BURBERRY crossoverSNS@ Asia<br />Prepared By<br />Karen  @<br />InMart Resources<br />
Marketing @ SNS<br />Burberry  worldwide & Asia pacific<br />Part A<br />Strategic<br />Matching<br />International<br />F...
Marketing @ SNS<br />The SNS is largely spread worldwide<br />Part A<br />Strategic<br />Matching<br />International<br />...
Marketing @ SNS<br />hhh<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Ba...
Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />...
Marketing @ SNS<br />Most of the Burberry stores are open in the urban area.<br />For example: the latest store opened on ...
Marketing @ SNS<br />    Beijing(12%)<br />    Shanghai(14%)<br />    Guangdong(15%)<br />    Other cities(35%)<br />    R...
Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />...
Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />...
Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />...
Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />...
Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />...
Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />...
Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />...
Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />...
Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitt...
Marketing @ SNS<br />Place Photo Here,<br />Otherwise Delete Box<br />Place Photo Here,<br />Otherwise Delete Box<br />Par...
Marketing @ SNS<br />Place Photo Here,<br />Otherwise Delete Box<br />Part C<br />Multi-media<br />Branding<br />JP Morgan...
Marketing @ SNS<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-l...
Marketing @ SNS<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-l...
Marketing @ SNS<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-l...
Marketing @ SNS<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-l...
Marketing @ SNS<br />Part C<br />Successful <br />stories<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-la...
Marketing @ SNS<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-l...
Marketing @ SNS<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-l...
Marketing @ SNS<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-l...
Marketing @ SNS<br />Part C<br />Successful <br />stories<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-la...
Marketing @ SNS<br />InMartResources Ltd<br />Appendix <br />About Us<br />InMart Resources<br />Our Mission & Goals<br />...
Marketing @ SNS<br />Appendix <br />About Us<br />InMart Resources<br />Our Mission & Goals<br />Our Strength<br />Our Ass...
Marketing @ SNS<br />Appendix <br />About Us<br />InMart Resources<br />Our Mission & Goals<br />Our Strength<br />Our Ass...
Marketing @ SNS<br />Appendix <br />About Us<br />InMart Resources<br />Our Mission & Goals<br />Our Strength<br />Our Ass...
Our Customers<br />And more…<br />
Thank You!<br />karen@inmart.com.hk<br />
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Burberry SNS Campaign

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online marketing Campaign for luxury brands,especially in SNS like Facebook,Twitter,Youtube,and SNS in China like Kaixin001,and such

Burberry SNS Campaign

  1. 1. BURBERRY crossoverSNS@ Asia<br />Prepared By<br />Karen @<br />InMart Resources<br />
  2. 2. Marketing @ SNS<br />Burberry worldwide & Asia pacific<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />InMart Resources Ltd<br />
  3. 3. Marketing @ SNS<br />The SNS is largely spread worldwide<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />InMart Resources Ltd<br />
  4. 4. Marketing @ SNS<br />hhh<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />
  5. 5. Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />
  6. 6. Marketing @ SNS<br />Most of the Burberry stores are open in the urban area.<br />For example: the latest store opened on Jin Bao St. in Beijing<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />
  7. 7. Marketing @ SNS<br /> Beijing(12%)<br /> Shanghai(14%)<br /> Guangdong(15%)<br /> Other cities(35%)<br /> Rural regions(24%)<br />----------------------------SNS user ratio in China regions <br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />
  8. 8. Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />
  9. 9. Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />According to InsideFacebook, both numbers of women and men <br />Increased significantly in every age groups.<br />
  10. 10. Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />According to Alexa, Kaixin001 was ranked 1400 on 20th July, <br />then jumped to 487 on 3rd Augustduring two weeks’ time.<br />
  11. 11. Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />
  12. 12. Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />
  13. 13. Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />
  14. 14. Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />
  15. 15. Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />
  16. 16. Marketing @ SNS<br />Part A<br />Strategic<br />Matching<br />International<br />Fashion and Trendy<br />Urban Based<br />Fast-Growing<br />Interactive<br />Cost-effective<br />Creative<br />
  17. 17. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />A unique and well-know homepage address in SNS websites is the hottest way to attract your clients and build up a classic image to outstand your competitors in luxury market.<br />
  18. 18. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  19. 19. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  20. 20. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />We picked three from each boxes for the best matching Burberry’s target audience.<br />
  21. 21. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  22. 22. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  23. 23. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  24. 24. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  25. 25. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  26. 26. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  27. 27. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  28. 28. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  29. 29. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  30. 30. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  31. 31. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  32. 32. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  33. 33. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  34. 34. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  35. 35. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  36. 36. Marketing @ SNS<br />Part B<br />Direct-URL<br />Branding<br />Well-known Direct-URL<br />Facebook<br />Youtube<br />Twitter<br />Kaixin001<br />Youku<br />51<br />
  37. 37. Marketing @ SNS<br />Place Photo Here,<br />Otherwise Delete Box<br />Place Photo Here,<br />Otherwise Delete Box<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-lay’s<br />HR<br />JP Morgan Online Campaign<br />JP Morgan Online Campaign<br />Innovative Image among young internet users<br /> (Online Survey result)<br />Huge increase in Search Engine clicks(Statistics show)<br />A large outpouring of Favorable comments and public awareness<br />Attract potential customers<br />InMart Resources Ltd<br />
  38. 38. Marketing @ SNS<br />Place Photo Here,<br />Otherwise Delete Box<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-lay’s<br />HR<br />JP Morgan Online Campaign<br />InMart Resources Ltd<br />
  39. 39. Marketing @ SNS<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-lay’s<br />HR<br />JP Morgan Online Campaign<br />InMart Resources Ltd<br />
  40. 40. Marketing @ SNS<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-lay’s<br />HR<br />JP Morgan Online Campaign<br />InMart Resources Ltd<br />
  41. 41. Marketing @ SNS<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-lay’s<br />HR<br />JP Morgan Online Campaign<br />InMart Resources Ltd<br />
  42. 42. Marketing @ SNS<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-lay’s<br />HR<br />JP Morgan Online Campaign<br />InMart Resources Ltd<br />
  43. 43. Marketing @ SNS<br />Part C<br />Successful <br />stories<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-lay’s<br />HR<br />JP Morgan Online Campaign<br />InMart Resources Ltd<br />
  44. 44. Marketing @ SNS<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-lay’s<br />HR<br />JP Morgan Online Campaign<br />InMart Resources Ltd<br />
  45. 45. Marketing @ SNS<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-lay’s<br />HR<br />JP Morgan Online Campaign<br />InMart Resources Ltd<br />
  46. 46. Marketing @ SNS<br />Part C<br />Multi-media<br />Branding<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-lay’s<br />HR<br />JP Morgan Online Campaign<br />InMart Resources Ltd<br />
  47. 47. Marketing @ SNS<br />Part C<br />Successful <br />stories<br />JP Morgan<br />SaintAlp <br />Pepsi-Tropicana<br />Pepsi-lay’s<br />HR<br />JP Morgan Online Campaign<br />InMart Resources Ltd<br />
  48. 48. Marketing @ SNS<br />InMartResources Ltd<br />Appendix <br />About Us<br />InMart Resources<br />Our Mission & Goals<br />Our Strength<br />Our Assessment<br />Our customers<br />An outstanding one-stop E-solution Services provider <br />founded in 2002, Hong Kong <br />
  49. 49. Marketing @ SNS<br />Appendix <br />About Us<br />InMart Resources<br />Our Mission & Goals<br />Our Strength<br />Our Assessment<br />Our customers<br />[Our Mission]<br />Our Mission is to increase client’s brand online awareness which leads to the success of real-life sales<br /> <br />[Our Goals]<br /> <br />Build up online branding and E-image<br />Carry out interactive approaches to your targeted groups<br />Educate your potential customer<br />Gather attentions and awareness online<br />Save your time and money<br />
  50. 50. Marketing @ SNS<br />Appendix <br />About Us<br />InMart Resources<br />Our Mission & Goals<br />Our Strength<br />Our Assessment<br />Our customers<br />[Our Strength]<br /> Strong Technical background<br /> Pioneer Experience in SNS Marketing<br /> Local insights and strategic tactics in China SNS<br /> Pervious experience with International firms<br /> Professional SNS trend analysis and report <br />
  51. 51. Marketing @ SNS<br />Appendix <br />About Us<br />InMart Resources<br />Our Mission & Goals<br />Our Strength<br />Our Assessment<br />Our customers<br />
  52. 52. Our Customers<br />And more…<br />
  53. 53. Thank You!<br />karen@inmart.com.hk<br />

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