THE COMPANY’S MARKET MODEL
Upcoming SlideShare
Loading in...5
×
 

THE COMPANY’S MARKET MODEL

on

  • 322 views

 

Statistics

Views

Total Views
322
Views on SlideShare
322
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft Word

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

THE COMPANY’S MARKET MODEL THE COMPANY’S MARKET MODEL Document Transcript

  • THE COMPANY’S MARKET MODEL Competition can be defined as vying among business for the same resources or customers. Competition occurs when two or more business vies for the same resources or customers. For example, you have many choices of shoe’s brand to choose. The competitors will vie each other to offer the best one for you by offering a reasonable price and quality shoes. Therefore, the economies have identified four basic degrees of competition within private enterprise system. There are four basic degrees of competition within a free enterprise system: pure/perfect competition monopolistic competition oligopoly monopoly The market model for this business, INANI CRAFT& DESIGN, is monopolistic competition. This business have a fairly large number of buyer in the area itself and outside of the business area. This business had done the hard promotion before get famous and continue the promotion until now. For instance, promotion through peoples, flyer, newspapers and social network. This business produce and come out with different pattern and design of product. As a entreprenuer, he was responsible to create a variety pattern and design. He need to be creative, inovative and have the potential to think out of the box. The business has their own brand which is INANI CRAFT& DESIGN. The business create their own brand and had registered the brand in Compories Commission of Malaysia. So, the other firm cannot take their brand name. This is show that, the owner, Mr Zaini are try to differentiate theirproduct from their rival by brand name, design, advertising, promotion techniques and outstanding customer sales services to create customer loyalty.