaonAssignment on naogaon
Assignment on naogaon
 
It's the dose that makes the poison
It's the dose that makes the poisonIt's the dose that makes the poison
It's the dose that makes the poison
 
Hearsay Social 2016 Innovation Summit Keynote
Hearsay Social 2016 Innovation Summit KeynoteHearsay Social 2016 Innovation Summit Keynote
Hearsay Social 2016 Innovation Summit Keynote
 
Facebook: Dealing with the good, the bad and the ugly - iStrategy Oct 2013
Facebook: Dealing with the good, the bad and the ugly - iStrategy Oct 2013Facebook: Dealing with the good, the bad and the ugly - iStrategy Oct 2013
Facebook: Dealing with the good, the bad and the ugly - iStrategy Oct 2013
 
The facebook effect power point
The facebook effect power pointThe facebook effect power point
The facebook effect power point
 
Soap Creative AU Personal Achievement Awards 2010
Soap Creative AU Personal Achievement Awards 2010Soap Creative AU Personal Achievement Awards 2010
Soap Creative AU Personal Achievement Awards 2010
 
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...
 
Facebook & the 2010 Election - The Good, The Bad & The Ugly
Facebook & the 2010 Election - The Good, The Bad & The UglyFacebook & the 2010 Election - The Good, The Bad & The Ugly
Facebook & the 2010 Election - The Good, The Bad & The Ugly
 
Ths general biology unit 3 cell processes homeostasis and feedback mechanisms...
Ths general biology unit 3 cell processes homeostasis and feedback mechanisms...Ths general biology unit 3 cell processes homeostasis and feedback mechanisms...
Ths general biology unit 3 cell processes homeostasis and feedback mechanisms...
 
Facebook Negative Feedback — How it is impacting EdgeRank
Facebook Negative Feedback — How it is impacting EdgeRankFacebook Negative Feedback — How it is impacting EdgeRank
Facebook Negative Feedback — How it is impacting EdgeRank
 
Google+ powerpoint presentation
Google+ powerpoint presentationGoogle+ powerpoint presentation
Google+ powerpoint presentation
 
2013 #Canneslions Review by DigitasLBi
2013 #Canneslions Review by DigitasLBi2013 #Canneslions Review by DigitasLBi
2013 #Canneslions Review by DigitasLBi
 
2011 Soap Creative Digital Predictions
2011 Soap Creative Digital Predictions2011 Soap Creative Digital Predictions
2011 Soap Creative Digital Predictions
 

More from Soap Creative

Soap Personal Achievement Awards 2012
Soap Personal Achievement Awards 2012Soap Personal Achievement Awards 2012
Soap Personal Achievement Awards 2012Soap Creative
 
2012 Digital Predictions
2012 Digital Predictions2012 Digital Predictions
2012 Digital PredictionsSoap Creative
 
Brand opportunities in social games
Brand opportunities in social gamesBrand opportunities in social games
Brand opportunities in social gamesSoap Creative
 
Facebook Brand Pages For Dummies
Facebook Brand Pages For DummiesFacebook Brand Pages For Dummies
Facebook Brand Pages For DummiesSoap Creative
 
Stephen Fry Having a Gaytime in Sydney
Stephen Fry Having a Gaytime in SydneyStephen Fry Having a Gaytime in Sydney
Stephen Fry Having a Gaytime in SydneySoap Creative
 
AdAge Digital 2010 6 Foundations of Great Digital Creative
AdAge Digital 2010 6 Foundations of Great Digital CreativeAdAge Digital 2010 6 Foundations of Great Digital Creative
AdAge Digital 2010 6 Foundations of Great Digital CreativeSoap Creative
 
Soap's 2010 Predictions for Digital
Soap's 2010 Predictions for DigitalSoap's 2010 Predictions for Digital
Soap's 2010 Predictions for DigitalSoap Creative
 

More from Soap Creative (10)

Soap Personal Achievement Awards 2012
Soap Personal Achievement Awards 2012Soap Personal Achievement Awards 2012
Soap Personal Achievement Awards 2012
 
In Real Life (IRL)
In Real Life (IRL)In Real Life (IRL)
In Real Life (IRL)
 
NFC B&T Article
NFC B&T ArticleNFC B&T Article
NFC B&T Article
 
2012 Digital Predictions
2012 Digital Predictions2012 Digital Predictions
2012 Digital Predictions
 
Brand opportunities in social games
Brand opportunities in social gamesBrand opportunities in social games
Brand opportunities in social games
 
Facebook Brand Pages For Dummies
Facebook Brand Pages For DummiesFacebook Brand Pages For Dummies
Facebook Brand Pages For Dummies
 
ADMA August 2010
ADMA August 2010ADMA August 2010
ADMA August 2010
 
Stephen Fry Having a Gaytime in Sydney
Stephen Fry Having a Gaytime in SydneyStephen Fry Having a Gaytime in Sydney
Stephen Fry Having a Gaytime in Sydney
 
AdAge Digital 2010 6 Foundations of Great Digital Creative
AdAge Digital 2010 6 Foundations of Great Digital CreativeAdAge Digital 2010 6 Foundations of Great Digital Creative
AdAge Digital 2010 6 Foundations of Great Digital Creative
 
Soap's 2010 Predictions for Digital
Soap's 2010 Predictions for DigitalSoap's 2010 Predictions for Digital
Soap's 2010 Predictions for Digital
 

Recently uploaded

Planetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.IPLOOK Networks
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIVijayananda Mohire
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxSatishbabu Gunukula
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FESTBillieHyde
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2DianaGray10
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch TuesdayIvanti
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Muhammad Tiham Siddiqui
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)codyslingerland1
 
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTSIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTxtailishbaloch
 
20140402 - Smart house demo kit
20140402 - Smart house demo kit20140402 - Smart house demo kit
20140402 - Smart house demo kitJamie (Taka) Wang
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsDianaGray10
 
LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0DanBrown980551
 
Extra-120324-Visite-Entreprise-icare.pdf
Extra-120324-Visite-Entreprise-icare.pdfExtra-120324-Visite-Entreprise-icare.pdf
Extra-120324-Visite-Entreprise-icare.pdfInfopole1
 
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechWebinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechProduct School
 
.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptxHansamali Gamage
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameKapil Thakar
 
Introduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationIntroduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationKnoldus Inc.
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud DataEric D. Schabell
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveIES VE
 

Recently uploaded (20)

Planetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile Brochure
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAI
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptx
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FEST
 
UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2UiPath Studio Web workshop series - Day 2
UiPath Studio Web workshop series - Day 2
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch Tuesday
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)
 
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENTSIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
SIM INFORMATION SYSTEM: REVOLUTIONIZING DATA MANAGEMENT
 
20140402 - Smart house demo kit
20140402 - Smart house demo kit20140402 - Smart house demo kit
20140402 - Smart house demo kit
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projects
 
LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0
 
Extra-120324-Visite-Entreprise-icare.pdf
Extra-120324-Visite-Entreprise-icare.pdfExtra-120324-Visite-Entreprise-icare.pdf
Extra-120324-Visite-Entreprise-icare.pdf
 
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - TechWebinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
Webinar: The Art of Prioritizing Your Product Roadmap by AWS Sr PM - Tech
 
.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx.NET 8 ChatBot with Azure OpenAI Services.pptx
.NET 8 ChatBot with Azure OpenAI Services.pptx
 
Flow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First FrameFlow Control | Block Size | ST Min | First Frame
Flow Control | Block Size | ST Min | First Frame
 
Introduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationIntroduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its application
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
 

36 Faces of Facebook Fans. The Good the Bad & the Ugly

  • 2. Introduction Like any large ecosystem, Facebook’s billion-strong audience presents a fascinating glimpse into the sheer variety of fans that swarm to brand pages like African fauna around a watering hole. While many are relatively benign, and some are downright pleasant, there do exist various types that have the potential to drive one to drink. Come now as we draw back the curtain on Facebook fans and examine the good, the bad and the ugly of social media.
  • 39. And thus our journey through the occasionally unpleasant world of Facebook fans draws to a close. Though diverse, each of the archetypes plays a role in the great circle of engagement that is social media. If your confidence in Facebook as a brand platform has been shaken by this presentation, then fear not - good community managers, like the chaps at Soap Creative, will be your digital zookeepers. Get in touch with them through http://www.soapcreative.com
  • 40. Buy the limited edition poster