Social mediastorytellings neierfinalsrbc
Upcoming SlideShare
Loading in...5
×
 

Social mediastorytellings neierfinalsrbc

on

  • 364 views

Social Media Story Telling. Presented for Loyola Limited's First Annual Student Run Business Conference, February 7-9, 2014. ...

Social Media Story Telling. Presented for Loyola Limited's First Annual Student Run Business Conference, February 7-9, 2014.

With acknowledgement to Jamie Shuttleworth, Emanuel Rosen, and Paul M. Rand. Many thanks also to MarketingProfs.

Visit Loyola Limited via http://loyolalimited.com/

Statistics

Views

Total Views
364
Views on SlideShare
355
Embed Views
9

Actions

Likes
0
Downloads
2
Comments
0

1 Embed 9

https://twitter.com 9

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social mediastorytellings neierfinalsrbc Presentation Transcript

  • 1. Social Media Story Telling Stacy Neier @sneier #SRBC
  • 2. Marketers are the best storytellers.
  • 3. Marketers tell stories through claims: 1. Subject 2. Starting Position 3. Focus 4. Data
  • 4. Great Ideas Call for Calculated Boldness HBR Why Marketing Must Leverage an 'Artscience' Philosophy AdAge
  • 5. Creative Thinking Curiosity in Marketing Critical Thinking Reflective Thinking Hill, Mark E., and John McGinnis. "The curiosity in marketing thinking." Journal of Marketing Education 29.1 (2007): 52-62.
  • 6. Cheerios Love 2013 Subaru Legacy Commercial Little Girl Goes to Kindergarten The Persuaders
  • 7. http://www.youtube.com/watch?v=ViwtNLUqkMY Crazy in Love?
  • 8. Or Crazy NOT in Love? http://brandtags.com/
  • 9. #SRBC FOR THE LOVE OF STORY TELLING
  • 10. 8 Traits of a Loved Company  Slideshare Visual Sketch Notes via MarketingProfs
  • 11. GSnaps What the Klout? Klout Perks Gave Me A Chevy Volt
  • 12. Crazy Love = Crazy Personality?
  • 13. A social voice puts your customers in the right frame of mind. Nacho Dogg! @nachodogg MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
  • 14. MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
  • 15. A social voice showcases your confidence in front of your competition. MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
  • 16. Storytelling has a great impact when you have a social voice. MarketingProfs Six Reasons Why Your Brand Needs a Social Voice In a North Face Jacket, A Reversible Appeal
  • 17. Having the right social voice means your company may be forgiven when it makes mistakes. MarketingProfs Six Reasons Why Your Brand Needs a Social Voice Dominos Pizza Turnaround
  • 18. Scatter My Ashes at Bergdorf's Trailer Bergdorfs Twitter A social voice helps create meaningful connections. MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
  • 19. Social voice conveys trustworthiness. Edelman Trust Barometer 2013 MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
  • 20. #SRBC TOOLS FOR SOCIAL MEDIA STORY TELLING
  • 21. Burt Herman Storify Marketing Smarts
  • 22. Net Promoter Score NPS via Qualtrics
  • 23. http://www.tweetarchivist.com/
  • 24. #SRBC READINGS FOR SOCIAL MEDIA STORY TELLING
  • 25. Stanford Business Absolute Value
  • 26. The Art of Multi-Channel Storytelling
  • 27. MarketingProfs How Companies Use Twitter Big Brands vs Small Brands MarketingProfs Part I Personal Branding Trends for 2014 MarketingProfs Part 2 Personal Branding Trends for 2014
  • 28. #SRBC Q&A  OR TWITTER FEED?
  • 29. Marketers are the best storytellers.
  • 30. Creative Thinking Curiosity in Marketing Critical Thinking Reflective Thinking Hill, Mark E., and John McGinnis. "The curiosity in marketing thinking." Journal of Marketing Education 29.1 (2007): 52-62.
  • 31. Two parting examples of marketers who tell stories through claims . . . 1. Subject 2. Starting Position 3. Focus 4. Data
  • 32. http://www.projectrebrief.com/
  • 33. Life in a Day
  • 34. All You Need is Love THANK YOU!