이남민
No Clicks, No Problem: Using Cursor
Movements to Understand and Improve Search
CHI2011
Jeff Huang, Ryen W.White, Susan Dum...
interact
.
,
-
.
- ,
, .
- gaze tracking small scale
.
- .
,
- mouse movement richer
pattern .
- cursor activities .
INTRO...
, .
:
1) , /
, .
2) ‘ ’:
, .
, / .
!
1) / gaze cursor
behavior ?
2) cursor behavior ?
, eye-tracking ?
3) ?
->
, , .
INTRO...
1) cursor movement, clicks, gaze..
- cursor travel time web page indicator
- page .
- web page .
- mouse movement indicato...
4)
- gaze cursor : .
- gaze x ,
.
- mouse behavior
1) , ( , )
2)
3)
- gaze cursor 77% .
.
1) cursor-gaze relationship , ta...
,
, SERP / non-SERP
.
DATA
Tobii x50 , : 38 (F 21, M 17, 26~60 ,
) .
- , 32
- ( ) ,
informational( )
- .
- 1210 , 1336647 ...
FINDINGS
/ , /
- .(0 )
- .
- x y , x , ( ) : .
- ,
.
- , .
-> ,
, .
STUDY 1: GAZE-CURSOR RELATIONSHIP
cursor tracker .
: ,
.
METHOD
- , ,
.
, .
movement movement
.
.
: movement .
40ms ,
.
STUDY2 : LARGE-SCALE CURSOR TRACKING...
.
-
.
- Microsoft
. (2010 5/12 ~ 2010 6/6 )
- 7500429 366473 , 21936
: .
.
-
( )
.
( examine hover
) ,
.
STUDY2 : LARGE-SC...
GENERAL CURSOR ACTIVITY
- , heatmap
- 25 , 22
- . ,
1.
2. ( ) .
3. ( ) .
- .
: .
.
STUDY2 : LARGE-SCALE CURSOR TRACKING ST...
SEARCH RESULT EXAMINATION
SERP ,
.
ranked list
.
- , 100ms hover .
- hovering /
, /
, .
- gaze tracking . cursor hover tim...
- result , , result
hovered .
.
1 .
STUDY2 : LARGE-SCALE CURSOR TRACKING STUDY
- hover
-
.??
- , .
1 2, 3 .
- .
: ,
top-ranked .
STUDY2 : LARGE-SCALE CURSOR TRACKING STUDY
COMPARING CLICK AND HOVER DISTRIBUTIONS
hover
- hover , search result rank .
- - .
.
- hover .
- 1 .
- 1 .
: hover .
STUDY...
UNCLICKED HOVERS
.
- uncliked hover : link
- uncliced hover ,
: unclicked hover : 0 1~2
:
- unclicked hovers
.
STUDY2 : LA...
- unclicked hover . unclicked hover
- ,
unclicked hover
.
- unclicked hover click : 1
.
STUDY2 : LARGE-SCALE CURSOR TRACKI...
APPLICATIONS OF CURSOR DATA
ESTIMATION SEARCH RESULT RELEVANCE
- cursor movement
- .
- human relevance judgments for query...
APPLICATIONS OF CURSOR DATA
DIFFERING BETWEEN GOOD and BAD ABANDONMENT
- bad abandonment : .
- good abandonment : .
- : ( ...
FUTURE WORKS
- cursor behavior ?
- , .
- SERP , ,
.
- ( , ..)
-
- .
- : , ,
..
- .
- SERP
.
- .
-
.
DISCUSSION AND IMPLICA...
SEARCH BEHAVIOR
.
( )
-
.
- .
- : .
.
..
!
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(발제) No Clicks, No Problem: Using Cursor Movements to Understand and Improve Search +CHI2011 -Jeff Huang /이남민 x2011 autum

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(발제) No Clicks, No Problem: Using Cursor Movements to Understand and Improve Search +CHI2011 -Jeff Huang /이남민 x2011 autum

  1. 1. 이남민
  2. 2. No Clicks, No Problem: Using Cursor Movements to Understand and Improve Search CHI2011 Jeff Huang, Ryen W.White, Susan Dumais
  3. 3. interact . , - . - , , . - gaze tracking small scale . - . , - mouse movement richer pattern . - cursor activities . INTRODUCTION
  4. 4. , . : 1) , / , . 2) ‘ ’: , . , / . ! 1) / gaze cursor behavior ? 2) cursor behavior ? , eye-tracking ? 3) ? -> , , . INTRODUCTION
  5. 5. 1) cursor movement, clicks, gaze.. - cursor travel time web page indicator - page . - web page . - mouse movement indicator . 2) - informational / navigational queries - . - cursor movement, hovers, scrolling . - gaze tracking , salient region 3) relationship between eye gaze and cursor positions - gaze / cursor . - cursor behavior . RELATED WORK
  6. 6. 4) - gaze cursor : . - gaze x , . - mouse behavior 1) , ( , ) 2) 3) - gaze cursor 77% . . 1) cursor-gaze relationship , task , . 2) scalable , . 3) , , . . RELATED WORK
  7. 7. , , SERP / non-SERP . DATA Tobii x50 , : 38 (F 21, M 17, 26~60 , ) . - , 32 - ( ) , informational( ) - . - 1210 , 1336647 , 87227 . - 20ms , 100ms . - . - , x y . ( , x . : . , .(max 100ms ) STUDY 1: GAZE-CURSOR RELATIONSHIP
  8. 8. FINDINGS / , / - .(0 ) - . - x y , x , ( ) : . - , . - , . -> , , . STUDY 1: GAZE-CURSOR RELATIONSHIP
  9. 9. cursor tracker . : , . METHOD - , , . , . movement movement . . : movement . 40ms , . STUDY2 : LARGE-SCALE CURSOR TRACKING STUDY
  10. 10. . - . - Microsoft . (2010 5/12 ~ 2010 6/6 ) - 7500429 366473 , 21936 : . . - ( ) . ( examine hover ) , . STUDY2 : LARGE-SCALE CURSOR TRACKING STUDY
  11. 11. GENERAL CURSOR ACTIVITY - , heatmap - 25 , 22 - . , 1. 2. ( ) . 3. ( ) . - . : . . STUDY2 : LARGE-SCALE CURSOR TRACKING STUDY
  12. 12. SEARCH RESULT EXAMINATION SERP , . ranked list . - , 100ms hover . - hovering / , / , . - gaze tracking . cursor hover time gaze duration time . . 40ms , hover event 100ms . - , . STUDY2 : LARGE-SCALE CURSOR TRACKING STUDY
  13. 13. - result , , result hovered . . 1 . STUDY2 : LARGE-SCALE CURSOR TRACKING STUDY
  14. 14. - hover - .?? - , . 1 2, 3 . - . : , top-ranked . STUDY2 : LARGE-SCALE CURSOR TRACKING STUDY
  15. 15. COMPARING CLICK AND HOVER DISTRIBUTIONS hover - hover , search result rank . - - . . - hover . - 1 . - 1 . : hover . STUDY2 : LARGE-SCALE CURSOR TRACKING STUDY
  16. 16. UNCLICKED HOVERS . - uncliked hover : link - uncliced hover , : unclicked hover : 0 1~2 : - unclicked hovers . STUDY2 : LARGE-SCALE CURSOR TRACKING STUDY
  17. 17. - unclicked hover . unclicked hover - , unclicked hover . - unclicked hover click : 1 . STUDY2 : LARGE-SCALE CURSOR TRACKING STUDY
  18. 18. APPLICATIONS OF CURSOR DATA ESTIMATION SEARCH RESULT RELEVANCE - cursor movement - . - human relevance judgments for query-URL pairs, -> human relevance judgment - human relevance judgments - trained judges 5 relevance .( ) - judgment . - 1290 query-URL .( ) - . 1. click through rate: URL fraction of the times 2. hover rate: URL hover 3. number of unchecked hovers: hover . 4. maximum hover time: .user interests > hover click . > > unclicked hovers / hover time: .
  19. 19. APPLICATIONS OF CURSOR DATA DIFFERING BETWEEN GOOD and BAD ABANDONMENT - bad abandonment : . - good abandonment : . - : ( ) - : .: . - 100ms hover judgment : . - 859 , 184(21%) . (good) / 675 bad abandonment - cursor . 1. cursor trail length : 2. cursor movement time, : 3. cursor speed : good , trail length, movement time, speed . -> further study .
  20. 20. FUTURE WORKS - cursor behavior ? - , . - SERP , , . - ( , ..) - - . - : , , .. - . - SERP . - . - . DISCUSSION AND IMPLICATIONS
  21. 21. SEARCH BEHAVIOR . ( ) - . - . - : . . .. !

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