Harnessing Web Feed Workflows
scott niesen | director of marketing | sniesen@attensa.com

intro to attensa
holy grail & keeping your head above water
workflows & story telling
demo
Q&A

Who is Attensa?
• Launched 2005 – Portland, OR
• Venture backed
• 30 employees
“Attensa is an up and coming disrupter with
intriguing technology.”
- Mike Gotta | The Burton Group

web feed workflows
the right information
the right people
the right time

Managed Feed Environment
“Exchange for Web Feeds”

consistently &
instantly informed
[ without being swamped with information ]

attention
&
location

vector space model

Vector Space Model
reading
+ personas
content cues + behaviors
=
relevancy ranking

reputation | brand
competitive
monitoring
intelligence
indispensable
research tool
tracking the buzz
early warning
markets | trends
system
&
people

persistence
track
&
team projects
subscription
indispensable
collaboration tool
build deliver
shared vision insights

sales leads
training
forecasts
podcasts
&
audio & video
opportunities
indispensable
delivery tool
technical
supply chain
bulletins
alerts

information
effective
conduits
channels
attention
analytics & metrics
identify who didn’t
read
expertise
the CEO’s blog

Web feed workflow for collaboration
project
team blog | corporate
project
pod & portal
team wiki
vodcasts
metrics
partners

Web feed workflow: arming & aiming sales teams
sales tool blog |
sales training
portal
podcasts
acct research
persistent search
metrics
Salesforce.com

Web feed workflow: business intelligence
bus intel portal |
competitive & trend
dashboard
precision search
competitive research
persistent search
metrics
mkt trends research
persistent search
Analyst feeds

Web feed workflow for 360 degree marketing
Internal buzz
competitive & trend
monitoring
precision search
competitive research
persistent search
metrics
mkt trends research
persistent search
brand/reputation
monitoring
search | news &
blogopshere

Harnessing Web Feed Workflows
scott niesen | director of marketing | sniesen@attensa.com | attensa.com/blogs/attensa