Social mediastorytellings neierfinalsrbc

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Social Media Story Telling. Presented for Loyola Limited's First Annual Student Run Business Conference, February 7-9, 2014.

With acknowledgement to Jamie Shuttleworth, Emanuel Rosen, and Paul M. Rand. Many thanks also to MarketingProfs.

Visit Loyola Limited via http://loyolalimited.com/

Published in: Marketing, Business, Technology
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Social mediastorytellings neierfinalsrbc

  1. 1. Social Media Story Telling Stacy Neier @sneier #SRBC
  2. 2. Marketers are the best storytellers.
  3. 3. Marketers tell stories through claims: 1. Subject 2. Starting Position 3. Focus 4. Data
  4. 4. Great Ideas Call for Calculated Boldness HBR Why Marketing Must Leverage an 'Artscience' Philosophy AdAge
  5. 5. Creative Thinking Curiosity in Marketing Critical Thinking Reflective Thinking Hill, Mark E., and John McGinnis. "The curiosity in marketing thinking." Journal of Marketing Education 29.1 (2007): 52-62.
  6. 6. Cheerios Love 2013 Subaru Legacy Commercial Little Girl Goes to Kindergarten The Persuaders
  7. 7. http://www.youtube.com/watch?v=ViwtNLUqkMY Crazy in Love?
  8. 8. Or Crazy NOT in Love? http://brandtags.com/
  9. 9. #SRBC FOR THE LOVE OF STORY TELLING
  10. 10. 8 Traits of a Loved Company

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