Creating a Resume using VisualCV


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Creating a Resume using VisualCV

  1. 1. Recruiting 2.0: Re-inventing the Resume Scott Herman VP, Product Management
  2. 2. What is Recruiting 2.0? <ul><li>Recruiting 2.0 is applying the culture & technology of Web 2.0 : </li></ul><ul><ul><ul><li>User-generated & user-owned multimedia content </li></ul></ul></ul><ul><ul><ul><li>Persistent presence, portability, & privacy </li></ul></ul></ul><ul><ul><ul><li>Personal Branding </li></ul></ul></ul><ul><ul><ul><li>Importance of online social/professional networks </li></ul></ul></ul><ul><ul><ul><li>Social media - conversations, not transactions </li></ul></ul></ul><ul><ul><ul><li>Web-based highly interactive applications </li></ul></ul></ul><ul><ul><ul><li>User comfort & expectations of technology </li></ul></ul></ul>
  3. 3. Wave of startups with new Recruiting 2.0 tools <ul><li>Recruiting 2.0 also influencing legacy ATS vendors & job boards </li></ul>
  4. 4. Re-inventing the Resume: What is a VisualCV? <ul><li>Recruiting 1.0 (.doc, .pdf) </li></ul><ul><li>Resumes don’t stand out </li></ul><ul><li>Lack detailed qualifying information </li></ul><ul><li>Lack sample work products </li></ul><ul><li>Resumes and candidate status get stale </li></ul><ul><li>Time and cost of search & screen </li></ul>
  5. 5. More example VisualCVs
  6. 6. And more example VisualCVs
  7. 7. And more example VisualCVs
  8. 8. And more example VisualCVs
  9. 9. And even more example VisualCVs
  10. 10. And even more example VisualCVs
  11. 11. And some final example VisualCVs
  12. 12. And some final example VisualCVs
  13. 13. More about VisualCVs <ul><li>Multimedia </li></ul><ul><ul><ul><li>Video, audio, images, Office docs, PDFs, hyperlinks </li></ul></ul></ul><ul><ul><ul><li>Multiple formats/styles/layouts </li></ul></ul></ul><ul><ul><ul><li>Company/Education “pop-ups” provide additional info from Princeton Review, Standard & Poors, Dow Jones </li></ul></ul></ul><ul><li>Multiple Versions tailored for roles/jobs </li></ul><ul><ul><ul><li>Online bio, job searching, specific openings </li></ul></ul></ul><ul><li>User-controlled Privacy </li></ul><ul><ul><ul><li>Determines who gets to see their VisualCV </li></ul></ul></ul><ul><ul><ul><ul><li>Entire Internet, 1-to-few, 1-to-1 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Detailed auditing of visitors – who’s checking me out? </li></ul></ul></ul></ul>
  14. 14. How does it work? <ul><li>No “web skillz” needed to build & maintain </li></ul><ul><ul><li>Member uses a WYSIWYG editor (Word-lite) to cut/paste/create sections </li></ul></ul><ul><ul><li>Drag-n-drop to format layout and move sections around </li></ul></ul><ul><ul><li>Simple upload of multimedia items </li></ul></ul><ul><ul><li>Portfolio of multimedia items can be re-used within each new VisualCV </li></ul></ul>
  15. 15. VisualCV as an online Bio In Email Signatures… On LinkedIn… On blogs and websites… On Facebook… Scott Herman VP, Product Management On Business Cards…
  16. 16. Companies can have VisualCVs too…
  17. 17. The VisualCV Company Directory <ul><li>Members can research potential employers </li></ul><ul><li>Members can “one-click” share their VisualCV </li></ul>
  18. 18. But I already have a job seeker website… <ul><li>Why HR departments like being on : </li></ul><ul><ul><ul><li>Higher quality candidates with deeper portfolios == better short-lists and less screening churn </li></ul></ul></ul><ul><ul><ul><li>Immediate changes to the candidate pitch (no corporate marketing or IT hurdles) – event schedules, promotions, etc. – HR Admin can run the site! </li></ul></ul></ul><ul><ul><ul><li>Happier hiring managers </li></ul></ul></ul><ul><ul><ul><li>Supplements existing job websites and ATS’s </li></ul></ul></ul><ul><ul><ul><li>HR gets to be cool!  </li></ul></ul></ul>
  19. 19. Who Pays? <ul><li>No ads on VisualCVs </li></ul><ul><li>Free service to Members </li></ul><ul><li>Free to registered Companies </li></ul><ul><li>Marketplace offering services to job searchers </li></ul><ul><ul><ul><li>Resume VisualCV writing </li></ul></ul></ul><ul><ul><ul><li>Recruiting </li></ul></ul></ul><ul><ul><ul><li>Career Counseling </li></ul></ul></ul><ul><li>“ Private-Label” versions: </li></ul><ul><ul><li>Job Boards, Professional Networks, Large Corporations, Associations </li></ul></ul><ul><ul><li>Internal Talent Management </li></ul></ul><ul><ul><li>Examples: Heidrick & Struggles, AESC Blue Steps,, China Business Network </li></ul></ul>
  20. 20. Who is <ul><li>Born of frustration with the recruiting process </li></ul><ul><ul><li>Founders & Investors from: </li></ul></ul><ul><ul><ul><li>Heiden Group - boutique recruiting firm </li></ul></ul></ul><ul><ul><ul><li>Heidrick & Struggles – global executive placement agency </li></ul></ul></ul><ul><ul><ul><li>webMethods alumni – bleeding-edge technologists </li></ul></ul></ul><ul><ul><ul><li>Valhalla Partners – DC-area Venture Capital portfolio </li></ul></ul></ul><ul><ul><ul><li>Based in Reston, VA </li></ul></ul></ul><ul><ul><li> went live in Feb 2008 </li></ul></ul><ul><ul><ul><ul><li>Already over 70,000+ VisualCVs created </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Very popular overseas </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Already 800+ companies registered </li></ul></ul></ul></ul><ul><ul><ul><ul><li>New features added weekly </li></ul></ul></ul></ul>
  21. 21. People are Talking… VisualCV favorably covered or included in over 75 stories (in 85 outlets) since launch. Outlets include major dailies, business publications, blogs and the evening news.
  22. 22. VisualCV Evolution <ul><li>VisualCVs evolve over time: </li></ul>40% of users only have basic contact info in their VisualCV. Primarily “window shoppers” who may never evolve further Middle 30% of users have converted their resumes into a textual VisualCV. Committed, but not yet utilizing advanced features. Top 30% of users have a “true” VisualCV, with thoughtful use of portfolio items and other differentiating features of the application. Great examples in this stage can be found at
  23. 23. VisualCV Members are… <ul><li>A range of professions and experience: </li></ul>We’re extremely happy with this breakdown - matches our mid-senior career professional “sweet spot” for monetization
  24. 24. VisualCV Members are… <ul><li>~35% International (122 countries so far): </li></ul>
  25. 25. VisualCV Members are… <ul><li>Mostly in stealth job seeker mode: </li></ul>Meaning the Professionals Directory shows a fraction of the overall membership
  26. 26. Questions?