Toronto Fashion/Apparel Cluster


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Toronto Fashion/Apparel Cluster

  1. 1. Toronto Fashion/Apparel Cluster MRK625MS Rod Shannon April 16, 2009 By: Svetlana Nemirovskaya
  2. 2. Overview of GTA Fashion Cluster <ul><li>Toronto’s fashion industry is one of the city's largest industrial employers and the cluster is booming </li></ul><ul><li>Over 550 Apparel and Manufacturers with wholesale shipments </li></ul><ul><li> totaling to about $9 billion of the Canadian market </li></ul><ul><li>Contains over 4, 600 retail clusters </li></ul><ul><li>The cluster employs about 50, 000 people </li></ul><ul><li>Many US and Canadian companies rely on Toronto contractors </li></ul><ul><li> and home workers for quality garments, quick turn-around, </li></ul><ul><li> flexibility and reliable service </li></ul>
  3. 3. Support Structures <ul><li>Toronto Fashion Incubator (TFI) </li></ul><ul><li>It has been created to measure business solutions for new and established fashion designers, entrepreneurs, professionals, and students since 1987 </li></ul><ul><li>TFI Mandate </li></ul><ul><li>TFI plays an essential role in the growth and promotion of the Canadian fashion community by helping creative entrepreneurs to develop the business and professional skills they need to thrive and survive </li></ul><ul><li>About TFI </li></ul><ul><li>The Toronto Fashion Incubator (TFI) is an innovative and highly respected non-profit organization dedicated to supporting and nurturing small business entrepreneurs </li></ul>
  4. 4. Support Structures Continued… <ul><li>CAF provides an overview on the apparel industry, allows members to sign-up for newsletters, and subscribe to Canadian Apparel Magazines </li></ul><ul><li>Canadian Apparel Federation has the most complete listing of apparel manufacturers, distributors, industry suppliers and related companies </li></ul><ul><li>CAF members can access the database of Canadian and U.S.  retailers </li></ul><ul><li>  The members can go through the confusing web of government regulations with the assistance of CAF </li></ul>Canadian Apparel Federation (CAF)
  5. 5. GTA Fashion Schools These schools offer programs in fashion design, fashion merchandising, and fashion production.
  6. 6. NEW YORK CLUSTER <ul><li>New York’s Fashion, Apparel, and Textiles Cluster groups several </li></ul><ul><li>industries involved in the production of textiles, clothing, jewelry, and </li></ul><ul><li>accessories. </li></ul><ul><li>Ten percent of the national employment is in New York in Fashion, Apparel, and Textile industries </li></ul><ul><li>Mohawk Valley in New York has about 3, 500 workers, and textile mills employ most of them </li></ul><ul><li>Fashion Institute of Technology allows students to gain hands-on experience on the manufacturing process, and get to work with highly advanced computer programs and systems </li></ul><ul><li>In 2001, the New York City cluster employment was 97, 999 people </li></ul>
  7. 7. New York Cluster Continued… <ul><li>New York City Employment in three fashion sub-clusters: </li></ul><ul><li>47, 322 employees in apparel manufacturing </li></ul><ul><li>31,681 workers in apparel wholesaling </li></ul><ul><li>9,168 employees in the jewelry and miscellaneous goods </li></ul><ul><li>  </li></ul><ul><li>The chart below illustrates New York contribution to the national employment in the Fashion, Textile, and Apparel cluster </li></ul>
  8. 8. Marketing Activities <ul><li>Mercedes-Benz Fashion Week is one of the most important events that happens in the fashion industry, and it directly relates to the New York Fashion, Apparel, and Textile cluster </li></ul><ul><li>This is the world’s premier fashion event that takes place in New York and other cities. Mercedes-Benz Fashion Week Event brings together top models, elite designers, top-notch sponsors, and global media </li></ul><ul><li>IMG is responsible for organizing and connecting these people.  International Modeling Agency (IMG) is the world’s largest and most experienced producer of Fashion Weeks </li></ul>
  9. 9. New York’s Fashion School <ul><li>Fashion Institute of Technology </li></ul><ul><li>Fashion Institute of Technology is involved in design, </li></ul><ul><li>fine arts, packaging, and computer animation </li></ul><ul><li>They offer diverse programs in technology, </li></ul><ul><li>marketing, advertising, merchandising, and production </li></ul><ul><li>One of the programs they offer is called Textile </li></ul><ul><li>Development and Marketing Program. The students </li></ul><ul><li>participating in this program gain basic knowledge of </li></ul><ul><li>fabrics that is required to complete a season’s clothing </li></ul><ul><li>line, to in-flight uniforms and fabrics that will stay warm </li></ul><ul><li>to 40 degrees below zero </li></ul><ul><li>After graduating from Textile Development and Marketing </li></ul><ul><li>Program the students can work for the industry’s best or famous designers, become product developers, as well as work for companies that produce and develop and market their products internationally </li></ul>
  10. 10. Famous and Influential Designer <ul><li>Diane Von Furstenberg plays an important part in the fashion world as well as in </li></ul><ul><li>the New York’s Fashion Cluster. </li></ul><ul><li>Bio of DVF </li></ul><ul><li>She first started out in the fashion business in 1972 with her iconic wrap dress </li></ul><ul><li>By 1976, she had sold millions of her dresses, coming symbolize women power and freedom to an entire generation </li></ul><ul><li>In 2005, she was awarded a Lifetime Achievement Award from the Council of Fashion Designers of America </li></ul><ul><li>About DVF Company </li></ul><ul><li>Founded by the designer in 1972, and re-launched </li></ul><ul><li>in 1997, DVF has grown into a global luxury lifestyle </li></ul><ul><li>brand with a complete collection of ready-to-wear, </li></ul><ul><li>swim, accessories, footwear and handbags </li></ul><ul><li>Headquartered in New York City, there are 29 </li></ul><ul><li>freestanding Diane Von Furstenberg boutiques worldwide </li></ul>