Telling the Story: Planning Online Coverage

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Find the sweet spot balancing the angle and format of a story. Learn to use your dynamic site to respond to changing news as you post it — from routine stories to the major events.

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Telling the Story: Planning Online Coverage

  1. 1. School Newspapers Online www.snosites.com TELLING STORYthe Planning online coverage
  2. 2. TELLING THE STORY You want to tell a story.
  3. 3. TELLING THE STORY Find an angle.
  4. 4. TELLING THE STORY •Consider the all the story opportunities. •One story has multiple angles. Find an angle.
  5. 5. TELLING THE STORY •Consider the all the story opportunities. •One story has multiple angles. Find an angle. •There’s always the news angle. •who •what •where •when •why •how
  6. 6. TELLING THE STORY •Consider the human interest angle •Consider the review angle •Consider the opinion angle •Consider other angles… Find an angle.
  7. 7. TELLING THE STORY Think about format.
  8. 8. TELLING THE STORY •View each story as a unique opportunity. •Not all stories work best as 
 multi-paragraph, inverted pyramid stories. Think about format.
  9. 9. TELLING THE STORY •A slideshow lets the photos and captions tell the tale. •A video can tell the story — if you take your camera work beyond showing clips of (or the whole) the event. Think about format.
  10. 10. TELLING THE STORY •ThingLink creates images that have live links to more content, including videos, so you can really explain an image. •Prezi takes viewers on a journey through the information. Think about format.
  11. 11. TELLING THE STORY •Infogr.am provides a way for you to create interactive infographics to help numbers and statistics clearer to readers. •Writing a listicle makes a list out of an article making it easier to read and more fun to click on. “Summer Blockbusters" is just not as interesting as "7 Movies Not to Miss this Summer” Think about format.
  12. 12. TELLING THE STORY FormatAngle + = Story
  13. 13. TELLING THE STORY Use both story pages and home page to tell a story.
  14. 14. TELLING THE STORY Redesign the whole site for special events.
  15. 15. TELLING THE STORY Redesign the site for special events.
  16. 16. TELLING THE STORY Redesign the site for special events. •Sports-only live Twitter feed •No carousel, just top story •Note to readers •Fall sports category widget
  17. 17. TELLING THE STORY Redesign the site for special events.
  18. 18. TELLING THE STORY Redesign the site for special events.
  19. 19. TELLING THE STORY Redesign the site for special events. •Non-graduation content relocated •Graduation widget added •Countdown timer
  20. 20. TELLING THE STORY Redesign the site for special events. •New stories added on day of event •Updates and live coverage
  21. 21. TELLING THE STORY Be ready for a story
 at any time.
  22. 22. TELLING THE STORY •Be ready to cover breaking news. •Think about how you’ll do this before the news breaks. •In the moment there may not be adequate time to think. •Kirkwood •Shaker Heights Cover breaking news.
  23. 23. TELLING THE STORY Prepare and manage
 your team.
  24. 24. TELLING THE STORY Confer in advance. 1• When story is assigned, discuss with the writer the possible coverage elements, especially photos. • Does the writer need to take candid photos or mug shots? Video? Audio? • Work through a checklist. Make sure photo editor is in the loop.
  25. 25. TELLING THE STORY Distribute the work. 2• Writer should be able to provide: • Story in draft mode • Hyperlinks to background or source material. • A suggested pull quote • At least one related link from the news website • Writer can suggest a possible poll for engagement. • Encourage writers to participate in social media promotion of their stories.
  26. 26. TELLING THE STORY Web editors aren’t clerks 3• Web editors are presentation managers who understand how a story can be told online. • Adding story page elements is not a last-minute task left up to a Web editor. • They must make the big-picture decisions about placement and publishing schedule, so they rely on reporters to have done the content work.
  27. 27. MORE THAN A STORY Give readers context. R E M E M B E R
  28. 28. MORE THAN A STORY Give readers context. R E M E M B E R Take advantage of unique aspects of the Web.
  29. 29. MORE THAN A STORY Give readers context. Take advantage of unique aspects of the Web. R E M E M B E R Make the story look nice.
  30. 30. QUESTIONS?Go ahead. Ask! This presentation is available for you to use: http://www.slideshare.net/snosites School Newspapers Online www.snosites.com

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