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Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
Managing information overload and social media
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Managing information overload and social media

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  • 1. Staying Connected with Your Community Through Social Media
    Steven E. Newman, Ph.D., A.A.F.
    Greenhouse Crops Extension Specialist and Professor of Floriculture
    Colorado State University Extension
  • 2. or How to drink from a fire hose
    MIT Museum
    http://museum.mit.edu/150/entries/684
  • 3. 9/30/2009
    3
    Traditional Extension Model
    Outreach and Service
    • Client based
    • 4. Outreach delivery
    • 5. Continuing education
    • 6. Laboratory testing
    • 7. Field days
    • 8. Youth development
    • 9. Ag consultation
    • 10. Food and nutrition
    Staying Connected with Your Community
    Through Social Media
  • 11. Where is our audience?
    9/30/2009
    Staying Connected with Your Community Through Social Media
    4
  • 12. 9/30/2009
    Staying Connected with Your Community Through Social Media
    5
  • 13. 9/30/2009
    Staying Connected with Your Community Through Social Media
    6
    Using Social Media for Extension
    Evaluation
    • Clear goals
    • 14. Adequate preparation
    • 15. Appropriate methods
    • 16. Significant results
    • 17. Effective presentation
    • 18. Reflective critique
  • Which Social Media is for You?
    Start with the big three
    LinkedIn
    Facebook
    Twitter
    Discover what your audience is using
    Ning
    MySpace
    YouTube
    SlideShare
    Blogs
    9/30/2009
    Staying Connected with Your Community Through Social Media
    7
  • 19. LinkedIn
    Business-oriented social networking site
    Place for professional profiles
    Maintain connections
    Job postings or personal search
    Blog links
    Groups with similar interests
    9/30/2009
    Staying Connected with Your Community Through Social Media
    8
  • 20. How do I use LinkedIn
    Business connection with many that do not use other social media
    Maintain connections with former students and colleagues looking for references
    Sharing among groups
    9/30/2009
    Staying Connected with Your Community Through Social Media
    9
  • 21. Facebook
    Fourth largest population in the world (>300 million active users)
    Fastest growing group 35+
    6 billion minutes
    40 million status updates
    10 million users become fans of Pages
    2 billion photos and 14 billion videos
    2 billion pieces of content
    65 million mobile users
    65 translations
    70% users outside of US
    9/30/2009
    Staying Connected with Your Community Through Social Media
    10
    Facebook Statistics:
    http://www.facebook.com/press/info.php?statistics
  • 22. How do I use Facebook
    First, I follow my teenage sons (they don’t like it)
    I have reconnected with many previous colleagues, friends, and classmates
    I have made many new friends and colleagues. It has built some new and interesting connections
    I keep what I post relevant (at least to me)
    I do mix personal and professional
    I follow a lot of sources that provide information that I did not previously have access to in one spot
    9/30/2009
    Staying Connected with Your Community Through Social Media
    11
  • 23. Fan Pages on Facebook
    9/30/2009
    Staying Connected with Your Community Through Social Media
    12
  • 24. Data from Fan Pages
    9/30/2009
    Staying Connected with Your Community Through Social Media
    13
  • 25. Group Pages on Facebook
    9/30/2009
    Staying Connected with Your Community Through Social Media
    14
  • 26. Group Pages on Facebook
    9/30/2009
    Staying Connected with Your Community Through Social Media
    15
  • 27. Twitter
    9/30/2009
    Staying Connected with Your Community Through Social Media
    16
  • 28. Twitter
    Twitter is a micro-blogging service, which are text-based
    More than 25 million accounts
    Tweets are updates or a miniature blog
    Announcements
    reTweets
    Direct messages
    News reporting
    Marketing
    9/30/2009
    Staying Connected with Your Community Through Social Media
    17
  • 29. Twitter Platforms
    9/30/2009
    Staying Connected with Your Community Through Social Media
    18
  • 30. Twitter Mobile
    9/30/2009
    Staying Connected with Your Community Through Social Media
    19
    Windows Mobile Twitter Clients
    Which is the right Windows Mobile Twitter microblogging client for you?
    • Tiny Twitter http://www.tinytwitter.com
    • 31. Twobilehttp://www.infinitumsoftware.com/twobile
    • 32. ceTwithttp://www.kosertech.com/blog/?page_id=5
    • 33. PockeTwithttp://code.google.com/p/pocketwit/
    • 34. Twikinihttp://www.trinketsoftware.com
    Most reviewers recommend ceTwit and PockeTwit
    http://www.brighthub.com/mobile/windows-mobile-platform.aspx
    I have chosen ceTwit
    Stripped down Twitter client for Windows Mobile device
    Tiny download
    Resource-light installation
    No fussy graphics
  • 35. TwitPic
    TwitPic.com almost seems like it was developed for Extension
    Quick sharing of photos on the go from a mobile phone
    Means to get a photo out for diagnostics or comments
    9/30/2009
    Staying Connected with Your Community Through Social Media
    20
  • 36. Plaxo
    Plaxo is an online address book and a social networking service
    20 million users
    Plaxo will provide several feed linkages
    This was my first service and I used originally to help manage my Outlook contacts
    I use the Plaxo Badge to combine many services
    9/30/2009
    Staying Connected with Your Community Through Social Media
    21
  • 37. Ning
    Ning is a mans to create your own social network
    ASHS is making use of Ning for its working groups
    Owner controlled
    Private Forums
    9/30/2009
    Staying Connected with Your Community Through Social Media
    22
  • 38. What are the costs?
    Most are free services
    LinkedIn has a fee-service that provides more data
    Advertisement is available on Facebook
    What is the value of your time?
    What does it cost for your specific service to access the sites?
    9/30/2009
    Staying Connected with Your Community Through Social Media
    23
  • 39. Making them work together
    Find applications that make it easy
    Facebook and Twitter are easily linked
    Tools such as FriendFeed will merge postings from blogs automatically
    Don’t be afraid to recycle materials
    Stay current
    Find the social media platforms that you like and enjoy
    Make sure that you keep it fun
    Promote self
    9/30/2009
    Staying Connected with Your Community Through Social Media
    24
  • 40. Tools to manage the information
    Use your blog with widgets that link services
    9/30/2009
    Staying Connected with Your Community Through Social Media
    25
  • 41. Tools to manage the information
    9/30/2009
    Staying Connected with Your Community Through Social Media
    26
    Consider using an aggregator (rss feed)
  • 42. Tools to manage the information
    9/30/2009
    Staying Connected with Your Community Through Social Media
    27
    Develop a personal portal with a reader
  • 43. Tools to manage the information
    9/30/2009
    Staying Connected with Your Community Through Social Media
    28
    Develop a personal portal with a reader
  • 44. Things to remember
    Keep it professional
    Post what is meaningful
    Make sure that your information is current
    Make sure that your information is correct
    Make sure that your information is relevant
    Take care in the use of autofeed services
    Follow many others, but use filters
    Remember, social media is social and PUBLIC
    9/30/2009
    Staying Connected with Your Community Through Social Media
    29
  • 45. 9/30/2009
    30
    Staying Connected with Your Community Through Social Media
    For more information, contact me at
    http://ghex.colostate.edu/
    http://www.twitter.com/newman7118
    http://twitpic.com/photos/newman7118
    http://www.facebook.com/senewman
    http://ghadvisor.blogspot.com
    http://www.linkedin.com/in/snewman7118
    stevennewman@chat.extension.org
    steven.newman@colostate.edu
    And….. (970) 491-7118

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