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Great Examples Bad Marketing
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Great Examples Bad Marketing

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This presentation aggregates some examples of poorly executed online marketing

This presentation aggregates some examples of poorly executed online marketing

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Great Examples Bad Marketing Great Examples Bad Marketing Presentation Transcript

  • They Didn’t Get It Great Examples of Bad Marketing Prepared by Linda Nawrocki, 4. 14 .08
  • Bad URLs
  • Bed Bath and Bizarre Optiem Overview
    • Why not just use homepage?
    • Use Glamour URL www.bedbathandbeyond.com/email
  • The BBB Landing Page
    • URL didn’t work
  • Bad Email Marketing
  • Format Dumbnamics
    • Didn’t validate email address
    • Don’t have my name or any other information
  • Things Forgotten
    • Didn’t validate email address
    • Don’t have my name or any other information
    • Still gave me a $5 coupon
  • Test your HTML in Hotmail
    • HTML for tables isn’t correct in Hotmail or Outlook 2007
    • Web page layout is fine
    Webpage Outlook 2007
  • Website Blunders
  • Be Happy I Purchased From You
    • Finished purchase, then screen prompted me for survey
    • Was not able to get back to purchase confirmation screen
  • Eco-Friendly – Not Firefox Friendly
    • Had seen their DSL (don’t stand in line) program while standing in line
    • Order Online feature would not work in Firefox
  • Search Giant NOT #1
    • Use keyword rich text in your title tag
    • Follow the advice you give others
    • Google is #9 in Google and Yahoo!
    • #15 in Live & #33 in Ask
  • Starbucks Rewards
    • Registered my Card
    • Provided My Information
    • Website didn’t work and I had to re-enter info
  • Out of Date Ads
  • Viewed on June 30
    • A day late and an impression short
    • Pick a vendor who will traffic propery
  • Online Display Advertising
  • Is this the same thing?
    • Product Name not the same as landing page offerings
    • AT&T U-verse was not available
    • Hard to determine it was Dish Network
  • Wasting Impactful Online Display
    • Benjamin Moore created a visually attractive campaign
    • Targeted at good audience on DominoMag.com
  • Wasting Impactful Online Display
    • Make sure your logo is completely viewable
    • Make sure your message can be seen