Building Website with SEO in Mind
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Building Website with SEO in Mind

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This presentation was given for a Web Work Web Wisdom on March 30, 2011 at Tri-C Metro Campus

This presentation was given for a Web Work Web Wisdom on March 30, 2011 at Tri-C Metro Campus

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Building Website with SEO in Mind Building Website with SEO in Mind Presentation Transcript

  • Building A Websitewith SEO in Mind
    Linda Nawrocki
  • Scheduling SEO
  • Determine How You Are Doing
  • Begin with Goal Setting
  • What does the Keyword Research Say
  • In-Page SEO Elements
  • Structure: Site Map
  • Wireframes
  • HTML Proof-of-Concepts (Prototypes)
  • How Valid is Your Code?
  • Development Specification Document
  • Content Capture / Creation
  • Handling Content Changes
    Content Mapping
    301 Redirects – moving old content to a new location
    404 Redirects – indicating content has been completely removed
    Google Webmaster – Crawl Errors
  • Checking Site Links After Launch
  • Thanks
    LinkedIn.com/in/lnawrocki
  • Appendix
  • SEO Toolbar for Firefox
  • https://adwords.google.com/select/KeywordToolExternal