Marketing goes social
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Marketing goes social

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Marketing tips with Social Media like Fan Page, Application develop, virus marketing and social games

Marketing tips with Social Media like Fan Page, Application develop, virus marketing and social games

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    Marketing goes social Marketing goes social Presentation Transcript

    • Marketing Going Social
    • Something you may not know about Facebook…
    • Statistics of Facebook • More than 300 million users-5%of world population • Fastest-growing demographic are people 35 years old and older • Average user has 130 friends • More than 6 billion minutes are spent on Facebook daily • More than 40 million status updates each day
    • More.. • More than 2 billion photos are uploaded each month • More than 14 million videos uploaded each month • More than 45 million active user groups exist on the site • More than 3 million events created each month • 70 percent of Facebook users are outside of the United States • 65 million users access Facebook through mobile devices and are 50 percent more active than people who access Facebook through non-mobile devices
    • Marketers on Facebook • Check out http://www.facebook.com/marketing • There are millions of Fan Pages conducted by small to large firms • Each page average have 100fans. • Distribution-Average user has 130 friends • More than 250 applications have more than one million monthly active users
    • What do local Marketers think about Facebook • 90% of them consider social media is a quick way of communication • 75% of them consider it’s free and affordable • 68% of them consider it’s effective for a positive word-of-mouth strategy • 46% of them include social media as one of the marketing strategies • 21% of them list social media marketing in their promotional budget (source from: http://www.hkdailynews.com.hk/index.php on Sep25,2009)
    • Are you on the marketer list? • Small-medium business for marketing • Branding experts or PR firms • Campaign practitioners • Customer relationship managers • Event promotion practitioners • Political figures or celebrities • NGO or interest groups • E-commerce owner • Leading international business head • Service and support providers
    • For your business, Facebook is…
    • A functional and conversational Marketing TOOL
    • social component for marketing • Fan Page with multimedia Start Up Social Express content • Fans comments , polls engage Social Interaction and event participating • Social game , promotion Virus spread Social Competition & other competitions Social User Satisfaction Social Marketing milestone milestone
    • Facebook Marketing tools • Use Publisher to keep your users updated on new content. • Write Notes (even on-the-go) and share them with your audience. • Post Photos and Videos of your events. • Add Applications that enhance your Page experience. • Create Discussion Boards to solicit user feedback and generate brainstorms. • Create Groups to help your fans with similar interests connect with one another • Set up Events and have your fans RSVP • Import your blog and help it spread on Facebook • Check out Facebook Platform to see how you can customize your presence on Facebook.
    • News Feed • Critical communication channel • 1000’s of potential stories are considered • Based on proprietary algorithm, plus – Both people need to have app installed – Individual user privacy settings affect feed • News Feed Optimization is key - see further reading
    • Profile Page Pulldown Mini-feed Profile action links Profile Box
    • Mini-feed • Leverage images • Show off your content • Communicate value • Add call to action • Show popularity
    • Use the Profile Picture Link • Link to key action • Make every word count • Don’t assume I have ever heard of your app • Be clear
    • Advertise on the Profile Box
    • 3 Keys to Successful Invitations 1. Intelligently work the 10 / day limit 2. Discourage accidental spam 3. Provide a great reason to accept
    • Great Invitation Design
    • Why should I accept? “Top friend? I’m popular!”
    • Inviting with Content
    • Need to Install to See it
    • Share Buttons
    • Sharing goes to the In-Box
    • Share vs Invite Share Pros Invite Pros -Stands out -Encourages people to add app -Does not require install Invite Cons Share Cons -Spammy? -Does not encourage user to -No preview add app -Alert is not as visible -No stories -Can be marked as spam
    • Application Directory • FB says directory will be improved • Focus on fundamentals – Packaging: Key Art, Copy – Positioning & Differentiation • Strong voice & personality
    • Cross Promotion
    • Deep Integration • 5 Slide Apps Promoted on Top Friends • Top friends is a platform in itself
    • Additional Integration Points Wall Application pull- attachments down • More added all the time… • Use them all to make your app more viral
    • Agenda • What are the demographics of Facebook users? • What are some best practices for brand marketing on Facebook?
    • Microsoft handles IAB standard ad sales
    • Targeting beyond demos
    • Face book's News Feed Ads insert targeted messages 4-26% CTR News sponsored for Feed stories
    • Facebook Flyers give self-service control
    • Heard by many in social marketing
    • social component for marketing • Fan Page with multimedia Start Up Social content Express • Fans interactions: comments , engage Social polls and event participating Interaction • Social game and applications, Virus spread Social promotion & other competitions Competition Social User Satisfaction Social Marketing milestone milestone
    • Page Leaders
    • Michael Jackson Fan Page http://www.facebook.com/michaeljackson
    • Michael Fans interaction Secret to Success Fans-driven and oriented sharing Memorial
    • Michael social promotions Secret to Success Direct E-sale to the fans Focus on the global scale
    • Skittles Fan Page http://www.facebook.com/skittles
    • Skittles Fans interaction Secret to Success Communicative listening Fun and attractive
    • Skittles social game Secret to Success Cool product image Impressive music related to product Virus spread by post Fun and entertaining
    • Louis Vuitton Fan Page www.facebook.com/louisvuitton
    • Louis Vuitton Fans interaction Secret to Success Artistic and attractive Positive comment awarded Celebrities and updated
    • Louis Vuitton social promotions Tips for promotions Based on Video promotions More interactive promotions could be used in the future Depends on internet Speed
    • Local leaders Ocean Park Harbor city Yakult 31562 15440 8916 fans fans fans
    • Ocean Park http://www.facebook.com/pages/xiang-gang-hai-yang-gong- yuan-Ocean-Park-Hong-Kong/75415661389?ref=nf Secret to Success attractive content Sharing experience Positive reviews
    • Harbour city http://www.facebook.com/HarbourCity Secret to Success attractive content Sale oriented Smooth communications
    • Yakult http://www.facebook.com/pages/52f74fbd/167292876879 Secret to Success Expanded from TV ads Creative and fun
    • Yakult http://www.facebook.com/pages/52f74fbd/167292876879 Tips More functions could be explored Regular monitor could be applied
    • Social Gaming Heroes
    • Latest Ranking
    • Farmville Long-lasting fever on social game Market Competitions oriented Virus and branding strategy implanted
    • Cafeworld Gathered 10million users in a week Virus campaign Competitions among neighborhood
    • Happy aquarium Figures Top gainer among new social games Virus campaign More virtual goods sale
    • Social Gaming going Virus
    • FB viral channel (invitation) Invitation used to be the most effective viral channel (circa mid 2008), but it become less apparent and useful. However, invitation should be compelling and social. Instead of ask friends to join a new app, give them compelling reasons: to compete, to collaborate, to show off, etc!
    • FB viral channel (notification) Even though feeds are more apparent, but notification are more persistent. It’s an effective communication protocol for app to users (promotion + update) and users to users (social action)
    • FB viral channel (news feed) News feed is what users pay most attention to on Facebook. They are the most apparent, and as of late the most effective viral channel. Use attention grabbing graphics, and include relevant social message!