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Social Media Story Telling. Presented for Loyola Limited's First Annual Student Run Business Conference, February 7-9, 2014. ...

Social Media Story Telling. Presented for Loyola Limited's First Annual Student Run Business Conference, February 7-9, 2014.

With acknowledgement to Jamie Shuttleworth, Emanuel Rosen, and Paul M. Rand. Many thanks also to MarketingProfs.

Visit Loyola Limited via http://loyolalimited.com/

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     Social mediastorytellings neierfinalsrbc Social mediastorytellings neierfinalsrbc Presentation Transcript

    • Social Media Story Telling Stacy Neier @sneier #SRBC
    • Marketers are the best storytellers.
    • Marketers tell stories through claims: 1. Subject 2. Starting Position 3. Focus 4. Data
    • Great Ideas Call for Calculated Boldness HBR Why Marketing Must Leverage an 'Artscience' Philosophy AdAge
    • Creative Thinking Curiosity in Marketing Critical Thinking Reflective Thinking Hill, Mark E., and John McGinnis. "The curiosity in marketing thinking." Journal of Marketing Education 29.1 (2007): 52-62.
    • Cheerios Love 2013 Subaru Legacy Commercial Little Girl Goes to Kindergarten The Persuaders
    • http://www.youtube.com/watch?v=ViwtNLUqkMY Crazy in Love?
    • Or Crazy NOT in Love? http://brandtags.com/
    • #SRBC FOR THE LOVE OF STORY TELLING
    • 8 Traits of a Loved Company  Slideshare Visual Sketch Notes via MarketingProfs
    • GSnaps What the Klout? Klout Perks Gave Me A Chevy Volt
    • Crazy Love = Crazy Personality?
    • A social voice puts your customers in the right frame of mind. Nacho Dogg! @nachodogg MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
    • MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
    • A social voice showcases your confidence in front of your competition. MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
    • Storytelling has a great impact when you have a social voice. MarketingProfs Six Reasons Why Your Brand Needs a Social Voice In a North Face Jacket, A Reversible Appeal
    • Having the right social voice means your company may be forgiven when it makes mistakes. MarketingProfs Six Reasons Why Your Brand Needs a Social Voice Dominos Pizza Turnaround
    • Scatter My Ashes at Bergdorf's Trailer Bergdorfs Twitter A social voice helps create meaningful connections. MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
    • Social voice conveys trustworthiness. Edelman Trust Barometer 2013 MarketingProfs Six Reasons Why Your Brand Needs a Social Voice
    • #SRBC TOOLS FOR SOCIAL MEDIA STORY TELLING
    • Burt Herman Storify Marketing Smarts
    • Net Promoter Score NPS via Qualtrics
    • http://www.tweetarchivist.com/
    • #SRBC READINGS FOR SOCIAL MEDIA STORY TELLING
    • Stanford Business Absolute Value
    • The Art of Multi-Channel Storytelling
    • MarketingProfs How Companies Use Twitter Big Brands vs Small Brands MarketingProfs Part I Personal Branding Trends for 2014 MarketingProfs Part 2 Personal Branding Trends for 2014
    • #SRBC Q&A  OR TWITTER FEED?
    • Marketers are the best storytellers.
    • Creative Thinking Curiosity in Marketing Critical Thinking Reflective Thinking Hill, Mark E., and John McGinnis. "The curiosity in marketing thinking." Journal of Marketing Education 29.1 (2007): 52-62.
    • Two parting examples of marketers who tell stories through claims . . . 1. Subject 2. Starting Position 3. Focus 4. Data
    • http://www.projectrebrief.com/
    • Life in a Day
    • All You Need is Love THANK YOU!