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The presentation is about the role of family influences on consumer behavior. …

The presentation is about the role of family influences on consumer behavior.
It cosists of the various stages of persons life which affect his buying behavior & social class affecting the individuals buying pattern

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  • 1. Effect of Family & Social Class
    (A Consumer Behavior Perspective)
  • 2. Presented By
    Snigdha
    Shraddha
    Swapnali
    Raunak
    Shodhan
    Vinayak
  • 3. Role of Family Influences
  • 4. Socialization of Family Member
    • Imparting moral & religious skill
    • 5. Interpersonal Skills
    • 6. Dressing & grooming standards
    • 7. Selection of suitable Education
  • Consumer Socialization Of Children
    Consumer Socialization is an aspect of socialization in which a person, in particular, a child acquires skills, knowledge, habits, and attitudes related to their behaviour in marketplace
  • 8. Adult Consumer Socialization
    An ongoing process
    • Newly married couple adjusting with each other
    • 9. Retired couple moving to new place
    • 10. Family welcoming pet
  • Intergenerational Socialization
    Product loyalty transfers from one generation to another for example specific brand preferences for products such as peanut, butter, mayonnaise, ketchup & coffee
  • 11. Other Function of the Family
  • 12. Husband-Dominated
    Wife-Dominated
    Joint
    Equal
    Syncratic
    Autonomic
    Solitary
    Unilateral
    Husband-Wife Decision Making
  • 13. Children Decision Making
    • Pressure-tactics-Uses threats
    • 14. Upward appeal-Demand supported by older member of family
    • 15. Exchange tactics-Makes promise in return of favor
    • 16. Coalition tactics-Aids of others to fulfill the demand
    • 17. Ingratiating tactics
    • 18. Rational Persuasion-Logical arguments
    • 19. Inspirational Appeals-Emotional appeal
    • 20. Consultation tactics-Seeks involvement in making decision
  • 21. Roles Influencing Decision Making Process
  • 22. Socialization Process
  • 23.
  • 24. Family Life Cycle
    Parenthood
    Honeymooners
    Post-parenthood
    Dissolution
    Bachelorhood
  • 25. Non Traditional
    Later Marriages
    Divorce
    With/Without children
  • 26. Reference Group
    A person or group that serves as a point of comparison (or reference) for an individual in the formation of either general or specific values, attitudes, or behavior.
  • 27. Reference Group Categories
  • 28. Indirect Reference Group
    Individuals or groups with whom a person identifies but does not have direct face-to-face contact, such as movie stars, sports heroes, political leaders, or TV personalities.
  • 29. Social Class
    • Division of members of society into hierarchy of distinct status classes
    • 30. Variables
    • 31. Single variable index
    • 32. Family income
    • 33. Occupational status
    • 34. Education
    • 35. Composite variable index
    • 36. Members if same class-relatively same status
  • Social Class Affecting Behavior
    • Personality
    • 37. Saving, spending & credit
    • 38. Communication
  • Social Class Affecting Behavior
    Professional
    Empowerment
    Working Class
    Disempowerment
    {
    Economic, Status, and Power Mix
    Disadvantaged Situation Advantaged Situation
    Class
    Situation
    {
    Self as
    “Impotent Reactor”
    Self as
    “Potent Actor”
    Self
    Perception
    And
    Expectation
    Future as Threat
    “Trap Door”
    Future as Opportunity
    “Open Doors”
    {
    Focus on Creation of Financial Stability
    “Securing the Perimeters”
    Focus on Financial Growth & Development
    “Expanding the Boundaries”
    Financial
    Focus