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Kodak

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  • 1. KODAK BY J.SIVA KUMAR
  • 2. HISTORY  Eastman Kodak Company is a multinational US corporation which produces imaging and photographic materials and equipment. Long known for its wide range of photographic film products, Kodak is re- focusing on two major markets: digital photography and digital printing.  The Eastman Kodak Company was founded in 1892.  GEORGE EASTMAN was founder chairman.
  • 3. KODAK BRAND AMBASSADOR IN INDIA
  • 4. LOGO CHANGES CHANGED TO TILL 2006 AFTER 2006
  • 5. PRODUCTS  Photo printing  Film cameras  Digital picture frames  Instant cameras  Digital cameras  Document imaging  Technical support
  • 6. KODAK PRODUCTS
  • 7. KODA K IS A LEA DING PLAY ER IN THE INDIAN IMAGING PRODUCTS MARKET  Kodak is one of the oldest players in the photographic film and camera markets in India.  Kodak has successfully changed the perception of photography in the minds of consumers from being marriage-centric to a day to day usage commodity.  Kodak has witnessed increased market penetration with products that have built a reputation for quality and consistent performance.
  • 8. CONTD…  Kodak is presently a market leader with a market share of 60 per cent in the three million units camera market of India. Kodak had 47 per cent market share in digital cameras in 2003.  Kodak has taken a number of initiatives to venture into the retailing side of business and has penetrated the market in an efficient manner.  The retail venture of Kodak is called Kodak Express. This arrangement is similar to a franchise agreement between Kodak and the retailer. Kodak Express is the world’s largest non-food retail chain.
  • 9. FACTORS FOR SUCCESS Diverse portfolio to capture the market Bringing latest technology to the Indian Market Wide distribution and retail network Leveraging the India advantage to create a manufacturing hub
  • 10. Diverse portfolio to capture the market Kodak has a wide product portfolio, which includes films for amateur and professional photographers, photographic paper and chemicals, photo-finishing services, medical/X- ray films, graphic arts and microfilming equipment. Kodak is one of the largest suppliers of raw stock to India’s motion picture industry.
  • 11. Bringing latest technology to the Indian Market Kodak has always brought the latest technology in the photography world to India. • To stay abreast with digital technology, Kodak introduced Digital Cameras, additional Multimedia kit and colour inkjet printers • Kodak has gone into a three-way partnership with Hutch and Nokia to provide value added services to their customers. The service allows Hutch mobile subscribers with GPRS-enabled Nokia camera phones to click away and have their developed pictures couriered to any destination in India within five days.
  • 12. Wide distribution and retail network Kodak distributes its products through a central distribution centre located at Mumbai and 4 regional distribution centres located in the metros. It also has a network consisting of 27 Clearing and Forwarding agents (CFA), 1,300 Kodak Express outlets, besides a retail distribution network of photofinishing labs, general stores etc. It has taken fresh initiatives like: • Kodak Express venture was started in 1990. These outlets have been opened in more than 300 metros and mini-metros of India and are targeted at amateur photographers.
  • 13. Contd… • Kodak PhotoShop - a branded neighbourhood studio- store also for the amateur customer. • FMCG-style distribution operation for photographic film, with 600 distributors taking films to grocery, novelty, medical and lifestyle stores. • Fotoplus retail outlets for processing and printing colour films in different cities.
  • 14. LEVERAGING THE INDIA ADVANTAGE TO CREATE A MANUFACTURING HUB  Kodak manufactures colour negative films, motion picture positive films, cardiology films and X-ray films at its Goa plant. Photo chemicals are manufactured at the Malanpur plant in Madhya Pradesh. A part of these photo chemicals manufactured in India are exported.  Kodak has a camera manufacturing and assembly plant near Bangalore, which produces over four million units per year. Around 60 - 70 percent of this centre’s products was exported to the US, Europe, West Asia and the Far East in 2003.
  • 15. Future Plans • Kodak plans to launch new technologies, products and services targeted at consumers (amateur and professional) and health imaging areas. • Kodak India has announced the launch of a ‘photographer-on-call-programme’ whereby consumers can link up directly with photographers accredited by Kodak by dialling a toll-free number.
  • 16. MARKET SHARE