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Snooth DTCS Slides

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Transcript

  • 1. ‘ Always on’ Philip James, CEO, Snooth
  • 2. Snooth
    • 500,000 monthly users
    • 100,000 accounts
    • Community / shopping
    • 10,000 stores
    • 2 million reviews
  • 3. ‘ Always On’ Economy
    • Your customers are already talking about you
    • You cannot control the conversation
    • ‘New’ media
    • Digital landscape
    • Establish permission
  • 4. Your Customers are Talking
    • Free brand marketing
    • Nurture your evangelizers
    • Address your troublemakers
    • Vocal minority (1%:10%:89%)
    Online conversations are permanent
  • 5. You are the “publisher”
    • You cannot control the conversation
    • Control the message
    • Bottle shots, notes, food pairings
    • Do not take down old content
    Make it easy for your fans to promote you
  • 6. ‘ New’ Media ain’t that New
    • ‘ Water cooler’ talk
    • Social validation
    • Belonging to a tribe
    • Average age of Snooth user = 45
    Social standing and acceptance = drivers
  • 7. Digital landscape
    • Facebook = group pages, fan clubs
    • Yelp = restaurant and winery reviews
    • Snooth = wine reviews, winery profiles
    • Twitter = “water cooler” talk
    • mySpace = band profiles
    Where are your users now?
  • 8. Establish Permission
    • Allow users to ‘self select’
    • Respect their channel preferences
    • Migrate users up the value chain
    Accept the learning curve
  • 9. Summary
    • Join the conversation
    • Gain users trust, don’t abuse it
    • Give users the tools to promote you
    • Let your content be free
  • 10.
    • Philip James
    • Snooth
    • [email_address]
    • 646 723 4328