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Personal Branding with a VisualCV Online Resume Portfolio
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Personal Branding with a VisualCV Online Resume Portfolio


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  • 1. Recruiting 2.0: Re-inventing the Resume Scott Herman VP, Product Management
  • 2. What is Recruiting 2.0?
    • Recruiting 2.0 is applying the culture & technology of Web 2.0 :
        • User-generated & user-owned multimedia content
        • Persistent presence, portability, & privacy
        • Personal Branding
        • Importance of online social/professional networks
        • Social media - conversations, not transactions
        • Web-based highly interactive applications
        • User comfort & expectations of technology
  • 3. Wave of startups with new Recruiting 2.0 tools
    • Recruiting 2.0 also influencing legacy ATS vendors & job boards
  • 4. Re-inventing the Resume: What is a VisualCV?
    • Recruiting 1.0 (.doc, .pdf)
    • Resumes don’t stand out
    • Lack detailed qualifying information
    • Lack sample work products
    • Resumes and candidate status get stale
    • Time and cost of search & screen
  • 5. More example VisualCVs
  • 6. And more example VisualCVs
  • 7. And more example VisualCVs
  • 8. And more example VisualCVs
  • 9. And even more example VisualCVs
  • 10. And even more example VisualCVs
  • 11. And some final example VisualCVs
  • 12. And some final example VisualCVs
  • 13. More about VisualCVs
    • Multimedia
        • Video, audio, images, Office docs, PDFs, hyperlinks
        • Multiple formats/styles/layouts
        • Company/Education “pop-ups” provide additional info from Princeton Review, Standard & Poors, Dow Jones
    • Multiple Versions tailored for roles/jobs
        • Online bio, job searching, specific openings
    • User-controlled Privacy
        • Determines who gets to see their VisualCV
          • Entire Internet, 1-to-few, 1-to-1
          • Detailed auditing of visitors – who’s checking me out?
  • 14. How does it work?
    • No “web skillz” needed to build & maintain
      • Member uses a WYSIWYG editor (Word-lite) to cut/paste/create sections
      • Drag-n-drop to format layout and move sections around
      • Simple upload of multimedia items
      • Portfolio of multimedia items can be re-used within each new VisualCV
  • 15. VisualCV as an online Bio In Email Signatures… On LinkedIn… On blogs and websites… On Facebook… Scott Herman VP, Product Management On Business Cards…
  • 16. Companies can have VisualCVs too…
  • 17. The VisualCV Company Directory
    • Members can research potential employers
    • Members can “one-click” share their VisualCV
  • 18. But I already have a job seeker website…
    • Why HR departments like being on :
        • Higher quality candidates with deeper portfolios == better short-lists and less screening churn
        • Immediate changes to the candidate pitch (no corporate marketing or IT hurdles) – event schedules, promotions, etc. – HR Admin can run the site!
        • Happier hiring managers
        • Supplements existing job websites and ATS’s
        • HR gets to be cool! 
  • 19. Who Pays?
    • No ads on VisualCVs
    • Free service to Members
    • Free to registered Companies
    • Marketplace offering services to job searchers
        • Resume VisualCV writing
        • Recruiting
        • Career Counseling
    • “ Private-Label” versions:
      • Job Boards, Professional Networks, Large Corporations, Associations
      • Internal Talent Management
      • Examples: Heidrick & Struggles, AESC Blue Steps,, China Business Network
  • 20. Who is
    • Born of frustration with the recruiting process
      • Founders & Investors from:
        • Heiden Group - boutique recruiting firm
        • Heidrick & Struggles – global executive placement agency
        • webMethods alumni – bleeding-edge technologists
        • Valhalla Partners – DC-area Venture Capital portfolio
        • Based in Reston, VA
      • went live in Feb 2008
          • Already over 70,000+ VisualCVs created
          • Very popular overseas
          • Already 800+ companies registered
          • New features added weekly
  • 21. People are Talking… VisualCV favorably covered or included in over 75 stories (in 85 outlets) since launch. Outlets include major dailies, business publications, blogs and the evening news.
  • 22. VisualCV Evolution
    • VisualCVs evolve over time:
    40% of users only have basic contact info in their VisualCV. Primarily “window shoppers” who may never evolve further Middle 30% of users have converted their resumes into a textual VisualCV. Committed, but not yet utilizing advanced features. Top 30% of users have a “true” VisualCV, with thoughtful use of portfolio items and other differentiating features of the application. Great examples in this stage can be found at
  • 23. VisualCV Members are…
    • A range of professions and experience:
    We’re extremely happy with this breakdown - matches our mid-senior career professional “sweet spot” for monetization
  • 24. VisualCV Members are…
    • ~35% International (122 countries so far):
  • 25. VisualCV Members are…
    • Mostly in stealth job seeker mode:
    Meaning the Professionals Directory shows a fraction of the overall membership
  • 26. Questions?