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“Facebook is a Luxury”: An Exploratory Study of Social Media Use in Rural Kenya + CSCW 2013 - Susan P. Wyche /맹욱재 x 2013 summer

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“Facebook is a Luxury”: An Exploratory Study of Social Media Use in Rural Kenya + CSCW 2013 - Susan P. Wyche /맹욱재 x 2013 summer Presentation Transcript

  • 1. “Facebook is a Luxury”: An Exploratory Study of Social Media Use in Rural Kenya + CSCW 2013 -Susan P. Wyche /맹욱재 x 2013 summer
  • 2. “Facebook is a Luxury”: An Exploratory Study of Social Media Use in Rural Kenya Susan P. Wyche, Sarita Yardi Schoenebeck, Andrea Forte
  • 3. Author Susan P. Wyche Assistant Professor Michigan State University Dept.of Telecommunication. Information Studies, and Media ICTD Human-Centered Computing ph.D from Georgia Tech MS from Cornell Industiral BS from CMU Sarita Yardi Schoenebeck Assistant Professor University of Michigan School of Information Michigan Interactive & Social Computing group Human-Centered Computing ph.D From Georgia Tech MS from UC berkeley School of Informationl Computer Engineering BA from Dartmouth College Andrea Forte Assistant Professor iSchool Drexel University Human-Centered Computing ph.D From Georgia Tech MLIS from School of Information University of Texas at Austin
  • 4. My research interest
  • 5. Internet Café in rural Kenya
  • 6. Cost, Infra • 페이스북 계정 만들고 유지하는데 Money 든다 • Infra가 갖춰져 있지 못한 상황에서 Facebook(FB)
  • 7. Background
  • 8. Setting & Method • Qualitative study • 24 interview(15 FB user, 9 non-user) • 연구자의 성별, 나이, 계급이 영향 미쳐서 제1저자 신상 공개 • 174page 필드노트, 1375장 사진 • 2저자끼리 분류 1저자가 확인 분류 • Internet café에서 patron대상 인터뷰
  • 9. Desire • Able to share info with friends • “…chain of friendship so the info go to many” • Sharing snaps • “advanced feeling” • FB become public transportation • 세상이 어떻게 돌아가는지 보는 도구
  • 10. 10 people don’t know purpose of FB
  • 11. Cost • Internet café 30min use = 1/3 of daily income • 선호: Mobile cam Picture < Digital cam Picture • Chat! • Alternative way to communicate with people abroad cheaper than phone call
  • 12. Facebook zero(USSD) Unstructured Supplementary Service data
  • 13. infra • Limited bandwith -> delay cost money • => yahoo + FB = email check, news feed • Power outrage -> logged in -> terror • => automated log off
  • 14. Facebook lite
  • 15. Why they want to connect? • 경제 사정↓ -> 이민! 페이스북 채팅!!! No install, No SW • Insurance contact “학비를 대주시면 제가 졸업할 수 있어요 좋은 직장도 얻구요”
  • 16. Conclusion • Participant compensation: FB는 공짜가 아니야 • Increasing interview comprehension: 지역 통역 자랑 긴밀한 관계 • Research Question: 통영 오고 가면서 뉘앙스 사 라짐. • Ethic & Awareness: 윤리의식 예민하게! • 한계점: PC방 사장, 알바, 일부 사람만으로 대표 성 상실.