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Social Media WorkshopCaithness Horizons, Thurso31stMay 2013Delivered by:
This event is sponsored by:http://northerneditorial.co.uk
Why use social media for business?• Raise brand awareness• Increase traffic to website• SEO (search engine optimisation)• ...
Social Media Mishaps – What to avoid!• Using social media channel purely for sales• Lack of interaction and updating• Not ...
What, when, and how should Icommunicate on social media?• Don’t just talk about your business - use it topromote other loc...
How to let customers know youare using social media…• Icons/links on website• Icons/links within your blog• Links from oth...
Google AlertsWhat they are and how touse them for social media andyour business…
FacebookAll you need to know…
TwitterAll you need to know…
FUN STUFFGetting creative…
FACEBOOK AND TWITTERKeeping it consistent…
What we’re looking for:• Consistency across both platforms –backgrounds, avatar and colours• What makes a good Facebook co...
Things to remember:• Whatever you do online needs to beconsistent with what you already use in the‘real world’• Use the sa...
Making yourself stand out…• Get creative, make sure you have animpressive visual impact!• Consider doing a fun campaign, t...
LinkedInAll you need to know…
Hope you’ve enjoyed your…http://highlandsocial.co.uk
www.snowmarketing.co.ukFind us on…
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
Social Road Trip Workshop - Thurso - May 2013
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Social Road Trip Workshop - Thurso - May 2013

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Slides from our recent social media workshop up in Thurso as part of the Highland Social Road Trip...

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Transcript of "Social Road Trip Workshop - Thurso - May 2013"

  1. 1. Social Media WorkshopCaithness Horizons, Thurso31stMay 2013Delivered by:
  2. 2. This event is sponsored by:http://northerneditorial.co.uk
  3. 3. Why use social media for business?• Raise brand awareness• Increase traffic to website• SEO (search engine optimisation)• Your customers are using it!• To find new customers• Widen your target market and potential reach• Build strong relationships with customers• Build strong relationships with local businesses• Market research• And much more…
  4. 4. Social Media Mishaps – What to avoid!• Using social media channel purely for sales• Lack of interaction and updating• Not including it in your overall marketing plan• Getting too personal• Having no overall social media‘plan’in place• Reacting badly to negative feedback• Talking badly about other businesses• Inconsistent content, bad spelling, etc• Not letting customers know you are using it• Doing too many updates not related your business/market• Too many updates• Expecting immediate results• Using social media instead of other marketing techniques
  5. 5. What, when, and how should Icommunicate on social media?• Don’t just talk about your business - use it topromote other local businesses and the area also• Social media is all about interaction and conversation• Share your experience and expertise• Keep posts/updates short and concise• Share photos and links – they will help to createinteraction• Check all posts carefully before sending them out• Be quirky, be different, be innovative• Timing is everything
  6. 6. How to let customers know youare using social media…• Icons/links on website• Icons/links within your blog• Links from other social media accounts• Icons on printed marketing materials• Links within email newsletters• Links on email signatures• Tent cards within your business premises• Window stickers within your business premises• Mention it to customers in conversation
  7. 7. Google AlertsWhat they are and how touse them for social media andyour business…
  8. 8. FacebookAll you need to know…
  9. 9. TwitterAll you need to know…
  10. 10. FUN STUFFGetting creative…
  11. 11. FACEBOOK AND TWITTERKeeping it consistent…
  12. 12. What we’re looking for:• Consistency across both platforms –backgrounds, avatar and colours• What makes a good Facebook cover• Using the Twitter background• Avatars – which ones stand out
  13. 13. Things to remember:• Whatever you do online needs to beconsistent with what you already use in the‘real world’• Use the same avatar on both Twitter andFacebook – adapt your logo if necessary• Keep backgrounds the same or very similarfor instant recognition• Twitter – use themes to change colours to beconsistent with your brand
  14. 14. Making yourself stand out…• Get creative, make sure you have animpressive visual impact!• Consider doing a fun campaign, thinkCoca Cola…• Kick off conversations…that sometimesmeans getting controversial!• Think ‘outside the box’…
  15. 15. LinkedInAll you need to know…
  16. 16. Hope you’ve enjoyed your…http://highlandsocial.co.uk
  17. 17. www.snowmarketing.co.ukFind us on…
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