Staying Connected with Your Community Through Social Media<br />Steven E. Newman, Ph.D., A.A.F.<br />Greenhouse Crops Exte...
or How to drink from a fire hose<br />MIT Museum<br />http://museum.mit.edu/150/entries/684<br />
9/30/2009<br />3<br />Traditional Extension Model<br />Outreach and Service<br /><ul><li>Client based
Laboratory testing
Field days
Youth development
Ag consultation
Food and nutrition</li></ul>Staying Connected with Your Community<br />Through Social Media<br />
Where is our audience?<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />4<br />
9/30/2009<br />Staying Connected with Your Community Through Social Media<br />5<br />
9/30/2009<br />Staying Connected with Your Community Through Social Media<br />6<br />Using Social Media for Extension<br ...
Adequate preparation
Appropriate methods
Significant results
Effective presentation
Reflective critique</li></li></ul><li>Which Social Media is for You?<br />Start with the big three<br />LinkedIn<br />Face...
LinkedIn<br />Business-oriented social networking site<br />Place for professional profiles<br />Maintain connections<br /...
How do I use LinkedIn<br />Business connection with many that do not use other social media<br />Maintain connections with...
Facebook<br />Fourth largest population in the world (&gt;300 million active users)<br />Fastest growing group 35+<br />6 ...
How do I use Facebook<br />First, I follow my teenage sons (they don’t like it)<br />I have reconnected with many previous...
Fan Pages on Facebook<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />12<br />
Data from Fan Pages<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />13<br />
Group Pages on Facebook<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />14<br />
Group Pages on Facebook<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />15<br />
Twitter<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />16<br />
Twitter<br />Twitter is a micro-blogging service, which are text-based<br />More than 25 million accounts<br />Tweets are ...
Twitter Platforms<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />18<br />
Twitter Mobile<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />19<br />Windows Mobile ...
Twobilehttp://www.infinitumsoftware.com/twobile
ceTwithttp://www.kosertech.com/blog/?page_id=5
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Managing information overload and social media

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Managing information overload and social media

  1. 1. Staying Connected with Your Community Through Social Media<br />Steven E. Newman, Ph.D., A.A.F.<br />Greenhouse Crops Extension Specialist and Professor of Floriculture<br />Colorado State University Extension<br />
  2. 2. or How to drink from a fire hose<br />MIT Museum<br />http://museum.mit.edu/150/entries/684<br />
  3. 3. 9/30/2009<br />3<br />Traditional Extension Model<br />Outreach and Service<br /><ul><li>Client based
  4. 4. Outreach delivery
  5. 5. Continuing education
  6. 6. Laboratory testing
  7. 7. Field days
  8. 8. Youth development
  9. 9. Ag consultation
  10. 10. Food and nutrition</li></ul>Staying Connected with Your Community<br />Through Social Media<br />
  11. 11. Where is our audience?<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />4<br />
  12. 12. 9/30/2009<br />Staying Connected with Your Community Through Social Media<br />5<br />
  13. 13. 9/30/2009<br />Staying Connected with Your Community Through Social Media<br />6<br />Using Social Media for Extension<br />Evaluation<br /><ul><li>Clear goals
  14. 14. Adequate preparation
  15. 15. Appropriate methods
  16. 16. Significant results
  17. 17. Effective presentation
  18. 18. Reflective critique</li></li></ul><li>Which Social Media is for You?<br />Start with the big three<br />LinkedIn<br />Facebook<br />Twitter<br />Discover what your audience is using<br />Ning<br />MySpace<br />YouTube<br />SlideShare<br />Blogs<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />7<br />
  19. 19. LinkedIn<br />Business-oriented social networking site<br />Place for professional profiles<br />Maintain connections<br />Job postings or personal search<br />Blog links<br />Groups with similar interests<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />8<br />
  20. 20. How do I use LinkedIn<br />Business connection with many that do not use other social media<br />Maintain connections with former students and colleagues looking for references<br />Sharing among groups<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />9<br />
  21. 21. Facebook<br />Fourth largest population in the world (&gt;300 million active users)<br />Fastest growing group 35+<br />6 billion minutes<br />40 million status updates<br />10 million users become fans of Pages<br />2 billion photos and 14 billion videos<br />2 billion pieces of content<br />65 million mobile users<br />65 translations<br />70% users outside of US<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />10<br />Facebook Statistics: <br />http://www.facebook.com/press/info.php?statistics<br />
  22. 22. How do I use Facebook<br />First, I follow my teenage sons (they don’t like it)<br />I have reconnected with many previous colleagues, friends, and classmates<br />I have made many new friends and colleagues. It has built some new and interesting connections<br />I keep what I post relevant (at least to me)<br />I do mix personal and professional<br />I follow a lot of sources that provide information that I did not previously have access to in one spot<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />11<br />
  23. 23. Fan Pages on Facebook<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />12<br />
  24. 24. Data from Fan Pages<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />13<br />
  25. 25. Group Pages on Facebook<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />14<br />
  26. 26. Group Pages on Facebook<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />15<br />
  27. 27. Twitter<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />16<br />
  28. 28. Twitter<br />Twitter is a micro-blogging service, which are text-based<br />More than 25 million accounts<br />Tweets are updates or a miniature blog<br />Announcements<br />reTweets<br />Direct messages<br />News reporting<br />Marketing<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />17<br />
  29. 29. Twitter Platforms<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />18<br />
  30. 30. Twitter Mobile<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />19<br />Windows Mobile Twitter Clients <br />Which is the right Windows Mobile Twitter microblogging client for you?<br /><ul><li>Tiny Twitter http://www.tinytwitter.com
  31. 31. Twobilehttp://www.infinitumsoftware.com/twobile
  32. 32. ceTwithttp://www.kosertech.com/blog/?page_id=5
  33. 33. PockeTwithttp://code.google.com/p/pocketwit/
  34. 34. Twikinihttp://www.trinketsoftware.com</li></ul>Most reviewers recommend ceTwit and PockeTwit<br />http://www.brighthub.com/mobile/windows-mobile-platform.aspx<br />I have chosen ceTwit<br /> Stripped down Twitter client for Windows Mobile device<br /> Tiny download<br /> Resource-light installation<br /> No fussy graphics<br />
  35. 35. TwitPic<br />TwitPic.com almost seems like it was developed for Extension<br />Quick sharing of photos on the go from a mobile phone<br />Means to get a photo out for diagnostics or comments<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />20<br />
  36. 36. Plaxo<br />Plaxo is an online address book and a social networking service<br />20 million users<br />Plaxo will provide several feed linkages<br />This was my first service and I used originally to help manage my Outlook contacts<br />I use the Plaxo Badge to combine many services<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />21<br />
  37. 37. Ning<br />Ning is a mans to create your own social network<br />ASHS is making use of Ning for its working groups<br />Owner controlled<br />Private Forums<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />22<br />
  38. 38. What are the costs?<br />Most are free services<br />LinkedIn has a fee-service that provides more data<br />Advertisement is available on Facebook<br />What is the value of your time?<br />What does it cost for your specific service to access the sites?<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />23<br />
  39. 39. Making them work together<br />Find applications that make it easy<br />Facebook and Twitter are easily linked<br />Tools such as FriendFeed will merge postings from blogs automatically<br />Don’t be afraid to recycle materials<br />Stay current<br />Find the social media platforms that you like and enjoy<br />Make sure that you keep it fun<br />Promote self<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />24<br />
  40. 40. Tools to manage the information<br />Use your blog with widgets that link services<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />25<br />
  41. 41. Tools to manage the information<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />26<br />Consider using an aggregator (rss feed)<br />
  42. 42. Tools to manage the information<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />27<br />Develop a personal portal with a reader<br />
  43. 43. Tools to manage the information<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />28<br />Develop a personal portal with a reader<br />
  44. 44. Things to remember<br />Keep it professional<br />Post what is meaningful<br />Make sure that your information is current<br />Make sure that your information is correct<br />Make sure that your information is relevant<br />Take care in the use of autofeed services<br />Follow many others, but use filters<br />Remember, social media is social and PUBLIC<br />9/30/2009<br />Staying Connected with Your Community Through Social Media<br />29<br />
  45. 45. 9/30/2009<br />30<br />Staying Connected with Your Community Through Social Media<br />For more information, contact me at<br />http://ghex.colostate.edu/<br />http://www.twitter.com/newman7118<br />http://twitpic.com/photos/newman7118<br />http://www.facebook.com/senewman<br />http://ghadvisor.blogspot.com<br />http://www.linkedin.com/in/snewman7118<br />stevennewman@chat.extension.org<br />steven.newman@colostate.edu<br />And….. (970) 491-7118<br />

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