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The slide deck from a 1/2 workshop on strategic innovation and business model innovation for the paperJam Business Club in April 2010 in Luxembourg.

The slide deck from a 1/2 workshop on strategic innovation and business model innovation for the paperJam Business Club in April 2010 in Luxembourg.

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  • 7th album
  • page 53Harvard Business School Press, 2007

paperJam Workshop on Strategic Innovation paperJam Workshop on Strategic Innovation Presentation Transcript

  • Reinventing your Business
    The Who, What, How of Strategic Innovation
  • © Marc Sniukas - Doujak Corporate Development
  • © Marc Sniukas - Doujak Corporate Development
  • $ 1.600.000,-
    © Marc Sniukas - Doujak Corporate Development
  • © Marc Sniukas - Doujak Corporate Development
  • © Marc Sniukas - Doujak Corporate Development
  • © Marc Sniukas - Doujak Corporate Development
  • FreeDownload
    © Marc Sniukas - Doujak Corporate Development
  • Strategic Innovation
    © Marc Sniukas - Doujak Corporate Development
  • What are we going to do today?
    © Marc Sniukas - Doujak Corporate Development
    Why does Strategic Innovation matter?
    What is Strategic Innovation?
    How to get started?
  • How are we going to do it?
    The Process
    © Marc Sniukas - Doujak Corporate Development
  • Why Strategic Innovation?
    © Marc Sniukas - Doujak Corporate Development
  • What‘s wrong with strategy today?
    Content
    Too much focus on best practices, operational effectiveness and incremental improvements in cost and quality
    Too much imitation of competitors‘ moves
    Too much holding on to one strategic position
    Operational effectiveness is NOT strategy
     „Herding“, clustering of companys around the most successful one
    Process
    Strategy as incremental adaptation of last year‘s plan (no search for new opportunities, differentiation, and new growth.
    Planning being too formal and analytical
    No creativity
    The assumption of linearity of the process
    Tools
    Tools being too analytical
    Focus on control
    Tools were developed for a different purpose (analysis, planning and control)
    Conventional tools provide a snapshot of conventional wisdom
    „No battle plan survives contact with the enemy.“ General Collin Powell
    It all started with criticism of strategic management.
    © Marc Sniukas - Doujak Corporate Development
  • “Business model innovation matters and it is a top priority of CEOs.”
    © Marc Sniukas - Doujak Corporate Development
  • „Innovation is front and center on the corporate agenda, according to a global survey. Executives are adding more breakthrough innovations and business model changes to their portfolio to fuel the growth engine.“
    Business Week, November 16, 2009
  • © Marc Sniukas - Doujak Corporate Development
  • What is Strategic Innovation?
    © Marc Sniukas - Doujak Corporate Development
  • Buzz Groups
    What is „strategic innovation“ to you?
    How do you define „business model innovation“?
    What about things like „Blue Ocean Strategy“, „disruptive innovation“,...?
    Please discuss with your neighbours (groups of 3)
    © Marc Sniukas - Doujak Corporate Development
    Exercise
    10 minutes
  • What is Strategic Innovation?
    © Marc Sniukas - Doujak Corporate Development
  • The Innovation Map
    4 Types of Innovation
    Internal
    Management Innovation
    Operational Innovation
    Continuous
    Discontinuous
    Product & Service Innovation
    Strategic Innovation
    External
    © Marc Sniukas - Doujak Corporate Development
  • What is Strategic Innovation?
    Strategic Innovation is about growth
    © Doujak Corporate Development
  • „There‘s no good just being better,
    ...you got to be different.“
    Charles Handy
  • “Hey! They’re lighting their arrows!
    Can they do that?”
    © Marc Sniukas - Doujak Corporate Development
  • What is Strategic Innovation?
    Achieving growth and/or differentiation through...
    © Marc Sniukas - Doujak Corporate Development
    Superior Financial Performance
  • © Marc Sniukas - Doujak Corporate Development
  • What is Strategic Innovation?
    It‘s all about...
    © Marc Sniukas - Doujak Corporate Development
  • Describing your business
    Please describe your business by answering these 3 questions.
    © Marc Sniukas - Doujak Corporate Development
    Exercise
    10 minutes
  • Coffee Break
    until 10:25
    © Marc Sniukas - Doujak Corporate Development
  • Context
    Conditions Surrounding Strategic Innovation Activities
    What is Strategic Innovation?
    The Dimensions
    © Marc Sniukas - Doujak Corporate Development
    Content
    Result of Strategic Innovation Activities
    Organizational Purpose
    Input to Strategic Innovation Activities
    Process
    Flow of Strategic Innovation Activities
    Apdated from De Wit and Meyer „Strategy: Process, Content, Context“ 3rd edition 2004 Thompson Learning
  • Deep Dive
    Walking Gallery
    © Marc Sniukas - Doujak Corporate Development
    Until 11:00
  • „…the real barrier to strategic innovation is more than denial – it‘s a matrix of deeply held beliefs about inherent superiority of a business model; beliefs that have been valitated by millions of customers; beliefs that have been enshrined in physical infrastructure and operating handbooks; beliefs that have hardened into religious convictions; beliefs that are held so strongly, that nonconforming ideas seldom get considered, and when they do, rarely get more than grudging support.“
    Gary Hamel, The Future of Management
  • „The organizational designs that support innovation are very different from those that support delivery of current performance.“
    John Roberts, Professor
    Stanford Graduate School of Business
  • © Marc Sniukas
    • Set the context
    • Guide the process in a participative and fair way
    • Clearly communicate reasons, and expectations
    • Educate employees
    • Shield creative teams from distractions and pressure
    • Appreciate distinctiveness in people and their thinking
    • Welcome change
    • Ask itself what it does to promote or inhibit innovation and how to get rid of these obstacles.
    • Questioning attitude
    • Rewards success and failure, punishes inaction
    • Tolerates mistakes
    • Slack is welcomed
    • Supports risk taking and change
    • Supports teamwork and collaboration
    • Variety (internal and external)
    • Collaboration
    • Educated in regard to the strategy and skills needed
    People
    Leadership
    Culture
    Context
    Characteristics of Strategic Innovators
    Systems
    Structure
    Processes
    • Support the process of strategic innovation
    • Enable collaboration
    • Enable the use and creation of knowledge
    • Reward risk taking and action
    • Used to create relationships with customers
    • Metrics & rewards support innovation
    • Fast and flat
    • Small units
    • Encourages collaboration
    • Autonomous teams at the front line
    • Fast and unbureaucratic
    • Decentralized decision making
    • Support idea generation, experimentation and execution
  • Outside Industry Boundaries
    Looking for opportunities & inspiration?
    Other
    Countries
    Within the industry
    Trends
    Competitors
    Suppliers
    Assets
    Capabilities
    Other
    Regions
    Needs
    Existing
    Strategic
    Groups
    Customers
    1st Tier
    Trends
    Other
    Industries
    Other
    Types of
    Organizations
    Non-Customers
    2nd Tier
    Non-Customers
    3rd Tier
    © Marc Sniukas
  • Where do you create value...?
    Value Innovation
    © Marc Sniukas
    Following Kim and Mauborgne “Blue Ocean Strategy” Harvard Business School Press, 2005
  • How radical is your (new) strategy?
    The Strategic Innovation Profile
    © Marc Sniukas
  • Which customers to target?
    Market Innovation
    © Marc Sniukas
  • What‘s your business model like?
    Business Model Innovation
    © Marc Sniukas
  • How to redefine the product?
    Value Innovation
    © Marc Sniukas
  • What does the customer want?
    The Empathy Map
    © Marc Sniukas
    What does he
    THINK and FEEL?
    Fears, worries, aspirations, wants, needs, frustrations,....
    What does he
    SEE?
    Environment
    Others
    What does the market offer?
    ...
    What does he
    HEAR?
    What others say
    Influencers
    Companies
    ...
    What does he
    DO?
    Behaviors
    Attitudes
    Appearance
    ...
    © Alex Osterwalder
  • What‘s your value proposition?
    The Strategy Canvas
    © Marc Sniukas
    high
    low
    Following Kim and Mauborgne “Blue Ocean Strategy” Harvard Business School Press, 2005
  • 25 ways to reinvent your business
    MARKET INNOVATION
    #11 Target non-customers
    #12 Target less profitable customers
    #13 Target the least satisfied customers
    #14 Target the chain of buyers
    #15 Segment according to commonalities
    #16 Segment according to circumstances
    #17 Desegment the customer based
    #1 Challenge industry assumptions
    VALUE INNOVATION
    #2 Offer complementary products and services
    #3 Offer solutions and experiences
    #4 Offer bundles
    #5 Switch your appeal: functional versus emotional
    #6 Focus on the job to be done
    #7 Selectively eliminate, reduce, raise and create
    #8 Look at subsitutes
    #9 Expand the use of your assets and capabilities
    #10 Look at the customer experience
    BUSINESS MODEL INNOVATION
    #18 Reinvent the customer interface (channels)
    #19 Reinvent your customer relationships
    #20 Invent new revenue streams
    #21 Price differently
    #22 Reinvent you cost base
    #23 Re-assess your key activities
    #24 Collaborate with suppliers, partners, the network and ecosystem
    #25 Look at completely different industries
    © Marc Sniukas
  • © Marc Sniukas
    • Define the purpose, scope and focus of innovation activities
    • Mobilize the organization
    • Align business and innovation strategies
    • Build leadership alignment & commitment
    • Build a common language and understanding
    • Innovation audit – Assessing need and capabilities
    • Definition of goverance structures and processes
    • Definition of metrics
    • Identifying internal and external opportunities
    • Sensing, seeking and shaping opportunitiesDescribe the current business model
    • Explore and understand consumer and customer needs, motivations, behaviors
    • Understand emerging markets, industry and socio-ecological trends
    Setting the Stage
    • Bringing successful ideas to market
    • Financial impact
    • Incubation
    • Acceleration
    • Transition
    Business Model Innovation
    Discovery
    Commercialization
    A Discovery-Driven Approach
    Development
    • Turn ideas into market ready concepts
    • Road-test the idea portfolio with key stakeholders, consumers, internal and external
    • Prototyping, Technical feasibility
    • Experimentation & learning
    • Customer & stakeholder feedback
    • Business planning, venturing, secure founding
    • Decide of organizational and governance structures
    • Evolution & optimization
    Conversion
    • Develop and select ideas
    • Develop an idea portfolio
    • Idea Generation (In-house, cross-units, external)
    • Idea Evaluation
    • Idea Selection
    • Strategic decision making
  • Formal
    Focused
    Open
    Inside
    NewCo
    Innovation tensions
    Revolutionary
    Evolutionary
    Outside
    CoreCo
    Holistic
    Closed
    Informal
    How do you organize your innovation activities?
    The Innovation Wheel
    © Marc Sniukas
  • Business Model Canvas
    Download the poster for free at http://www.businessmodelalchemist.com/tools
    © Marc Sniukas - Doujak Corporate Development
  • Reinventing your Business
    Any new ideas?
    © Marc Sniukas - Doujak Corporate Development
    Exercise
  • Small Group Discussions
    What was new to me?
    What I found most interesting / irritating?
    How could I get started in my organisation?
    Please discuss in small groups of 4-5 people
    © Marc Sniukas - Doujak Corporate Development
    Exercise
    20 minutes
  • Any Questions?
  • How to get started?
    Meet with your (management) team
    Goal = Setting the stage
    Answer these questions:
    Does your organization understand the need for innovation/change/transformation/renewal?
    Is your organization committed to innovation/change/transformation/renewal?
    Does it have the right capabilities for innovation/change/transformation/renewal?
    Agree on a common view
    Map out the current business model & value proposition
    Downloads: „Reinventing your Business Discussion Guide“ and „Business Model Handbook“.
    Define the purpose of your innovation activities, align business and innovation strategies
    Agree on how to proceed
    Define governance structures, processes and metrics
    A leadership agenda
    © Marc Sniukas - Doujak Corporate Development
    Action Steps
  • © Marc Sniukas - Doujak Corporate Development
  • © Marc Sniukas - Doujak Corporate Development
  • © Marc Sniukas - Doujak Corporate Development
  • © Marc Sniukas - Doujak Corporate Development
  • www.nin.com
    © Marc Sniukas - Doujak Corporate Development
  • Want more?
    www.doujak.eu
    www.sniukas.com
    © Marc Sniukas - Doujak Corporate Development
  • Research
    Dynamic Capabilities (i.e. activities, processes and routines) leading to Business Model Innovation.
    Managerial capabilities for creating, developing and leading these capabilities.
    Would you like to participate?
    © Marc Sniukas - Doujak Corporate Development
  • Contact Details
    Marc Sniukas
    Doujak Corporate Development
    Lainzer Strasse 80
    A-1130 Vienna
    Mobile: +43 699 122 333
    marc.sniukas@doujak.eu
    © Marc Sniukas - Doujak Corporate Development
  • “The difficulty lies not in the new ideas,...
    …but in escaping from the old ones.”
    John Maynard Keynes
    © Marc Sniukas - Doujak Corporate Development
  • Next sessions
    20.05.2010 Strategy ImplementationHow to engage the Organization.
    06.07.2010 The Living OrganizationSystems Thinking and Management.
    Looking forward to seeing you again...
    © Marc Sniukas - Doujak Corporate Development
  • Worth reading
    Download: Reshaping Strategyhttp://www.sniukas.com/2009/11/reshaping-strategy/
    Download: Discussion Guidehttp://www.sniukas.com/2010/03/discussion-guide-challenging-your-strategy/
    A list with books on amazon.dehttp://www.amazon.de/Innovation-for-paperJam/lm/R3R3Z352PL1O8A/
    Videos on New World of Work, Motivation and Creativityhttp://video.ted.com/talks/podcast/DanielPink_2009G.mp4http://www.ted.com/talks/lang/eng/ken_robinson_says_schools_kill_creativity.html
    Further references
    © Marc Sniukas - Doujak Corporate Development
  • Thanks for your attention!
    Looking forward to seeing you again...