Social Software at work
Dave Johnson
Monday, March 16, 2009
About me...
Monday, March 16, 2009
About me...
• Triangle native
Monday, March 16, 2009
About me...
• Triangle native
• Started career in GIS and then dev tools
Monday, March 16, 2009
About me...
• Triangle native
• Started career in GIS and then dev tools
• Created Roller in spare time
Monday, March 16, 2009
About me...
• Triangle native
• Started career in GIS and then dev tools
• Created Roller in spare time
• Worked at Sun, took Roller to Apache
Monday, March 16, 2009
About me...
• Triangle native
• Started career in GIS and then dev tools
• Created Roller in spare time
• Worked at Sun, took Roller to Apache
• Architect for ill-fated Sun SocialSite
Monday, March 16, 2009
About me...
• Triangle native
• Started career in GIS and then dev tools
• Created Roller in spare time
• Worked at Sun, took Roller to Apache
• Architect for ill-fated Sun SocialSite
• What’s next...
Monday, March 16, 2009
Monday, March 16, 2009
Monday, March 16, 2009
Agenda
Monday, March 16, 2009
Agenda
• Social Software?
Monday, March 16, 2009
Agenda
• Social Software?
• Blogs and wikis at work
Monday, March 16, 2009
Agenda
• Social Software?
• Blogs and wikis at work
• Social Networking at work
Monday, March 16, 2009
Agenda
• Social Software?
• Blogs and wikis at work
• Social Networking at work
• How I use Social Software
Monday, March 16, 2009
Agenda
• Social Software?
• Blogs and wikis at work
• Social Networking at work
• How I use Social Software
• Emerging Standards (if we have time)
Monday, March 16, 2009
Agenda
• Social Software?
• Blogs and wikis at work
• Social Networking at work
• How I use Social Software
• Emerging Standards (if we have time)
• Q &A
Monday, March 16, 2009
Social Software?
my admittedly biased view
Monday, March 16, 2009
The web is bloggy
Monday, March 16, 2009
The web is bloggy
Monday, March 16, 2009
The web is bloggy
Monday, March 16, 2009
The web is bloggy
Monday, March 16, 2009
The web is bloggy
Monday, March 16, 2009
The web is bloggy
Monday, March 16, 2009
The web is bloggy
Monday, March 16, 2009
Rise of the social web
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009
Rise of the social web
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009
Rise of the social web
Blogs
Wikis
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009
Rise of the social web
blogger.com
Wordpress
JSPWiki
LiveJournal
Blogs
Wikis
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009
Rise of the social web
blogger.com
Wordpress
JSPWiki
LiveJournal
AtomPub
Blogs RSS 1.0
RSS 0.9 RSS 2.0
Wikis
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009
Rise of the social web
Facebook
Friendster MySpace
blogger.com
Wordpress
JSPWiki
LiveJournal
AtomPub
Blogs RSS 1.0
RSS 0.9 RSS 2.0
Wikis
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009
Rise of the social web
Facebook
Friendster MySpace
blogger.com
twitter
Flickr dopplr
Wordpress
JSPWiki
LiveJournal
del.icio.us
AtomPub
Blogs RSS 1.0
RSS 0.9 RSS 2.0
Wikis
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009
Rise of the social web
Facebook
Friendster MySpace
blogger.com
twitter
Flickr dopplr
Wordpress
JSPWiki
LiveJournal
del.icio.us
AtomPub
Blogs RSS 1.0
RSS 0.9 RSS 2.0
Wikis
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009
Rise of the social web
Any
Facebook
Friendster MySpace
site!
blogger.com
twitter
Flickr dopplr
Wordpress
JSPWiki
LiveJournal
del.icio.us
AtomPub
Blogs RSS 1.0
RSS 0.9 RSS 2.0
Wikis
1995 1997 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Monday, March 16, 2009
Blogs and wikis at work
Monday, March 16, 2009
Blogs & wikis at work
Blogs & wikis inside
Monday, March 16, 2009
Blogs & wikis at work
via IT department
replace or augment existing content and knowledge management systems
Monday, March 16, 2009
Blogs & wikis at work
via grass-roots efforts
they’re so easy to install and use that they grow like weeds
Monday, March 16, 2009
Internal blog use cases
• •
Individual journal CxO fireside-chat
• •
Group journal Departmental newsletters
• •
Status reports Promoting internal efforts
• •
Manager pass-down Publishing reports
• •
Trip reports Publishing test results
• Lab notebook
Monday, March 16, 2009
Internal wiki use cases
• •
Collaborate on docs Project home pages
• •
Proposals FAQs
• •
Specifications How-to guides
• •
Detailed designs Content management
• Requirements
Monday, March 16, 2009
Blogs & wikis outside
Monday, March 16, 2009
Blogs & wikis outside
markets are conversions again. join in or be left out
Monday, March 16, 2009
Blogs & wikis outside
Policies on
public discourse
trust your employees to share the cool things they are working on
Monday, March 16, 2009
Monday, March 16, 2009
Monday, March 16, 2009
Blogs & wikis outside
Benefits to companies
humanize the corporation, join the conversations and
share the cool things that your company is working on
Monday, March 16, 2009
Corporate approaches
to external blogging
Monday, March 16, 2009
Corporate approaches to blogging
Encourage it
Monday, March 16, 2009
Corporate approaches to blogging
Help only VIPs do it
Monday, March 16, 2009
Corporate approaches to blogging
Help everybody do it:
employee blogging
Monday, March 16, 2009
Monday, March 16, 2009
Social networking
still emerging at work
Monday, March 16, 2009
What does Social
Networking service provide
• Profiles
• Relationships
• Activities
• Shared applications
• Photo & video sharing
• Games, etc.
Monday, March 16, 2009
Use cases for internal
social networking
• Enhanced corporate directory
• With Profile pages and Activities
• Finding experts
• Group and team building
Monday, March 16, 2009
Approaches to internal
social networking
Monday, March 16, 2009
Approaches to internal social networks
Build it yourself
add profiles, fiends and activities
to your existing corporate directory
Monday, March 16, 2009
Approaches to external social networks
Buy into a
Social Software suite
Blogs, Wikis, Social Networking and more in
one integrated package from one vendor
Monday, March 16, 2009
Monday, March 16, 2009
Monday, March 16, 2009
Monday, March 16, 2009
Monday, March 16, 2009
Use cases for external
social networking
• Joining the conversion, engaging customers
• Make web sites more “sticky” and interesting
• Deep personalization based on
• Detailed profile information
• Groups and relationships
Monday, March 16, 2009
External approaches to
social networking
Monday, March 16, 2009
Approaches to external social networks
Hook into
existing SNS sites
develop applications that use the API
such as Facebook, OpenSocial, Twitter, etc.
Monday, March 16, 2009
Approaches to external social networks
Bring existing SNS
to your site
Monday, March 16, 2009
Monday, March 16, 2009
Approaches to external social networks
Build your own
SNS site
Monday, March 16, 2009
Approaches to external social networks
Your Web Application SocialSite Server
SocialSite Admin
Console
Your application's
REST API
OpenSocial /SocialSite
REST API
Persistent
Social Graph
SocialSite Proxy
SocialSite Profile
Face
Widget
Widget
SocialSite Gadgetizer
OpenSocial /SocialSite
SocialSite JSON-RPC API
Friends Gadget #1
Gadget #1
Widget
Social-enable your
existing sites with Project SocialSite
Monday, March 16, 2009
How I use social
software at work
Monday, March 16, 2009
How I use social software at work
Twitter to chat
with the world,
colleagues and friends
Monday, March 16, 2009
How I use social software at work
Personal blog for
technology explorations
and promoting things
Monday, March 16, 2009
How I use social software at work
Group blog for
product announcements
and news
Monday, March 16, 2009
How I use social software at work
Wiki for feature
proposals, designs
and ad-hoc docs
Monday, March 16, 2009
How I use social software at work
Email for
project management
Official record of all:
- Project related discussions
- Changes to issue tracking system
- Changes to source code
- Changes to wiki
Monday, March 16, 2009
How I use social software at work
LinkedIn for
business connections
Monday, March 16, 2009
How I use social software at work
Facebook for
friends only
Monday, March 16, 2009
How I use social software at work
Instant messaging
for closest co-workers
and friends
Monday, March 16, 2009
Emerging Social
Software standards
Monday, March 16, 2009
Emerging social software standards
OpenID
so you don’t have to remember so many passwords
Monday, March 16, 2009
Emerging social software standards
OAuth
so sites can access your data on other sites
Monday, March 16, 2009
Emerging social software standards
OpenSocial
standard way to develop applications for SNS sites
Monday, March 16, 2009
Emerging social software standards
FOAF + SSL
Make the web into your social network
Monday, March 16, 2009
Summary
Monday, March 16, 2009
Summary
• Blogs, wikis and feeds are widely used
Monday, March 16, 2009
Summary
• Blogs, wikis and feeds are widely used
• Social networking is emerging
Monday, March 16, 2009
Summary
• Blogs, wikis and feeds are widely used
• Social networking is emerging
• Expect all this to change fast
Monday, March 16, 2009
Summary
• Blogs, wikis and feeds are widely used
• Social networking is emerging
• Expect all this to change fast
• You can be that change
Monday, March 16, 2009
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