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Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
Personal Branding with a VisualCV Online Resume Portfolio
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Personal Branding with a VisualCV Online Resume Portfolio

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  • 1. Recruiting 2.0: Re-inventing the Resume Scott Herman VP, Product Management VisualCV.com http://www.visualcv.com/scottherman
  • 2. What is Recruiting 2.0? <ul><li>Recruiting 2.0 is applying the culture &amp; technology of Web 2.0 : </li></ul><ul><ul><ul><li>User-generated &amp; user-owned multimedia content </li></ul></ul></ul><ul><ul><ul><li>Persistent presence, portability, &amp; privacy </li></ul></ul></ul><ul><ul><ul><li>Personal Branding </li></ul></ul></ul><ul><ul><ul><li>Importance of online social/professional networks </li></ul></ul></ul><ul><ul><ul><li>Social media - conversations, not transactions </li></ul></ul></ul><ul><ul><ul><li>Web-based highly interactive applications </li></ul></ul></ul><ul><ul><ul><li>User comfort &amp; expectations of technology </li></ul></ul></ul>
  • 3. Wave of startups with new Recruiting 2.0 tools <ul><li>Recruiting 2.0 also influencing legacy ATS vendors &amp; job boards </li></ul>
  • 4. Re-inventing the Resume: What is a VisualCV? <ul><li>Recruiting 1.0 (.doc, .pdf) </li></ul><ul><li>Resumes don’t stand out </li></ul><ul><li>Lack detailed qualifying information </li></ul><ul><li>Lack sample work products </li></ul><ul><li>Resumes and candidate status get stale </li></ul><ul><li>Time and cost of search &amp; screen </li></ul>
  • 5. More example VisualCVs
  • 6. And more example VisualCVs
  • 7. And more example VisualCVs
  • 8. And more example VisualCVs
  • 9. And even more example VisualCVs
  • 10. And even more example VisualCVs
  • 11. And some final example VisualCVs
  • 12. And some final example VisualCVs
  • 13. More about VisualCVs <ul><li>Multimedia </li></ul><ul><ul><ul><li>Video, audio, images, Office docs, PDFs, hyperlinks </li></ul></ul></ul><ul><ul><ul><li>Multiple formats/styles/layouts </li></ul></ul></ul><ul><ul><ul><li>Company/Education “pop-ups” provide additional info from Princeton Review, Standard &amp; Poors, Dow Jones </li></ul></ul></ul><ul><li>Multiple Versions tailored for roles/jobs </li></ul><ul><ul><ul><li>Online bio, job searching, specific openings </li></ul></ul></ul><ul><li>User-controlled Privacy </li></ul><ul><ul><ul><li>Determines who gets to see their VisualCV </li></ul></ul></ul><ul><ul><ul><ul><li>Entire Internet, 1-to-few, 1-to-1 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Detailed auditing of visitors – who’s checking me out? </li></ul></ul></ul></ul>
  • 14. How does it work? <ul><li>No “web skillz” needed to build &amp; maintain </li></ul><ul><ul><li>Member uses a WYSIWYG editor (Word-lite) to cut/paste/create sections </li></ul></ul><ul><ul><li>Drag-n-drop to format layout and move sections around </li></ul></ul><ul><ul><li>Simple upload of multimedia items </li></ul></ul><ul><ul><li>Portfolio of multimedia items can be re-used within each new VisualCV </li></ul></ul>
  • 15. VisualCV as an online Bio In Email Signatures… On LinkedIn… On blogs and websites… On Facebook… Scott Herman VP, Product Management http://www.visualcv.com/scottherman On Business Cards…
  • 16. Companies can have VisualCVs too…
  • 17. The VisualCV Company Directory <ul><li>Members can research potential employers </li></ul><ul><li>Members can “one-click” share their VisualCV </li></ul>
  • 18. But I already have a job seeker website… <ul><li>Why HR departments like being on VisualCV.com : </li></ul><ul><ul><ul><li>Higher quality candidates with deeper portfolios == better short-lists and less screening churn </li></ul></ul></ul><ul><ul><ul><li>Immediate changes to the candidate pitch (no corporate marketing or IT hurdles) – event schedules, promotions, etc. – HR Admin can run the site! </li></ul></ul></ul><ul><ul><ul><li>Happier hiring managers </li></ul></ul></ul><ul><ul><ul><li>Supplements existing job websites and ATS’s </li></ul></ul></ul><ul><ul><ul><li>HR gets to be cool!  </li></ul></ul></ul>
  • 19. Who Pays? <ul><li>No ads on VisualCVs </li></ul><ul><li>Free service to Members </li></ul><ul><li>Free to registered Companies </li></ul><ul><li>Marketplace offering services to job searchers </li></ul><ul><ul><ul><li>Resume VisualCV writing </li></ul></ul></ul><ul><ul><ul><li>Recruiting </li></ul></ul></ul><ul><ul><ul><li>Career Counseling </li></ul></ul></ul><ul><li>“ Private-Label” versions: </li></ul><ul><ul><li>Job Boards, Professional Networks, Large Corporations, Associations </li></ul></ul><ul><ul><li>Internal Talent Management </li></ul></ul><ul><ul><li>Examples: Heidrick &amp; Struggles, AESC Blue Steps, WashingtonPost.com, China Business Network </li></ul></ul>
  • 20. Who is VisualCV.com? <ul><li>Born of frustration with the recruiting process </li></ul><ul><ul><li>Founders &amp; Investors from: </li></ul></ul><ul><ul><ul><li>Heiden Group - boutique recruiting firm </li></ul></ul></ul><ul><ul><ul><li>Heidrick &amp; Struggles – global executive placement agency </li></ul></ul></ul><ul><ul><ul><li>webMethods alumni – bleeding-edge technologists </li></ul></ul></ul><ul><ul><ul><li>Valhalla Partners – DC-area Venture Capital portfolio </li></ul></ul></ul><ul><ul><ul><li>Based in Reston, VA </li></ul></ul></ul><ul><ul><li>VisualCV.com went live in Feb 2008 </li></ul></ul><ul><ul><ul><ul><li>Already over 70,000+ VisualCVs created </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Very popular overseas </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Already 800+ companies registered </li></ul></ul></ul></ul><ul><ul><ul><ul><li>New features added weekly </li></ul></ul></ul></ul>
  • 21. People are Talking… VisualCV favorably covered or included in over 75 stories (in 85 outlets) since launch. Outlets include major dailies, business publications, blogs and the evening news.
  • 22. VisualCV Evolution <ul><li>VisualCVs evolve over time: </li></ul>40% of users only have basic contact info in their VisualCV. Primarily “window shoppers” who may never evolve further Middle 30% of users have converted their resumes into a textual VisualCV. Committed, but not yet utilizing advanced features. Top 30% of users have a “true” VisualCV, with thoughtful use of portfolio items and other differentiating features of the application. Great examples in this stage can be found at www.visualcv.com/examples
  • 23. VisualCV Members are… <ul><li>A range of professions and experience: </li></ul>We’re extremely happy with this breakdown - matches our mid-senior career professional “sweet spot” for monetization
  • 24. VisualCV Members are… <ul><li>~35% International (122 countries so far): </li></ul>
  • 25. VisualCV Members are… <ul><li>Mostly in stealth job seeker mode: </li></ul>Meaning the Professionals Directory shows a fraction of the overall membership
  • 26. Questions?

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