FACE TO FACE
SOCIAL MEDIA
&
EVENTS
scott niesen
scott.niesen@comcast.net
twitter: @sniesen

WHO IS THIS GUY?
MANAGED CORPCOM &
MARCOM FOR MORE
THAN TWO DECADES

WHO IS THIS GUY?
MANAGED/PARTICPATED
IN MORE THAN 50 EVENTS
FIRST TO LAND
LAST TO LEAVE

WHO IS THIS GUY?
USING SOCIAL MEDIA
SINCE 2004

WHO IS THIS GUY?
OH…
AND I MARRIED AN EVENT
PLANNER

WHAT I’VE LEARNED
ALL CAREERS LEAD TO
EVENT PLANNING

TRADE SHOW
ATTENDANCE IN 2008

-5%

-10%

2009 IS
-22%
WORSE

$16 TO $24 SQ. FT.

“Many marketers will look to cut
budgets in the next few weeks and
while the pressure to cut trade shows
and events will be high, keeping the
intimacy with customers will pay
dividends, even during a recession.”
G.Oliver Young - Forrester

PEERS &COLLEGUES 84% IMPORTANCE OF EACH SOURCE
INFORMING PURCHASE DECISION
VENDOR, TRADE, PROFESSIONAL 80%
WEBSITES
BUSINESS PUBLICATIONS 77%
DIRECT VENDOR SALESPERSON 75%
CONSULTANTS, VALUE ADDED 68%
RESELLERS
INDUSTRY EVENTS, TRADE SHOWS 65%
CONFERENCES
SOCIAL NETWORK SITES, ONLINE 64%
COMMUNITIES
NEW OUTREACH IS
INTERACTIVE MEDIA – PODCASTS, 61%
ONLINE VIDEO
CHANGING THE GAME
EMAIL - NEWSLETTERS 60%
WEBINARS 60%
VENDOR/INDUSTRY BLOGS 57%
ANALYST FIRMS 56%
BROADCAST 42%
DIRECT MAIL 41%
SOURCE: FORRESTER RESEARCH ENTERPRISE & SMB HARDWARE SURVEY NA & EUROPE – Q3 2008

GETTING MORE FROM
YOUR EVENTS WITH
SOCIAL MEDIA
BEFORE | DURING |AFTER

CONNECTION
CONVERSATION
EXTENSION

IT’S FREE

SORT OF

DOESN’T
COST
MUCH

BUT

IT TAKES
WORK

ANATOMY OF A WEB 2.0 EVENT

IF YOU BUILD IT
THEY WILL COME…
MAYBE.

EVENT MANAGEMENT TAKING THE LEAD

BUILD THE BUZZ

PUTTING IT ALL TOGETHER
4,966
FANS

545
MEMBERS

10,989
FOLLOWERS
1,230
UPDATES

BUILD THE BUZZ
ORGANIZERS
SPEAKERS
PARTICIPANTS

LEAD & JOIN THE CONVERSATION

700 TPH

SHARE THE LOVE
SET THE CONTENT FREE

SHARE THE PITCH

SHARE THE PITCH

SHARE THE PITCH

SHARE THE PICS

SHARE THE VIDEOS

IT’S ALL
MEASURABLE

START OVER

WHAT NOW?

LEARN THE
TOOLS

CREATE THE
MIX

EXPERIMENT

MEASURE

WHERE NOW?

THE EVENT
COMES TO YOU

PARTICIPATION
WITHOUT
EXHIBITING

THE
UNCONFERENCE

INTIMATE
CONFERENCE

EVEN PLAYING
FIELD

POWER TO THE
ATTENDEES

thanks
scott niesen
scott.niesen@comcast.net
twitter: @sniesen
http://marketinggoon.wordpress.com