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Your Most Profitable Target Market - Audio
 

Your Most Profitable Target Market - Audio

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Your Most Profitable Target Market - Audio Your Most Profitable Target Market - Audio Presentation Transcript

  • www.soUNIQ.co.uk
  • UNIQ Online Marketing Masterclass 2
    Your Most Profitable Target Market
    www.soUNIQ.co.uk
  • Your Target Customers
    Identify who your most profitable target customers are and you will know:
    • Where you can find them View slide
    • How to sell to them View slide
    • The right marketing activities
    • How to engage them
    www.soUNIQ.co.uk
  • Who’s Who?
    Buying a gift for someone you do not know is nearly impossible without knowing some basic details.
    In exactly the same way it is vital that you find out exactly who your most profitable target customers are, as well as their needsand desires.
    www.soUNIQ.co.uk
  • The most common mistake small businesses make is that they try to target everyone.
    www.soUNIQ.co.uk
  • Have you got millions to spend on your marketing?
    Identify niche target markets you can put all your efforts and resources in to.
    No?
    www.soUNIQ.co.uk
  • Identify one or two niche markets then specialise and target them.
    www.soUNIQ.co.uk
  • What is Target Marketing?
    Breaking a market into smaller segments and then concentrating your marketing efforts on one or two of them.
    www.soUNIQ.co.uk
  • What is a Target Market?
    The two key things in target marketing you need to understand are:
    2. Know who your golden customers are
    1. Target your most profitable customers
    www.soUNIQ.co.uk
  • Why is it Important?
    • Business and marketing success
    • Show me the money
    • They are not a customer until they buy
    • Desires, needs and the future
    www.soUNIQ.co.uk
  • Who is your golden customer?
    www.soUNIQ.co.uk
  • When you know who they are you’ll see them everywhere.
    www.soUNIQ.co.uk
  • How do you identify your golden customers?
    There are 3 characteristics that determine who your golden customers are.
    Ask yourself these questions: -
    Who offers the most profitable work?
    Who values the work, products, services you offer the most i.e. who benefits the most?
    Who would be a really good case study?
    www.soUNIQ.co.uk
  • Top Tip!
    When identifying who your golden customer is ,always have that one individual, one person in your mind.
    www.soUNIQ.co.uk
  • Getting to know you…
    There are three ways in which we profile customers:
    Demographics – age & gender
    Sociographics– society status i.e. lower, middle or upper class
    Psychographics – lifestyle, behaviour & attitudes
    www.soUNIQ.co.uk
  • Getting personal…
    • The emotional hook
    • Pain versus pleasure
    • Fear or desire
    • Defining customer characteristic
    • Baby, baby
    www.soUNIQ.co.uk
  • A final word…
    • Target marketing = niche marketing
    • Business and marketing success
    • Golden customers are your most profitable customers
    • Demographics, sociographicsand pyschographics
    • Pyschographic profiling is values, attitudes and lifestyle
    • Emotional hook – the emotional reason and motivation behind why your customers buy
    www.soUNIQ.co.uk
  • Get so close to your customers you can smell them.
    www.soUNIQ.co.uk
  • For help and support with Module 2, Session 1,
    contact me, Ruth McKay:
    Email: ruth@souniq.co.uk
    Tweet: @UNIQ_Academy
    LinkedIn: UNIQ Discussion Group
    We’d really like to know what you think of this lesson so please spare us two minutes to answer 5 short questions and tell us what you really think.
    Next week: Your Most Profitable Target Market
    www.soUNIQ.co.uk
  • Additional Resources
    To find out more about identifying your target market, login to www.souniq.co.uk and access exclusive articles from our library
    Find and Sell To Your Target Market
    Find Your SME Target Audience
    Not Everybody Is Your Customer
    Target Market Demographics
    Target Markets with Twitter
    www.soUNIQ.co.uk