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Burberry SNS Campaign

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online marketing Campaign for luxury brands,especially in SNS like Facebook,Twitter,Youtube,and SNS in China like Kaixin001,and such

online marketing Campaign for luxury brands,especially in SNS like Facebook,Twitter,Youtube,and SNS in China like Kaixin001,and such

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  • 1. BURBERRY crossoverSNS@ Asia
    Prepared By
    Karen @
    InMart Resources
  • 2. Marketing @ SNS
    Burberry worldwide & Asia pacific
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
    InMart Resources Ltd
  • 3. Marketing @ SNS
    The SNS is largely spread worldwide
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
    InMart Resources Ltd
  • 4. Marketing @ SNS
    hhh
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
  • 5. Marketing @ SNS
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
  • 6. Marketing @ SNS
    Most of the Burberry stores are open in the urban area.
    For example: the latest store opened on Jin Bao St. in Beijing
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
  • 7. Marketing @ SNS
    Beijing(12%)
    Shanghai(14%)
    Guangdong(15%)
    Other cities(35%)
    Rural regions(24%)
    ----------------------------SNS user ratio in China regions
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
  • 8. Marketing @ SNS
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
  • 9. Marketing @ SNS
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
    According to InsideFacebook, both numbers of women and men
    Increased significantly in every age groups.
  • 10. Marketing @ SNS
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
    According to Alexa, Kaixin001 was ranked 1400 on 20th July,
    then jumped to 487 on 3rd Augustduring two weeks’ time.
  • 11. Marketing @ SNS
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
  • 12. Marketing @ SNS
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
  • 13. Marketing @ SNS
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
  • 14. Marketing @ SNS
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
  • 15. Marketing @ SNS
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
  • 16. Marketing @ SNS
    Part A
    Strategic
    Matching
    International
    Fashion and Trendy
    Urban Based
    Fast-Growing
    Interactive
    Cost-effective
    Creative
  • 17. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
    A unique and well-know homepage address in SNS websites is the hottest way to attract your clients and build up a classic image to outstand your competitors in luxury market.
  • 18. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 19. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 20. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
    We picked three from each boxes for the best matching Burberry’s target audience.
  • 21. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 22. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 23. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 24. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 25. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 26. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 27. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 28. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 29. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 30. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 31. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 32. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 33. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 34. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 35. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 36. Marketing @ SNS
    Part B
    Direct-URL
    Branding
    Well-known Direct-URL
    Facebook
    Youtube
    Twitter
    Kaixin001
    Youku
    51
  • 37. Marketing @ SNS
    Place Photo Here,
    Otherwise Delete Box
    Place Photo Here,
    Otherwise Delete Box
    Part C
    Multi-media
    Branding
    JP Morgan
    SaintAlp
    Pepsi-Tropicana
    Pepsi-lay’s
    HR
    JP Morgan Online Campaign
    JP Morgan Online Campaign
    Innovative Image among young internet users
    (Online Survey result)
    Huge increase in Search Engine clicks(Statistics show)
    A large outpouring of Favorable comments and public awareness
    Attract potential customers
    InMart Resources Ltd
  • 38. Marketing @ SNS
    Place Photo Here,
    Otherwise Delete Box
    Part C
    Multi-media
    Branding
    JP Morgan
    SaintAlp
    Pepsi-Tropicana
    Pepsi-lay’s
    HR
    JP Morgan Online Campaign
    InMart Resources Ltd
  • 39. Marketing @ SNS
    Part C
    Multi-media
    Branding
    JP Morgan
    SaintAlp
    Pepsi-Tropicana
    Pepsi-lay’s
    HR
    JP Morgan Online Campaign
    InMart Resources Ltd
  • 40. Marketing @ SNS
    Part C
    Multi-media
    Branding
    JP Morgan
    SaintAlp
    Pepsi-Tropicana
    Pepsi-lay’s
    HR
    JP Morgan Online Campaign
    InMart Resources Ltd
  • 41. Marketing @ SNS
    Part C
    Multi-media
    Branding
    JP Morgan
    SaintAlp
    Pepsi-Tropicana
    Pepsi-lay’s
    HR
    JP Morgan Online Campaign
    InMart Resources Ltd
  • 42. Marketing @ SNS
    Part C
    Multi-media
    Branding
    JP Morgan
    SaintAlp
    Pepsi-Tropicana
    Pepsi-lay’s
    HR
    JP Morgan Online Campaign
    InMart Resources Ltd
  • 43. Marketing @ SNS
    Part C
    Successful
    stories
    JP Morgan
    SaintAlp
    Pepsi-Tropicana
    Pepsi-lay’s
    HR
    JP Morgan Online Campaign
    InMart Resources Ltd
  • 44. Marketing @ SNS
    Part C
    Multi-media
    Branding
    JP Morgan
    SaintAlp
    Pepsi-Tropicana
    Pepsi-lay’s
    HR
    JP Morgan Online Campaign
    InMart Resources Ltd
  • 45. Marketing @ SNS
    Part C
    Multi-media
    Branding
    JP Morgan
    SaintAlp
    Pepsi-Tropicana
    Pepsi-lay’s
    HR
    JP Morgan Online Campaign
    InMart Resources Ltd
  • 46. Marketing @ SNS
    Part C
    Multi-media
    Branding
    JP Morgan
    SaintAlp
    Pepsi-Tropicana
    Pepsi-lay’s
    HR
    JP Morgan Online Campaign
    InMart Resources Ltd
  • 47. Marketing @ SNS
    Part C
    Successful
    stories
    JP Morgan
    SaintAlp
    Pepsi-Tropicana
    Pepsi-lay’s
    HR
    JP Morgan Online Campaign
    InMart Resources Ltd
  • 48. Marketing @ SNS
    InMartResources Ltd
    Appendix
    About Us
    InMart Resources
    Our Mission & Goals
    Our Strength
    Our Assessment
    Our customers
    An outstanding one-stop E-solution Services provider
    founded in 2002, Hong Kong 
  • 49. Marketing @ SNS
    Appendix
    About Us
    InMart Resources
    Our Mission & Goals
    Our Strength
    Our Assessment
    Our customers
    [Our Mission]
    Our Mission is to increase client’s brand online awareness which leads to the success of real-life sales
     
    [Our Goals]
     
    Build up online branding and E-image
    Carry out interactive approaches to your targeted groups
    Educate your potential customer
    Gather attentions and awareness online
    Save your time and money
  • 50. Marketing @ SNS
    Appendix
    About Us
    InMart Resources
    Our Mission & Goals
    Our Strength
    Our Assessment
    Our customers
    [Our Strength]
    Strong Technical background
    Pioneer Experience in SNS Marketing
    Local insights and strategic tactics in China SNS
    Pervious experience with International firms
    Professional SNS trend analysis and report
  • 51. Marketing @ SNS
    Appendix
    About Us
    InMart Resources
    Our Mission & Goals
    Our Strength
    Our Assessment
    Our customers
  • 52. Our Customers
    And more…
  • 53. Thank You!
    karen@inmart.com.hk

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