The Scandinavian mobile app market

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This presentation looks at the current state of the mobile app market focused on Scandinavia in particular. It suggest ways to reach this market, and also what the coming trends and forecasts are.

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The Scandinavian mobile app market

  1. 1. The Scandinavian mobile app market Espen Riskedal October 2010
  2. 2. Agenda Current state Trends and forecasts Reaching the market
  3. 3. Espen Riskedal Masters from UiB 6 years in Trolltech 2 years in NOKIA Co-founded Cutehacks AS
  4. 4. Mobile apps Symbian^3 MeeGo Android
  5. 5. Current state of the Scandinavian market
  6. 6. Web usage by mobile OS Source http://gs.statcounter.com/ -- April to September 2010 Scandinavia Other Samsung Nordic Sony Ericsson RIM Android SymbianOS EU iPhoneOS US Worldwide 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  7. 7. Western European nd market share 2 Quarter 2010 Numbers from IDC http://bit.ly/9PrG1i Nokia Apple Research in Motion HTC Sony Ericsson Samsung Others
  8. 8. Worldwide app store statistics Number Daily Free/ Paid apps in Credit card / Operator Revenue of apps downloads Paid Scandinavia Paypal billing split (millions) (countries) (operators) App Store 280000 16.7 28/73 Yes 90 0 70/30 (Apple) source source source source source source source (October 2010) (June 2010) (June 2010) (2009) (February 2010) (October 2010) (May 2010) Android 90000 3.4 57/43 Yes 32 1 70/30 Market source source source source source source source (Google) (October 2010) (July 2010) (June 2010) (Sept 2010) (September 2010) (October 2010) (Oct 2010) OVI Store 13000 2.5 26/75 Yes 190 91 70/30 (Nokia) source source source source source source source (July 2010) (October 2010) (June 2010) (October 2010) (October 2010) (October 2010) (September 2010) App World 10000 1 26/75 No 73 0 70/30 (Blackberry) source source source source source source source (September 2010) (April 2010) (June 2010) (October 2010) (October 2010) (June 2010) (April 2010)
  9. 9. Trends and forecasts
  10. 10. Worldwide app downloads Sources http://slidesha.re/aIYxWn - «157 Mobile App Stats You Should Know About» 30 25 20 Billion downloads ABI 15 Gartner Juniper Ovum 10 Futuresource Booz & Company 5 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 Year
  11. 11. Worldwide app revenue Sources http://slidesha.re/aIYxWn - «157 Mobile App Stats You Should Know About» 35 30 25 20 Billion USD Gartner Juniper 15 Futuresource research2guidance 10 5 0 2008 2009 2010 2011 2012 2013 2014 2015 Year
  12. 12. Worldwide platforms Source Ovum (http://bit.ly/9KyrAZ) 100 90 80 70 Downloads (%) 60 Other App World 50 (Blackberry) OVI Store (Nokia) 40 Android Market (Google) 30 App Store (Apple) 20 10 0 2009 2015 Year
  13. 13. Reaching the Scandinavian market
  14. 14. Platforms iOS Android Symbian RIM, Bada, Windows Phone 7
  15. 15. App development mobile OS Vendor solution iOS (Apple) Objective C and Cocoa Touch Android (Google) Java and Android SDK Symbian (Nokia) C++ and Qt Cross platform alternatives: Qt, HTML5/WRT, Mono/.NET, Flash, J2ME, Silverlight
  16. 16. App business models Free Ads Trial / Freemium Premium
  17. 17. Conclusion
  18. 18. Conclusion Target iOS, Android and Symbian Android and Symbian is coming 10x revenue and downloads by 2015 Wait with RIM, WP7 and Bada MeeGo is a wildcard
  19. 19. Mythbusting: Demo of YR
  20. 20. Thank you! Got any questions?
  21. 21. http://cutehacks.com All images by lrargerich on flickr.com

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