Guide to blog content final

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Gudie for A2 Advanced Production Research & Planning

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Guide to blog content final

  1. 1. HARROW COLLEGE A2 Guide to Blog Content: Research/Planning/Construction Advanced Portfolio in Media Production: Album Promotion Package snorton-taylor 1/1/2013 Guide to Blog content for A2 production
  2. 2. 2 MARKING CRITERIA FOR RESEARCH & PLANNING Planning and research evidence will be complete and detailed. There is excellent research into similar products and a potential target audience. There is excellent work on shotlists, layouts, drafting, scripting or storyboarding. There is excellent organisation of actors, locations, costumes or props. Time management is excellent. There is excellent skill in the use of digital technology or ICT in the presentation. There are excellent communication skills. There is an excellent level of care in the presentation of the research and planning. MARKING CRITERIA FOR EVALUATION There is excellent skill in the use of digital technology or ICT in the evaluation. There is excellent understanding of the forms and conventions used in the productions. There is excellent understanding of the role and use of new media in various stages of the production. There is excellent understanding of the combination of main product and ancillary texts. There is excellent understanding of the significance of audience feedback. There is excellent skill in choice of form in which to present the evaluation. There is excellent ability to communicate.
  3. 3. 3 Label Clouds Names of group members must be clearly written on all the blog posts which they have contributed to! Music Video Research Audience Research Music Video Pre-Production Music Video Construction Music Video Post-Production Print Production Research Print Production Pre-Production Print Production Construction Audience Feedback Evaluation: Q1 (Q2, Q3, Q4)
  4. 4. 4 Music Video Research Research must be relevant and focused. It’s purpose should be to inform and inspire the production and demonstrate your understanding of the production brief. TASK 1 Initial Research What is a music video for? Its purpose, its role/importance in contemporary society Goodwin’s conventions of music videos Genres of music videos - performance, narrative, concept (Frith’s 3 typologies)
  5. 5. 5 TASK 2 (deadline – 7th Oct) Music Video Research Each group member will need to analyse 3 – 5 music videos (5 would be ‘excellent’ – see marking criteria). All your analysis MUST be illustrated – using screenprints etc to highlight particular shots, mise en scene etc, and can be presented in a format of your choice ie powerpoint, video, illustrated essay, prezi etc It is ESSENTAIL that you apply the theories we have looked in class (see handout). This will be used later for Question 1 of the EVALUATION 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  6. 6. 6 TASK 3 (deadline – 7th Oct) Artist/Genre Research For this you must research the branding and the marketing campaigns of artists who already fit into your chosen genre, & band/artist that you have chosen. For this you should look at promotional photos, websites and, of course, album covers etc ESSENTAIL for Question 2 of the EVALUATION: How effective is the combination of your main product and ancillary texts? Here you are demonstrating your understanding of synergy and how artists are marketed to audiences through the use of: Mise en scene etc Use of camera, composition etc Representation of artist/group Branding of artist/group Themes explores Use of typography/font style for artists/groups name Record Label Research You must research an appropriate record label for your chosen artist and demonstrate your understanding of the difference between ‘major’ labels and ‘independents’, and the type of music videos that each produce
  7. 7. 7 Audience Research TASK 1 (deadline – 14th Oct) Primary Audience Research: You must complete some in depth audience research on your target audience for your new album, including in depth audience feedback throughout the production process ESSENTAIL for Question 3 of your EVALUATION: What have you learnt from your audience feedback? To conduct your audience research make sure you make use of digital technologies, ie Facebook and other internet social networking sites etc Here your must demonstrate an understanding of your potential audience for your video and print products Create an ‘audience profile’ of your potential audience ie who are they? Could have ‘Collage’ style image or photos to represent chosen target audience TASK 2 (deadline – 14th Oct) Secondary Audience Research Can you find articles etc on fan cultures, research that has already been compiled to help you understand your audience. Use ideas from our session on Fan Cultures & the case studies I gave you – use your own case studies!! It is essential, within media studies, to explore the relationship between the audience and the media they consume (see work of Matthew Hills).
  8. 8. 8 Music Video Pre-Production DEADLINE – Oct 28th Your choice of track/artist, and why? Brainstorms of early ideas for track Track timeline Analysis of song lyrics Initial planning ideas Moodboard Treatment Research on Video Theme Script Shooting Schedule Structure of your music video – a timeline Photos of possible/actual locations Screen test shots of possible actors Artist styling/costume planninjg photos of props/costume (props list) Storyboards/shotlist Minutes of Meetings Risk assessment/H & S evidence Ongoing behind the scenes photos/video clips. Will your video use, develop or challenge conventions? Alterations along the way Pitch – Powerpoint presentation to class - (22th Oct)
  9. 9. 9 Music Video Construction (Deadline – 18th Nov) Construction photos/video dairy – end of every construction day (how did it go? etc) Original footage in its raw state Technologies you are using Evaluations along the way – technical/other difficulties or obstacles Evidence of lecturer/peer/audience feedback Music Video Post-Production (Deadline – 6th Dec) Print screens of editing process, use of effects etc Rough cuts Evaluations along the way – technical difficulties & decision making Evidence of lecturer/peer/audience feedback
  10. 10. 10 Digipak & Magazine Advert Deadline for all 19th Dec Print Production Research What is a digipak Research of existing digipaks & magazine adverts Print Production Planning Thumbnails and drafting Moodboard Print Production Construction Print screens etc of construction development Evaluations along the way – technical difficulties & decision making Evidence of lecturer/peer/audience feedback
  11. 11. 11 Your two last blogs will be: Audience Feedback This is essential (see see question 3 of your evaluation) and can be completed in a variety of ways! Evaluation Group or Individual or Both!! (details of this will be in a separate booklet/guide)
  12. 12. 12 Final Evaluation In the evaluation the following questions must be answered: 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? 2. How effective is the combination of your main product and ancillary texts? 3. What have you learnt from your audience feedback? 4. How did you use media technologies in the construction and research, planning and evaluation stages?
  13. 13. 13 GLOSSARY
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