They Didn’t Get It Great Examples of Bad Marketing Prepared by Linda Nawrocki, 4. 14 .08

Bad URLs

Bed Bath and Bizarre Optiem Overview Why not just use homepage? Use Glamour URL www.bedbathandbeyond.com/email

Why not just use homepage?

Use Glamour URL www.bedbathandbeyond.com/email

The BBB Landing Page URL didn’t work

URL didn’t work

Bad Email Marketing

Format Dumbnamics Didn’t validate email address Don’t have my name or any other information

Didn’t validate email address

Don’t have my name or any other information

Things Forgotten Didn’t validate email address Don’t have my name or any other information Still gave me a $5 coupon

Didn’t validate email address

Don’t have my name or any other information

Still gave me a $5 coupon

Test your HTML in Hotmail HTML for tables isn’t correct in Hotmail or Outlook 2007 Web page layout is fine Webpage Outlook 2007

HTML for tables isn’t correct in Hotmail or Outlook 2007

Web page layout is fine

Website Blunders

Be Happy I Purchased From You Finished purchase, then screen prompted me for survey Was not able to get back to purchase confirmation screen

Finished purchase, then screen prompted me for survey

Was not able to get back to purchase confirmation screen

Eco-Friendly – Not Firefox Friendly Had seen their DSL (don’t stand in line) program while standing in line Order Online feature would not work in Firefox

Had seen their DSL (don’t stand in line) program while standing in line

Order Online feature would not work in Firefox

Search Giant NOT #1 Use keyword rich text in your title tag Follow the advice you give others Google is #9 in Google and Yahoo! #15 in Live & #33 in Ask

Use keyword rich text in your title tag

Follow the advice you give others

Google is #9 in Google and Yahoo!

#15 in Live & #33 in Ask

Starbucks Rewards Registered my Card Provided My Information Website didn’t work and I had to re-enter info

Registered my Card

Provided My Information

Website didn’t work and I had to re-enter info

Out of Date Ads

Viewed on June 30 A day late and an impression short Pick a vendor who will traffic propery

A day late and an impression short

Pick a vendor who will traffic propery

Online Display Advertising

Is this the same thing? Product Name not the same as landing page offerings AT&T U-verse was not available Hard to determine it was Dish Network

Product Name not the same as landing page offerings

AT&T U-verse was not available

Hard to determine it was Dish Network

Wasting Impactful Online Display Benjamin Moore created a visually attractive campaign Targeted at good audience on DominoMag.com

Benjamin Moore created a visually attractive campaign

Targeted at good audience on DominoMag.com

Wasting Impactful Online Display Make sure your logo is completely viewable Make sure your message can be seen

Make sure your logo is completely viewable

Make sure your message can be seen