Creative Marketing

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Increasing the sponsors for a video channel

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Creative Marketing

  1. 1. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Positive TV:Attracting Sponsors<br />
  2. 2. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  3. 3. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  4. 4. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  5. 5. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Now, Let’s Change Our Perception of the News…<br />
  6. 6. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  7. 7. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  8. 8. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
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  13. 13. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  14. 14. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  15. 15. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  16. 16. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  17. 17. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  18. 18. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Current Situation and Competitors<br />
  19. 19. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />SWOT ANALYSIS <br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  20. 20. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  21. 21. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  22. 22. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Solutions and Channels<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  23. 23. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Series<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  24. 24. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Series<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  25. 25. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Events (Online)<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  26. 26. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Country Image Reversal<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  27. 27. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  28. 28. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Channels<br />CRM<br />LinkedIn<br />Website & Blog<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  29. 29. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Universities and students<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  30. 30. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Universities and Students<br />Example – University Lipdub project<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  31. 31. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Channels<br /><ul><li>CRM
  32. 32. Linkedin
  33. 33. Website and Blog
  34. 34. Events</li></ul>13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  35. 35. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Phone Application<br />Sponsor<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  36. 36. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Channel Possibilities<br />Lifestyle<br />Spas/retreats<br />Recreational activities<br />News<br />Breaking stories<br />Most popular viewed on the website<br />Food<br />Recipes<br />Deals within the company<br />Family<br />“Entertain your child”<br />Family vacation ideas<br />Eco-friendly options<br />“How to” section<br />Channel<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  37. 37. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Sponsorship Benefits<br />Creates exposure for sponsoring companies<br />Creates a good company image by associating with PTV<br />13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  38. 38. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Time for Creativity<br />
  39. 39. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />PRE-LAUNCH <br />
  40. 40. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  41. 41. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  42. 42. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
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  44. 44. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  45. 45. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />
  46. 46. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Bad news wears us out. <br />Let’s change it!<br />
  47. 47. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />LAUNCHING<br />
  48. 48. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />People keep asking where the good news is, as major media outlets are currently ignoring that they are already there. <br />Our stories tell positive things that occur in normal life, our main characters are human beings, they are the core inspiration.<br />The video shoots different situations in people’s lives: small pieces of happiness when you receive good news. All the nice moments just by simple daily good news.<br />
  49. 49. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br /><ul><li>We start the scene in a metro, guy catching the train.
  50. 50. A group of students checking their names on a board at school.
  51. 51. A father discovering that their baby is a boy.
  52. 52. A girl arriving at home, she forgets the keys and then her sister arrives.
  53. 53. A women checking her plants and realizing there is a little tomato.
  54. 54. A group of boys in front of a public phone accompanying his friend when the girl says yes.
  55. 55. Girls in a concert when the singer plays their song.</li></li></ul><li>13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />More good than bad occurs daily.<br />
  56. 56. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Be one of us, help the good news travel faster.<br />www.positivetv.tv/sponsors<br />
  57. 57. 13 Dec. 2010<br />Group: Central Perk - MDM Hult<br />Positive TV:Attracting Sponsors<br />Suraj Atreya Udipta Basumatari<br />Andrew Boyd Beatriz Briones<br />Taylor Travis Martha Tolosa<br />

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