Social Software at work

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Slides that I prepared for a talk to a UNC class COMP 380 (Computers and Society)

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Social Software at work

  1. 1. Social Software at work Dave Johnson Monday, March 16, 2009
  2. 2. About me... Monday, March 16, 2009
  3. 3. About me... • Triangle native Monday, March 16, 2009
  4. 4. About me... • Triangle native • Started career in GIS and then dev tools Monday, March 16, 2009
  5. 5. About me... • Triangle native • Started career in GIS and then dev tools • Created Roller in spare time Monday, March 16, 2009
  6. 6. About me... • Triangle native • Started career in GIS and then dev tools • Created Roller in spare time • Worked at Sun, took Roller to Apache Monday, March 16, 2009
  7. 7. About me... • Triangle native • Started career in GIS and then dev tools • Created Roller in spare time • Worked at Sun, took Roller to Apache • Architect for ill-fated Sun SocialSite Monday, March 16, 2009
  8. 8. About me... • Triangle native • Started career in GIS and then dev tools • Created Roller in spare time • Worked at Sun, took Roller to Apache • Architect for ill-fated Sun SocialSite • What’s next... Monday, March 16, 2009
  9. 9. Monday, March 16, 2009
  10. 10. Monday, March 16, 2009
  11. 11. Agenda Monday, March 16, 2009
  12. 12. Agenda • Social Software? Monday, March 16, 2009
  13. 13. Agenda • Social Software? • Blogs and wikis at work Monday, March 16, 2009
  14. 14. Agenda • Social Software? • Blogs and wikis at work • Social Networking at work Monday, March 16, 2009
  15. 15. Agenda • Social Software? • Blogs and wikis at work • Social Networking at work • How I use Social Software Monday, March 16, 2009
  16. 16. Agenda • Social Software? • Blogs and wikis at work • Social Networking at work • How I use Social Software • Emerging Standards (if we have time) Monday, March 16, 2009
  17. 17. Agenda • Social Software? • Blogs and wikis at work • Social Networking at work • How I use Social Software • Emerging Standards (if we have time) • Q &A Monday, March 16, 2009
  18. 18. Social Software? my admittedly biased view Monday, March 16, 2009
  19. 19. The web is bloggy Monday, March 16, 2009
  20. 20. The web is bloggy Monday, March 16, 2009
  21. 21. The web is bloggy Monday, March 16, 2009
  22. 22. The web is bloggy Monday, March 16, 2009
  23. 23. The web is bloggy Monday, March 16, 2009
  24. 24. The web is bloggy Monday, March 16, 2009
  25. 25. The web is bloggy Monday, March 16, 2009
  26. 26. Rise of the social web 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009
  27. 27. Rise of the social web 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009
  28. 28. Rise of the social web Blogs Wikis 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009
  29. 29. Rise of the social web blogger.com Wordpress JSPWiki LiveJournal Blogs Wikis 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009
  30. 30. Rise of the social web blogger.com Wordpress JSPWiki LiveJournal AtomPub Blogs RSS 1.0 RSS 0.9 RSS 2.0 Wikis 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009
  31. 31. Rise of the social web Facebook Friendster MySpace blogger.com Wordpress JSPWiki LiveJournal AtomPub Blogs RSS 1.0 RSS 0.9 RSS 2.0 Wikis 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009
  32. 32. Rise of the social web Facebook Friendster MySpace blogger.com twitter Flickr dopplr Wordpress JSPWiki LiveJournal del.icio.us AtomPub Blogs RSS 1.0 RSS 0.9 RSS 2.0 Wikis 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009
  33. 33. Rise of the social web Facebook Friendster MySpace blogger.com twitter Flickr dopplr Wordpress JSPWiki LiveJournal del.icio.us AtomPub Blogs RSS 1.0 RSS 0.9 RSS 2.0 Wikis 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009
  34. 34. Rise of the social web Any Facebook Friendster MySpace site! blogger.com twitter Flickr dopplr Wordpress JSPWiki LiveJournal del.icio.us AtomPub Blogs RSS 1.0 RSS 0.9 RSS 2.0 Wikis 1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 Monday, March 16, 2009
  35. 35. Blogs and wikis at work Monday, March 16, 2009
  36. 36. Blogs & wikis at work Blogs & wikis inside Monday, March 16, 2009
  37. 37. Blogs & wikis at work via IT department replace or augment existing content and knowledge management systems Monday, March 16, 2009
  38. 38. Blogs & wikis at work via grass-roots efforts they’re so easy to install and use that they grow like weeds Monday, March 16, 2009
  39. 39. Internal blog use cases • • Individual journal CxO fireside-chat • • Group journal Departmental newsletters • • Status reports Promoting internal efforts • • Manager pass-down Publishing reports • • Trip reports Publishing test results • Lab notebook Monday, March 16, 2009
  40. 40. Internal wiki use cases • • Collaborate on docs Project home pages • • Proposals FAQs • • Specifications How-to guides • • Detailed designs Content management • Requirements Monday, March 16, 2009
  41. 41. Blogs & wikis outside Monday, March 16, 2009
  42. 42. Blogs & wikis outside markets are conversions again. join in or be left out Monday, March 16, 2009
  43. 43. Blogs & wikis outside Policies on public discourse trust your employees to share the cool things they are working on Monday, March 16, 2009
  44. 44. Monday, March 16, 2009
  45. 45. Monday, March 16, 2009
  46. 46. Blogs & wikis outside Benefits to companies humanize the corporation, join the conversations and share the cool things that your company is working on Monday, March 16, 2009
  47. 47. Corporate approaches to external blogging Monday, March 16, 2009
  48. 48. Corporate approaches to blogging Encourage it Monday, March 16, 2009
  49. 49. Corporate approaches to blogging Help only VIPs do it Monday, March 16, 2009
  50. 50. Corporate approaches to blogging Help everybody do it: employee blogging Monday, March 16, 2009
  51. 51. Monday, March 16, 2009
  52. 52. Social networking still emerging at work Monday, March 16, 2009
  53. 53. What does Social Networking service provide • Profiles • Relationships • Activities • Shared applications • Photo & video sharing • Games, etc. Monday, March 16, 2009
  54. 54. Use cases for internal social networking • Enhanced corporate directory • With Profile pages and Activities • Finding experts • Group and team building Monday, March 16, 2009
  55. 55. Approaches to internal social networking Monday, March 16, 2009
  56. 56. Approaches to internal social networks Build it yourself add profiles, fiends and activities to your existing corporate directory Monday, March 16, 2009
  57. 57. Approaches to external social networks Buy into a Social Software suite Blogs, Wikis, Social Networking and more in one integrated package from one vendor Monday, March 16, 2009
  58. 58. Monday, March 16, 2009
  59. 59. Monday, March 16, 2009
  60. 60. Monday, March 16, 2009
  61. 61. Monday, March 16, 2009
  62. 62. Use cases for external social networking • Joining the conversion, engaging customers • Make web sites more “sticky” and interesting • Deep personalization based on • Detailed profile information • Groups and relationships Monday, March 16, 2009
  63. 63. External approaches to social networking Monday, March 16, 2009
  64. 64. Approaches to external social networks Hook into existing SNS sites develop applications that use the API such as Facebook, OpenSocial, Twitter, etc. Monday, March 16, 2009
  65. 65. Approaches to external social networks Bring existing SNS to your site Monday, March 16, 2009
  66. 66. Monday, March 16, 2009
  67. 67. Approaches to external social networks Build your own SNS site Monday, March 16, 2009
  68. 68. Approaches to external social networks Your Web Application SocialSite Server SocialSite Admin Console Your application's REST API OpenSocial /SocialSite REST API Persistent Social Graph SocialSite Proxy SocialSite Profile Face Widget Widget SocialSite Gadgetizer OpenSocial /SocialSite SocialSite JSON-RPC API Friends Gadget #1 Gadget #1 Widget Social-enable your existing sites with Project SocialSite Monday, March 16, 2009
  69. 69. How I use social software at work Monday, March 16, 2009
  70. 70. How I use social software at work Twitter to chat with the world, colleagues and friends Monday, March 16, 2009
  71. 71. How I use social software at work Personal blog for technology explorations and promoting things Monday, March 16, 2009
  72. 72. How I use social software at work Group blog for product announcements and news Monday, March 16, 2009
  73. 73. How I use social software at work Wiki for feature proposals, designs and ad-hoc docs Monday, March 16, 2009
  74. 74. How I use social software at work Email for project management Official record of all: - Project related discussions - Changes to issue tracking system - Changes to source code - Changes to wiki Monday, March 16, 2009
  75. 75. How I use social software at work LinkedIn for business connections Monday, March 16, 2009
  76. 76. How I use social software at work Facebook for friends only Monday, March 16, 2009
  77. 77. How I use social software at work Instant messaging for closest co-workers and friends Monday, March 16, 2009
  78. 78. Emerging Social Software standards Monday, March 16, 2009
  79. 79. Emerging social software standards OpenID so you don’t have to remember so many passwords Monday, March 16, 2009
  80. 80. Emerging social software standards OAuth so sites can access your data on other sites Monday, March 16, 2009
  81. 81. Emerging social software standards OpenSocial standard way to develop applications for SNS sites Monday, March 16, 2009
  82. 82. Emerging social software standards FOAF + SSL Make the web into your social network Monday, March 16, 2009
  83. 83. Summary Monday, March 16, 2009
  84. 84. Summary • Blogs, wikis and feeds are widely used Monday, March 16, 2009
  85. 85. Summary • Blogs, wikis and feeds are widely used • Social networking is emerging Monday, March 16, 2009
  86. 86. Summary • Blogs, wikis and feeds are widely used • Social networking is emerging • Expect all this to change fast Monday, March 16, 2009
  87. 87. Summary • Blogs, wikis and feeds are widely used • Social networking is emerging • Expect all this to change fast • You can be that change Monday, March 16, 2009

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