Social Media Meets Marketing Events Face to Face
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Social Media Meets Marketing Events Face to Face

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Using social media to maximize ROI on marketing events. A case study of the 2009 Web 2.0 Expo use of FaceBook, LinkedIn and Twitter to build community.

Using social media to maximize ROI on marketing events. A case study of the 2009 Web 2.0 Expo use of FaceBook, LinkedIn and Twitter to build community.

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  • Full Name Full Name Comment goes here.
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  • Hy guys you should take a look at http://www.reallifeconnect.com they have cool social media marketing solutions for events.
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  • I am interested to see what the differences are between social media events and trade-show events. Are the relationships different? Are the demographics different? Do different industry respond better? Interested on your long experience and your thoughts on this.
    Laura Chattington
    www.DentalMarketingGuaranteed.com
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  • I don't know who you are, but you have hit the nail on the head as to where 'Getting the Word Out' Advertising is going with your presentation on Social Media. Kudos to you.
    Simon W Rosenberg
    www.DrSimonRosenberg.com
    www.InternetDentalEnterprises.com
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Social Media Meets Marketing Events Face to Face Social Media Meets Marketing Events Face to Face Presentation Transcript

  • FACE TO FACE SOCIAL MEDIA & EVENTS scott niesen scott.niesen@comcast.net twitter: @sniesen
  • WHO IS THIS GUY? MANAGED CORPCOM & MARCOM FOR MORE THAN TWO DECADES
  • WHO IS THIS GUY? MANAGED/PARTICPATED IN MORE THAN 50 EVENTS FIRST TO LAND LAST TO LEAVE
  • WHO IS THIS GUY? USING SOCIAL MEDIA SINCE 2004
  • WHO IS THIS GUY? OH… AND I MARRIED AN EVENT PLANNER
  • WHAT I’VE LEARNED ALL CAREERS LEAD TO EVENT PLANNING
  • TRADE SHOW ATTENDANCE IN 2008
  • -5%
  • -10%
  • 2009 IS -22% WORSE
  • $16 TO $24 SQ. FT.
  • “Many marketers will look to cut budgets in the next few weeks and while the pressure to cut trade shows and events will be high, keeping the intimacy with customers will pay dividends, even during a recession.” G.Oliver Young - Forrester
  • PEERS &COLLEGUES 84% IMPORTANCE OF EACH SOURCE INFORMING PURCHASE DECISION VENDOR, TRADE, PROFESSIONAL 80% WEBSITES BUSINESS PUBLICATIONS 77% DIRECT VENDOR SALESPERSON 75% CONSULTANTS, VALUE ADDED 68% RESELLERS INDUSTRY EVENTS, TRADE SHOWS 65% CONFERENCES SOCIAL NETWORK SITES, ONLINE 64% COMMUNITIES NEW OUTREACH IS INTERACTIVE MEDIA – PODCASTS, 61% ONLINE VIDEO CHANGING THE GAME EMAIL - NEWSLETTERS 60% WEBINARS 60% VENDOR/INDUSTRY BLOGS 57% ANALYST FIRMS 56% BROADCAST 42% DIRECT MAIL 41% SOURCE: FORRESTER RESEARCH ENTERPRISE & SMB HARDWARE SURVEY NA & EUROPE – Q3 2008
  • GETTING MORE FROM YOUR EVENTS WITH SOCIAL MEDIA BEFORE | DURING |AFTER
  • CONNECTION CONVERSATION EXTENSION
  • IT’S FREE
  • SORT OF
  • DOESN’T COST MUCH
  • BUT
  • IT TAKES WORK
  • ANATOMY OF A WEB 2.0 EVENT
  • IF YOU BUILD IT THEY WILL COME… MAYBE.
  • EVENT MANAGEMENT TAKING THE LEAD
  • BUILD THE BUZZ
  • PUTTING IT ALL TOGETHER 4,966 FANS
  • 545 MEMBERS
  • 10,989 FOLLOWERS 1,230 UPDATES
  • BUILD THE BUZZ ORGANIZERS SPEAKERS PARTICIPANTS
  • LEAD & JOIN THE CONVERSATION
  • 700 TPH
  • SHARE THE LOVE SET THE CONTENT FREE
  • SHARE THE PITCH
  • SHARE THE PITCH
  • SHARE THE PITCH
  • SHARE THE PICS
  • SHARE THE VIDEOS
  • IT’S ALL MEASURABLE
  • START OVER
  • WHAT NOW?
  • LEARN THE TOOLS
  • CREATE THE MIX
  • EXPERIMENT
  • MEASURE
  • WHERE NOW?
  • THE EVENT COMES TO YOU
  • PARTICIPATION WITHOUT EXHIBITING
  • THE UNCONFERENCE
  • INTIMATE CONFERENCE
  • EVEN PLAYING FIELD
  • POWER TO THE ATTENDEES
  • thanks scott niesen scott.niesen@comcast.net twitter: @sniesen http://marketinggoon.wordpress.com