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Online Strategy for Medical Professionals
Online Strategy for Medical Professionals
Online Strategy for Medical Professionals
Online Strategy for Medical Professionals
Online Strategy for Medical Professionals
Online Strategy for Medical Professionals
Online Strategy for Medical Professionals
Online Strategy for Medical Professionals
Online Strategy for Medical Professionals
Online Strategy for Medical Professionals
Online Strategy for Medical Professionals
Online Strategy for Medical Professionals
Online Strategy for Medical Professionals
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Online Strategy for Medical Professionals

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OSOK Precision Marketing specializes in building the strongest possible bond between practices and their patients. …

OSOK Precision Marketing specializes in building the strongest possible bond between practices and their patients.

Our proven tactics and solutions have helped many local businesses grow the lifetime value of customers; thus growing the bottom line, and building vast amounts of loyalty.

We do this by using the tools that patients cannot do without.

We'd be happy to sit down and demonstrate these abilities.

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  • 1. Intelligent Online Marketing Local Digital Advertising for Medical Organizations Presented by: OSOK Precision Marketing
  • 2. • Practices are not using online effectively – – – – – – – Often a Stale Online Message Digital User Interaction is Low Poor Local Search Visibility Sporadic Lead Generation Expensive Cadillac Marketing Programs Improper Scaling for Practice Model Old Methods Lost in the Noise The root cause for these problems rests with the tools chosen for the task at hand.
  • 3. • Use online effectively: 1) Build a Local Customer Following Online 2) Create “Pre-Visit Digital Personal Relationships” 3) Be Found when Local “Buyers” Search 1) Before the need 2) During the need 4) 5) 6) 7) Leverage Positive Reviews Unify the Marketing Message Across Platforms Steer Campaigns “By the Numbers” Deploy Results-Only Strategy
  • 4. • The Right Message for the Right Patient – Unique to Practice / Model • Use existing patient roster as a profiling tool – Age / Occupation / Interests – Record Key Indicators – Discover Like-Audiences Online – Commonalities • Patients want; – A medical professional who cares – To trust you are doing for “them,” and not “you.” – Triggers • Immediate Need • Preparation • Responsibility
  • 5. • Every practice should have a useful site – – – – About & Philosophy Services / Specialty Map & Directions Contact Form • Appointment Request Form – Patient Testimonials – Mobile Version – Blog or Original Articles
  • 6. Features • • • • • • • • • • • • • • Built-in FAQ Staff Features Contact Form Built in SEO Plugin Clear Services Listing Patient Forms Engine Auto Slideshow Posts Shortcode Navigation News & Events Calendar Appointment CSV output Full Color Customization Full Image Customization Google Maps Integration Social Media Connections Benefits • • • No need to build web site from scratch All site requirements vetted & included Common Platform – • • • • • • • • Install Theme , Populate & GO Intelligent home page layout Turn-key offer to medical offices. Solves medical industry-specific web site aesthetic & functional shortfalls Appointment engine builds database. Reduces staff telephone time Increases patient feedback Uncovers hidden needs Uniquely Scalable
  • 7. • Some Segments to Target – Patients gravitate towards trust & experience • Be unique, and active in discussions; • Compete through local trigger keywords – Those seeking services upon receiving benefits • Stay top of mind, and have presence in similar markets – Dissatisfied patients seeking replacement • Compete for Trigger Keywords – Referrals • Enable easy referrals and testimony review
  • 8. • Social Media – Facebook Offers the Relationship Opportunity • Near Real Time Interaction • Significant Local Reach Ability – Requires the Most Attention • • • • Weekly / Daily Updates Relatable and Meaningful Offers Some questions require expert advice Promotional Support – Content Suggestions • Checkup Reminders • Health Facts • Featured Staff
  • 9. • Google Places – Offers the Greatest Local Search Opportunity • Site visitors locate your business profile, which is matched based on their search text and location • Significant for Local Reach – Local buyers actively seeking services – Requires • Write Up & Base Content • Three Video Testimonials • Feedback from Customers
  • 10. • Paid Search Engine Optimization – Target the keywords used by local consumers; • Searching for a new practice • Looking for pain relief or cosmetics • Regular care reminders – Campaign Goals • • • • Run for one to three months+ Local position page 1, upper page placement Support Facebook and website Place visitors into funnel to receive consultation or related info/products.
  • 11. • Strategy Summary – Personal Branding & Relationships – Marketing Vehicles & Requirements – Factors for Differentiating Your Business You can personally deploy this strategy in less than 4 weeks… however; • Can deploy in as little as 14 days • Online marketing focus in your industry • Proven methods & tactics OSOK Precision Marketing only needs one quick meeting or phone call to get started.
  • 12. CORE PRODUCTS • OSOK Precision Marketing will deploy and steward your marketing campaign with tangible results as the primary goal. Our competitive rates are sure to please the bottom line. Base hourly rate is $125 per hour. $1,650 • B. Facebook Fan Page – Page Setup – 6 Week Content Guide $399 • C. Google Places – Account Setup – Profile Optimization $249 • D. Search Engine Optimization (3 Keywords) – Priced per Keyword per Month Addl – Page One Position for multi-weeks $CALL • Turn Key Solutions A. Medical Website – Full Configuration – 2 week deployment E. Triple Play Bundle – Receive all core products B,C,D $997 Monthly Management (Optional) Paid Advertisement Management 20% Ad Budget Website Support Phone/Email Tech Support Copywriting Review Stewardship $147 $249 $Project $197
  • 13. • A Premier Marketing Partner – – – – – – Ash-Shaheed Snow-Bey OSOK Precision Marketing 1108 Lower Ferry Rd, Ewing, NJ (609) 200-6765 contact@osokpm.com www.osokpm.com

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