snowflake @ JETRO BIZMATCH 2009

snowflake JETRO BIZMATCH @ CEATEC 2009 snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 1

About snowflake IT Solutions and Web Marketing company Headquarters in Switzerland, new office in Japan Premium Open Source: focus on OSS software only Content Management (CMS): TYPO3 CMS for Enterprise snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 2

Office in Japan snowflake Japan snowflake Co., Ltd. Chiba-shi, Mihama-ku, Nakase 2-6 WBG Marive East 21F, B2132 〒 261−7121 www.snowflake.asia snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 3

snowflake in Switzerland Zurich Bern snowflake productions GmbH snowflake productions GmbH Zweierstrasse 35 Amthausgasse 18 8004 Zürich 3011 Bern Switzerland Switzerland www.snowflake.ch www.snowflake.ch snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 4

Our product: TYPO3 Open Source CMS? An award-winning CMS TYPO3 users include nominated for best enterprise CMS Kikkoman by sourceforge.net Konica Minolta Horiba WebEx by Cisco Systems VMWare A leading CMS ready for enterprise > 4 million downloads on sourceforge.net multi-domain & multi-language running on 350'000 web servers workflow & versioning > 1 million websites running TYPO3 user access control & log > 3'500 extensions available for digital asset (document) management download to enrich the functionality ... and much more snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 5

Overview of ICT Market snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 6

B2B: Japanese market size 3'000 companies have more than 1'000 emplyees 70% of the businesses are located in 3 metropolis areas Kanto or Greater Tokyo area (~ Tokyo, Yokohama, Chiba, Saitama) Kansai or Osaka, Kobe, Kyoto area Kinki or Nagoya area Top50 companies makes ~50% of Japanese GDP Global 500 companies: ~65 are Japanese, ~50 are based in Tokyo Japan counts around 1'500'000 enterprises 50% have less than 5 employees, 70% less than 10 employees and 95% have less than 50 employees snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 7

B2C: Where Japanese customers look for shopping info? Source: “Survey on Actual Conditions and Market Size of e-Commerce Industry for 2006,” Ministry of Economy, Trade and Industry snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 8

B2C: Internet Subscribers by Connection Type Source: “Broadband Network Market 2006,” Yano Research Institute Ltd. snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 9

B2C: Usage of Mobile Phone Functions Source: “White Paper on Information and Communications 2006,” Ministry of Internal Affairs and Communications snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 10

Global Competitiveness source: The Global Competitiveness Index 2009–2010, World Economic Forum snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 11

snowflake's start in Japan snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 15

snowflake's start in Japan April 2006: 1st contact with JETRO in Geneva, Switzerland October 2006: attend JETRO BIZMATCH @ CEATEC February 2007: visit to Japan for market research, follow-up meetings May 2007: potential partner visits snowflake Switzerland October 2007: attend JETRO BIZMATCH @ CEATEC during 2008: creating the business plan for snowflake Japan October 2008: attend JETRO BIZMATCH @ CEATEC January 2009: start with company setup in Japan February & March 2009: temporary office at JETRO in Tokyo service from JETRO Invest Japan Business Support Center (IBSC) April 3rd 2009: snowflake Co., Ltd. was established October 2009: looking back to 6 months business operation in Japan snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 16

Not successful cases Sales Outsourcing we contracted a company for doing our direct sales activities but stopped after 3 months mainly due to the lack of performance and strategic direction Hosting we run our own servers in a data center in Switzerland for our Japanese customers, we intend to setup servers in a Japanese data center. Running a „1:1 technology copy“ would keep our running costs low. The search for a Japanese partner to have the same technology setup is more challenging other technologies supported, e.g. CentOS vs. DebianOS communication difficulties, e.g. support for our engineers in Switzerland is only provided in Japanese snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 17

Successful Cases Company established after 3 months preparation relocation, visa, office location, legal setup Cooperation with university for students internship enhance the Japanese documentation, create a printed manual Market conditions match to the market research we did growing potential for open source software, also due to the economical situation. companies search for cost-effective ways. a lot of website production remains still manual demand and increasing interest for enterprise-level web content management system (CMS) Sales through networking activities Growing user & customer base snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 18

Important points for your success snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 19

Key success factors #1 The Customers... find your market niche in Japan #2 Your Headquarters: long term investment with patience #3 Support... but the Japanese way: expect a high service level #4 Product Quality: use trusted vendors or brand yourself #5 Language: everything on the display plus manuals in Japanese #6 Cultural Uniqueness of Japan: understand the differences and learn. Maybe you will find an unexpeted niche... snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 20

Use of Open Source in IT (Germany vs. Japan) Server Operating System 83.7 % Web Server 80.9 % Database 79.2 % Network Infrastructure 73.4 % Software Development 61.2 % Content Management 50.2 % Japan ~10-20% Virtualization 48.6 % Collaboration/Groupware 33.6 % Document Management 30.6 % ERP / CRM 17.2 % source: Open Source Trend Study in Germany, 2008.11, heise.de snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 21

Use of Open Source in CMS (Germany vs. Japan) TYPO3 42 % Japan: XOOPS Joomla 28 % WordPress 15 % Drupal 10 % Zope 8% Alfresco 6% openCMS 5% Plone 5% ezPublish 3% others (Wiki, selfmade CMS) 26 % source: Open Source Trend Study in Germany, 2008.11, heise.de snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 22

JETRO's services snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 23

JETRO's services Temporary office at JETRO IBSC available for a period of ~3 months, you can get a free temporary office location in the center of Tokyo (Akasaka, Roppongi) a person in charge with your company setup at JETRO is guiding you and assisting you with all questions you might have during the company establishment a weekly schedule with consultants in various fields provide you professional support human ressource, labour company establishment, legals ICT market IBSC meeting rooms and the hall are perfect place to hold business meetings and also presentations and seminars snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 24

JETRO's services Local branch of JETRO in Japan after your final decision for the location of your future business, the local branch of JETRO will also assist you in our case the JETRO Chiba branch in Makuhari, Chiba: coordinated the establishment of our company with JETRO's Headquarters and the Prefecture of Chiba The Chiba Investment Support Center (CISC) from Chiba Prefecture further supported us for relocation, office rent subsidies and much more snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 25

Q&A snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 26

Contact Thomas Schläpfer CEO snowflake Co., Ltd. Chiba-shi, Mihama-ku, Nakase 2-6 WBG Marive East 21F, B2132 〒 261−7121 TEL: +81 (0)43 239 9735 FAX: +81 (0)43 239 9736 MAIL: thomas@snowflake.asia WEB: www.snowflake.asia Follow us @ Twitter http://twitter.com/snowflakeJapan snowflake | JETRO BIZMATCH @ CEATEC 2009 Page 27

snowflake @ JETRO BIZMATCH 2009

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