FACE TO FACE
 SOCIAL MEDIA
      &
    EVENTS
                               scott niesen
                scott.niesen@com...
WHO IS THIS GUY?

MANAGED CORPCOM &
 MARCOM FOR MORE
 THAN TWO DECADES
WHO IS THIS GUY?
 MANAGED/PARTICPATED
IN MORE THAN 50 EVENTS
     FIRST TO LAND
     LAST TO LEAVE
WHO IS THIS GUY?
 USING SOCIAL MEDIA
     SINCE 2004
WHO IS THIS GUY?
         OH…
AND I MARRIED AN EVENT
       PLANNER
WHAT I’VE LEARNED

ALL CAREERS LEAD TO
  EVENT PLANNING
TRADE SHOW
ATTENDANCE IN 2008
-5%
-10%
2009 IS
-22%
       WORSE
$16 TO $24 SQ. FT.
“Many marketers will look to cut
budgets in the next few weeks and
while the pressure to cut trade shows
and events will b...
PEERS &COLLEGUES                                    84%              IMPORTANCE OF EACH SOURCE
                           ...
GETTING MORE FROM
  YOUR EVENTS WITH
    SOCIAL MEDIA

BEFORE | DURING |AFTER
CONNECTION
CONVERSATION
  EXTENSION
IT’S FREE
SORT OF
DOESN’T
 COST
 MUCH
BUT
IT TAKES
 WORK
ANATOMY OF A WEB 2.0 EVENT
IF YOU BUILD IT
THEY WILL COME…
     MAYBE.
EVENT MANAGEMENT TAKING THE LEAD
BUILD THE BUZZ
PUTTING IT ALL TOGETHER



             4,966
             FANS
545
MEMBERS
10,989
FOLLOWERS


1,230
 UPDATES
BUILD THE BUZZ
ORGANIZERS




    SPEAKERS

                        PARTICIPANTS
LEAD & JOIN THE CONVERSATION
700 TPH
SHARE THE LOVE




SET THE CONTENT FREE
SHARE THE PITCH
SHARE THE PITCH
SHARE THE PITCH
SHARE THE PICS
SHARE THE VIDEOS
IT’S ALL
MEASURABLE
START OVER
WHAT NOW?
LEARN THE
  TOOLS
CREATE THE
   MIX
EXPERIMENT
MEASURE
WHERE NOW?
THE EVENT
COMES TO YOU
PARTICIPATION
  WITHOUT
 EXHIBITING
THE
UNCONFERENCE
INTIMATE
CONFERENCE
EVEN PLAYING
   FIELD
POWER TO THE
 ATTENDEES
thanks

                                   scott niesen
                    scott.niesen@comcast.net
                     ...
Social Media Meets Marketing Events Face to Face
Social Media Meets Marketing Events Face to Face
Social Media Meets Marketing Events Face to Face
Social Media Meets Marketing Events Face to Face
Social Media Meets Marketing Events Face to Face
Social Media Meets Marketing Events Face to Face
Social Media Meets Marketing Events Face to Face
Social Media Meets Marketing Events Face to Face
Upcoming SlideShare
Loading in …5
×

Social Media Meets Marketing Events Face to Face

8,399 views
8,257 views

Published on

Using social media to maximize ROI on marketing events. A case study of the 2009 Web 2.0 Expo use of FaceBook, LinkedIn and Twitter to build community.

Published in: Business, Technology
3 Comments
25 Likes
Statistics
Notes
  • Hy guys you should take a look at http://www.reallifeconnect.com they have cool social media marketing solutions for events.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I am interested to see what the differences are between social media events and trade-show events. Are the relationships different? Are the demographics different? Do different industry respond better? Interested on your long experience and your thoughts on this.
    Laura Chattington
    www.DentalMarketingGuaranteed.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I don't know who you are, but you have hit the nail on the head as to where 'Getting the Word Out' Advertising is going with your presentation on Social Media. Kudos to you.
    Simon W Rosenberg
    www.DrSimonRosenberg.com
    www.InternetDentalEnterprises.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
8,399
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
585
Comments
3
Likes
25
Embeds 0
No embeds

No notes for slide

Social Media Meets Marketing Events Face to Face

  1. FACE TO FACE SOCIAL MEDIA & EVENTS scott niesen scott.niesen@comcast.net twitter: @sniesen
  2. WHO IS THIS GUY? MANAGED CORPCOM & MARCOM FOR MORE THAN TWO DECADES
  3. WHO IS THIS GUY? MANAGED/PARTICPATED IN MORE THAN 50 EVENTS FIRST TO LAND LAST TO LEAVE
  4. WHO IS THIS GUY? USING SOCIAL MEDIA SINCE 2004
  5. WHO IS THIS GUY? OH… AND I MARRIED AN EVENT PLANNER
  6. WHAT I’VE LEARNED ALL CAREERS LEAD TO EVENT PLANNING
  7. TRADE SHOW ATTENDANCE IN 2008
  8. -5%
  9. -10%
  10. 2009 IS -22% WORSE
  11. $16 TO $24 SQ. FT.
  12. “Many marketers will look to cut budgets in the next few weeks and while the pressure to cut trade shows and events will be high, keeping the intimacy with customers will pay dividends, even during a recession.” G.Oliver Young - Forrester
  13. PEERS &COLLEGUES 84% IMPORTANCE OF EACH SOURCE INFORMING PURCHASE DECISION VENDOR, TRADE, PROFESSIONAL 80% WEBSITES BUSINESS PUBLICATIONS 77% DIRECT VENDOR SALESPERSON 75% CONSULTANTS, VALUE ADDED 68% RESELLERS INDUSTRY EVENTS, TRADE SHOWS 65% CONFERENCES SOCIAL NETWORK SITES, ONLINE 64% COMMUNITIES NEW OUTREACH IS INTERACTIVE MEDIA – PODCASTS, 61% ONLINE VIDEO CHANGING THE GAME EMAIL - NEWSLETTERS 60% WEBINARS 60% VENDOR/INDUSTRY BLOGS 57% ANALYST FIRMS 56% BROADCAST 42% DIRECT MAIL 41% SOURCE: FORRESTER RESEARCH ENTERPRISE & SMB HARDWARE SURVEY NA & EUROPE – Q3 2008
  14. GETTING MORE FROM YOUR EVENTS WITH SOCIAL MEDIA BEFORE | DURING |AFTER
  15. CONNECTION CONVERSATION EXTENSION
  16. IT’S FREE
  17. SORT OF
  18. DOESN’T COST MUCH
  19. BUT
  20. IT TAKES WORK
  21. ANATOMY OF A WEB 2.0 EVENT
  22. IF YOU BUILD IT THEY WILL COME… MAYBE.
  23. EVENT MANAGEMENT TAKING THE LEAD
  24. BUILD THE BUZZ
  25. PUTTING IT ALL TOGETHER 4,966 FANS
  26. 545 MEMBERS
  27. 10,989 FOLLOWERS 1,230 UPDATES
  28. BUILD THE BUZZ ORGANIZERS SPEAKERS PARTICIPANTS
  29. LEAD & JOIN THE CONVERSATION
  30. 700 TPH
  31. SHARE THE LOVE SET THE CONTENT FREE
  32. SHARE THE PITCH
  33. SHARE THE PITCH
  34. SHARE THE PITCH
  35. SHARE THE PICS
  36. SHARE THE VIDEOS
  37. IT’S ALL MEASURABLE
  38. START OVER
  39. WHAT NOW?
  40. LEARN THE TOOLS
  41. CREATE THE MIX
  42. EXPERIMENT
  43. MEASURE
  44. WHERE NOW?
  45. THE EVENT COMES TO YOU
  46. PARTICIPATION WITHOUT EXHIBITING
  47. THE UNCONFERENCE
  48. INTIMATE CONFERENCE
  49. EVEN PLAYING FIELD
  50. POWER TO THE ATTENDEES
  51. thanks scott niesen scott.niesen@comcast.net twitter: @sniesen http://marketinggoon.wordpress.com

×