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(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
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(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn

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  • 1. 김평화
  • 2. Media Technology: Critical perspectives Joost Van Loon
  • 3. Contents 1. Introduction (책, 저자) 2. Starting point (문제의식에 기반한 연구주제 도출) 3. Key words 4. Key concepts (키워드를 바탕으로 성립) 5. Case study (시뮬레이션 게임연구) 6. Conclusion
  • 4. Joost Van Loon • Professor of Media Analysis • Nottingham Trent University, UK • Interest: 1. Theoretical - Connections between Media Ecology Theory, Actor Network Theory and Phenomenology. 2. Empirically - Digital media On-line multiplayer gaming 3. (Climate change, nano-medicine, knowledge economy)
  • 5. Starting point Technological Determinist Marshall McLuhan :Media Studies on Technology Social Constructionist Raymond Williams, Stuart Hall
  • 6. Starting point “Intermediaries through which our intention or hegemony of the ruling group are achieved” (Slack and Wise) “A key governing force in society” Merritt Roe Smith , MIT :Two different views
  • 7. Starting point Distance, Contrast Technological Determinist Social Constructionist :Defining Problem
  • 8. Key words Media Ecology : Neil Postman (1970) “Media ecology is a study on media as an environment. In that environment, media can be seen as a dynamic system in which any one part is always multiply connected, acting by virtue is those connections, and always variable by actors in the system”
  • 9. Key words Actor : Bolter & Grusin (1999) “Agency or action as an intermediary; the state or fact of serving as an intermediate agent, a means of action, or a medium of transmission”
  • 10. Key concepts Extended mind : Richard Menary (2010) “A view of the human cognitive system as a plastic hybrid of biological and non-biological components, including external representations and technologies.” “Media are extensions of man” McLuhan(1967)
  • 11. Key concepts Embodiment : Dyson (2009) “Technologies produce a body effect. That is, through the technologies our behaviour is processed and action is generated. A medium has a direct connectivity with the human body” e.g The Internet as an embodied experience : the combination of visual (eyes-screen) and tactile (fingers-keyboard) senses
  • 12. Case Studies First-person shooter game (Mobile, apple products, VLE)
  • 13. 스크린 (눈) 마우스 Joystick (손)
  • 14. “In the virtual reality, three dimensional graphics and interface design are all seeking to make digital technology “transparent”. In this sense, a transparent interface would be one that erases itself, so that the user is no longer aware of confronting a medium, but instead stands in an immediate relationship to the contents of that medium“ Case Studies
  • 15. “Media is something we do, rather than think about” Think by the media vs. Think through the media Conclusion
  • 16. “What it means to be Human?” Potential to change thought and action by integrating new technologies and information sources. Final question
  • 17. “Body Studies” - Anatomy of Human in the postmodern era (Donna Haraway, Lisa Blackman, Judith Bulter) - UX, HCI issues (Interface design) Next
  • 18. Bibliography Bolter, D & Grusin, R (1999) Remediation. Cambridge : MIT Press. Postman, N (1970) “The Reformed English Curriculum.” in A.C. Eurich, ed., High School 1980: The Shape of the Future in American Secondary Education Menary, R (2010)(Ed.) The Extended Mind http://mitpress.mit.edu/catalog/author/default.asp?aid=37770 Dyson, F. (2009) Sounding new media : immersion and embodiment in the arts and culture. Berkeley : University of California Press Van Loon, J. (2008) Media technology. Maidenhead : McGraw-Hill/Open University Press.
  • 19. THANK YOU

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