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Twitter 101: 140 characters. Don't be a douche.
 

Twitter 101: 140 characters. Don't be a douche.

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Twitter overview

Twitter overview

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    Twitter 101: 140 characters. Don't be a douche. Twitter 101: 140 characters. Don't be a douche. Presentation Transcript

    • Twitter & You 140 characters. Don’t be a douche. A cra sh co urse in m ic ro bl og gi ng
    • Twitter & You 140 characters. Don’t be a douche. A cra sh co urse in m ic ro bl og gi ng
    • What is Twitter? “Microblogging” platform 140 characters “What are you doing?” Started as status updates
    • What is Twitter? “Microblogging” platform 140 characters “What are you doing?” Started as status updates
    • Twitter
    • Twitter
    • Twitter
    • How it Works Updates, called Tweets, from people you follow show up on your Twitter homepage. If someone is following you, your updates show up on theirs. Tweets are public - anyone can see them by going to your profile, unless you have set your profile to private.
    • How it Works Updates, called Tweets, from people you follow show up on your Twitter homepage. If someone is following you, your updates show up on theirs. Tweets are public - anyone can see them by going to your profile, unless you have set your profile to private.
    • How it Works Direct Messages are private messages visible only to the person you have sent it to. You can only send DMs to people who follow you. You can block users if you don’t want your updates to show up on their homepage.
    • Twaffic Ranked 27th worldwide for traffic (via Alexa) 16 million Tweets per day 400k-800k Tweets per hour Feb 2009: 6 million users 40% retention rate of users - 60% drop the service after a month = 10% of ‘net users
    • Twaffic Ranked 27th worldwide for traffic (via Alexa) 16 million Tweets per day 400k-800k Tweets per hour Feb 2009: 6 million users 40% retention rate of users - 60% drop the service after a month = 10% of ‘net users
    • Twaffic Feb 2009: Twitter was the third most used, and the fastest growing social media network: #1 Twitter: 1382% #2 Zimbio: 240% #3 Facebook: 228%
    • Twaffic Feb 2009: Twitter was the third most used, and the fastest growing social media network: #1 Twitter: 1382% #2 Zimbio: 240% #3 Facebook: 228%
    • Twistory & Twivia Created in 2006 by Evan Williams and Jack Dorsey as SMS platform Original codename was twttr; inspired by Flickr, & 5 character SMS shortcodes
    • Twistory & Twivia “We liked the SMS aspect, and how you could update from anywhere and receive from anywhere.” “We wanted to capture that in the name -- we wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket. It’s like buzzing all over the world. (cont...)
    • Twistory & Twivia “We liked the SMS aspect, and how you could update from anywhere and receive from anywhere.” “We wanted to capture that in the name -- we wanted to capture that feeling: the physical sensation that you’re buzzing your friend’s pocket. It’s like buzzing all over the world. (cont...)
    • Twistory & Twivia “So we did a bunch of name-storming, and we came up with the word "twitch," because the phone kind of vibrates when it moves. But "twitch" is not a good product name because it doesn’t bring up the right imagery.” “So we looked in the dictionary for words around it, and we came across the word "twitter," and it was just perfect. The definition was "a short burst of inconsequential information," and "chirps from birds." And that’s exactly what the product was.”
    • Twernacular Tweetup: real-life meetings where Twitter friends meet up Fail Whale: Twitter’s error page Tweeple: People on Twitter Twitterverse: The entire Twitter community Retweet (RT): When a user re-posts something someone else posted and gives credit.
    • Twernacular Tweetup: real-life meetings where Twitter friends meet up Fail Whale: Twitter’s error page Tweeple: People on Twitter Twitterverse: The entire Twitter community Retweet (RT): When a user re-posts something someone else posted and gives credit.
    • Twernacular Timeline: The place where you read the tweets from all of your twitter friends Followers: The people who have chosen to add your updates to their timeline. Twoosh: A tweet that is exactly 140 characters
    • Twernacular Timeline: The place where you read the tweets from all of your twitter friends Followers: The people who have chosen to add your updates to their timeline. Twoosh: A tweet that is exactly 140 characters
    • (I’m starting to sound like a Twidiot.)
    • (I’m starting to sound like a Twidiot.)
    • Twa-- er... Stats 19% of online adults age 18-24 have used twitter or something like it 20% of online adults age 25-34 10% of online adults age 35-44 5% of online adults age 45-54 4% of online adults age 55-64 2% of online adults 65+
    • Twa-- er... Stats 19% of online adults age 18-24 have used twitter or something like it 20% of online adults age 25-34 10% of online adults age 35-44 5% of online adults age 45-54 4% of online adults age 55-64 2% of online adults 65+
    • More Stats 35% of twitter users live in urban areas, 9% live in rural areas 17% of internet users in households earning less than $30,000 tweet 10% of internet users in households earning more than $75,000 tweet 76% of twitter users use the internet wirelessly
    • More Stats 35% of twitter users live in urban areas, 9% live in rural areas 17% of internet users in households earning less than $30,000 tweet 10% of internet users in households earning more than $75,000 tweet 76% of twitter users use the internet wirelessly
    • And Yet More Stats median age of a twitter user is 31 median age of a myspace user is 27 median age of a facebook user is 26 median age of a linkedin user is 40 (study by Pew Internet, March 2009)
    • And Yet More Stats median age of a twitter user is 31 median age of a myspace user is 27 median age of a facebook user is 26 median age of a linkedin user is 40 (study by Pew Internet, March 2009)
    • Twitter Clients
    • Twitter Clients
    • Twitter Trends “Trends” describe the topics people are talking about the most on Twitter Hashtags are used to define trends. #noise #socialmedia Hashtags also help users at events that don’t know each other find other attendees
    • Twitter Trends “Trends” describe the topics people are talking about the most on Twitter Hashtags are used to define trends. #noise #socialmedia Hashtags also help users at events that don’t know each other find other attendees
    • Twitter Trends Websites like Twitscoop.Com show real-time trending topics
    • Twitter Trends Websites like Twitscoop.Com show real-time trending topics
    • Twitter in Politics #IranElection hashtag: 221,744 Tweets Per Hour at Peak Twitter-driven network of proxy servers info dissemination to keep communication open
    • Twitter in Politics #IranElection hashtag: 221,744 Tweets Per Hour at Peak Twitter-driven network of proxy servers info dissemination to keep communication open
    • Twitter in Business
    • Twitter in Business
    • Twitter in Business
    • The WRONG Way Habitat, a UK-based furniture store broke at least two CARDINAL rules: Repeatedly spamming users with ads Using false hashtags to show up in trending topic search results, like #IranElection #Mousavi
    • The WRONG Way Habitat, a UK-based furniture store broke at least two CARDINAL rules: Repeatedly spamming users with ads Using false hashtags to show up in trending topic search results, like #IranElection #Mousavi
    • The RIGHT Way Skittles (Mix the Rainbow): A recent series of messages on the Skittles wall: Derek says: Is it just me, or does there seem to be too many orange ones in the bags now? Skittles says: Derek despite what you or the Internet may think, we can assure you there is no orange skittles conspiracy - red on the other hand...
    • The RIGHT Way Taco Bell Canada Clever, non-pitchy tweets Retweeting followers tweets Engaging their followers Personal tweets - “I” instead of “we”
    • Twitter as a Tool Financial Tweet what you spend (@twys) Stock quotes (@StockTwits) Forex quotes (@FxTwits) Bargain hunting (@CheapTweet) and more!
    • Twitter as a Tool Reminders & Tracking Package tracking (@TrackThis) Reminders/Post-its (@Postica) and more!
    • Twitter as a Tool Weight Loss TweetYourEats, FoodFeed, TweetWhatYouEat Share lines of code (Snipt) Share music (Tinysong) Share files (Twittershare, Twipic) and more!
    • Twitter as a Tool Track gas mileage (@FuelFrog) Access maps, directions & local information (@multimap) Local traffic news (@commuter) Set alarms (@timer) Search Amazon.com (@junglebot)
    • Taking it Offline Soil-moisture sensors connected to a circuit board. Measure the level of moisture Communicate the information to a microcontroller User receives a tweet when plant is thirsty
    • Taking it Offline Soil-moisture sensors connected to a circuit board. Measure the level of moisture Communicate the information to a microcontroller User receives a tweet when plant is thirsty
    • Taking it Offline Notifications when laundry is done Monitor power usage (@tweetawatt) Detect fart levels?! (@OfficeChair) Monitor baby movements (@Kickbee) Turn lights on and off remotely!
    • Taking it Offline Notifications when laundry is done Monitor power usage (@tweetawatt) Detect fart levels?! (@OfficeChair) Monitor baby movements (@Kickbee) Turn lights on and off remotely!
    • Questions? Drop me an email or follow me on Twitter! @snipeyhead // snipe@snipe.net // http://www.snipe.net
    • Questions? Drop me an email or follow me on Twitter! @snipeyhead // snipe@snipe.net // http://www.snipe.net