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types of market

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  • 1. 3.2 TYPES OF MARKET Before started the business, Mr Zaini Hassan has determined his target market. This is important because it can prevent the business from producing the product that cannot fulfill the demand and wants of the customer. Besides that, its hard to market the product if the target cannot be reachable.As INANI CRAFT state at the Meru, Kelang, it become an attention to all the folks around it.The INANI CRAFT has received many orders from many types of consumers.Types of market that can we categorised to INANI CRAFT consumers is Demographic segmentation. Demographic segmentation are relatively easy to measure and thereby provide the basis for altering product development plans.Its commonly shows the condition of the community.In INANI CRAFT, they market their product by focussing on their income.There are two types of consumers that we can differientiate.One is moderate life and secondly, luxurious life.Here,we can conclude that all the customer is capable according to their income. In addition, the target market of INANI CRAFT is base on generation. According to our research, all the product produced have their different design from year to year. This is because, the son of the owner, usually find some ideas to create the new design to make the variety of product to fullfill the customer desire. We can clearly see that this business had produced a up to date product. The product produced is follow the new designs according to the his son generation. Every year, they will produce a different product base on the creativity and it will combine with the ideas from the customers. So that, it can make a satisfaction from both side, consumer and customers needs.