The Scandinavian mobile app market

The Scandinavian mobile app market Espen Riskedal October 2010

Agenda Current state Trends and forecasts Reaching the market

Espen Riskedal Masters from UiB 6 years in Trolltech 2 years in NOKIA Co-founded Cutehacks AS

Mobile apps Symbian^3 MeeGo Android

Current state of the Scandinavian market

Web usage by mobile OS Source http://gs.statcounter.com/ -- April to September 2010 Scandinavia Other Samsung Nordic Sony Ericsson RIM Android SymbianOS EU iPhoneOS US Worldwide 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Western European nd market share 2 Quarter 2010 Numbers from IDC http://bit.ly/9PrG1i Nokia Apple Research in Motion HTC Sony Ericsson Samsung Others

Worldwide app store statistics Number Daily Free/ Paid apps in Credit card / Operator Revenue of apps downloads Paid Scandinavia Paypal billing split (millions) (countries) (operators) App Store 280000 16.7 28/73 Yes 90 0 70/30 (Apple) source source source source source source source (October 2010) (June 2010) (June 2010) (2009) (February 2010) (October 2010) (May 2010) Android 90000 3.4 57/43 Yes 32 1 70/30 Market source source source source source source source (Google) (October 2010) (July 2010) (June 2010) (Sept 2010) (September 2010) (October 2010) (Oct 2010) OVI Store 13000 2.5 26/75 Yes 190 91 70/30 (Nokia) source source source source source source source (July 2010) (October 2010) (June 2010) (October 2010) (October 2010) (October 2010) (September 2010) App World 10000 1 26/75 No 73 0 70/30 (Blackberry) source source source source source source source (September 2010) (April 2010) (June 2010) (October 2010) (October 2010) (June 2010) (April 2010)

Trends and forecasts

Worldwide app downloads Sources http://slidesha.re/aIYxWn - «157 Mobile App Stats You Should Know About» 30 25 20 Billion downloads ABI 15 Gartner Juniper Ovum 10 Futuresource Booz & Company 5 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 Year

Worldwide app revenue Sources http://slidesha.re/aIYxWn - «157 Mobile App Stats You Should Know About» 35 30 25 20 Billion USD Gartner Juniper 15 Futuresource research2guidance 10 5 0 2008 2009 2010 2011 2012 2013 2014 2015 Year

Worldwide platforms Source Ovum (http://bit.ly/9KyrAZ) 100 90 80 70 Downloads (%) 60 Other App World 50 (Blackberry) OVI Store (Nokia) 40 Android Market (Google) 30 App Store (Apple) 20 10 0 2009 2015 Year

Reaching the Scandinavian market

Platforms iOS Android Symbian RIM, Bada, Windows Phone 7

App development mobile OS Vendor solution iOS (Apple) Objective C and Cocoa Touch Android (Google) Java and Android SDK Symbian (Nokia) C++ and Qt Cross platform alternatives: Qt, HTML5/WRT, Mono/.NET, Flash, J2ME, Silverlight

App business models Free Ads Trial / Freemium Premium

Conclusion

Conclusion Target iOS, Android and Symbian Android and Symbian is coming 10x revenue and downloads by 2015 Wait with RIM, WP7 and Bada MeeGo is a wildcard

Mythbusting: Demo of YR

Thank you! Got any questions?

http://cutehacks.com All images by lrargerich on flickr.com

http://cutehacks.com	1063
url_unknown	8
http://lanyrd.com	6
http://translate.googleusercontent.com	1

The Scandinavian mobile app market

by Espen Riskedal

Accessibility

Categories

Upload Details

Usage Rights

4 Embeds 1,078

Statistics