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Social Media Story Telling 	

Stacy Neier	

@sneier 	


#SRBC
Marketers
are the best
storytellers.
Marketers tell stories	

through claims:
	

	

1. Subject
	

2. Starting Position
	


3. Focus	

4. Data
Great Ideas Call for Calculated Boldness HBR	

Why Marketing Must Leverage an 'Artscience' Philosophy AdAge
Creative
Thinking	


Curiosity in
Marketing
	


Critical
Thinking	


Reflective
Thinking 	

Hill, Mark E., and John McGinni...
Cheerios
Love
	


2013 Subaru Legacy
Commercial Little Girl Goes
to Kindergarten	


The Persuaders
http://www.youtube.com/watch?v=ViwtNLUqkMY
	


Crazy in
Love?
Or Crazy
NOT in
Love?	

	

http://brandtags.com/
#SRBC
	

	

	

FOR THE LOVE OF STORY
TELLING
8 Traits of a
Loved Company
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Social mediastorytellings neierfinalsrbc

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Social Media Story Telling. Presented for Loyola Limited's First Annual Student Run Business Conference, February 7-9, 2014.

With acknowledgement to Jamie Shuttleworth, Emanuel Rosen, and Paul M. Rand. Many thanks also to MarketingProfs.

Visit Loyola Limited via http://loyolalimited.com/

Published in: Marketing, Business, Technology
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Transcript of " Social mediastorytellings neierfinalsrbc"

  1. 1. Social Media Story Telling Stacy Neier @sneier #SRBC
  2. 2. Marketers are the best storytellers.
  3. 3. Marketers tell stories through claims: 1. Subject 2. Starting Position 3. Focus 4. Data
  4. 4. Great Ideas Call for Calculated Boldness HBR Why Marketing Must Leverage an 'Artscience' Philosophy AdAge
  5. 5. Creative Thinking Curiosity in Marketing Critical Thinking Reflective Thinking Hill, Mark E., and John McGinnis. "The curiosity in marketing thinking." Journal of Marketing Education 29.1 (2007): 52-62.
  6. 6. Cheerios Love 2013 Subaru Legacy Commercial Little Girl Goes to Kindergarten The Persuaders
  7. 7. http://www.youtube.com/watch?v=ViwtNLUqkMY Crazy in Love?
  8. 8. Or Crazy NOT in Love? http://brandtags.com/
  9. 9. #SRBC FOR THE LOVE OF STORY TELLING
  10. 10. 8 Traits of a Loved Company
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