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MARK 311  Market & Consumer Survey  Data Analysis Roundtable  Presented to  John Hancock Observatory  28 April 2010
Today’s Roundtable Objectives <ul><li>1.   Overview of Data Collection Process and Sample Selection  </li></ul><ul><li>Tea...
Formulate Problem Determine Data Collection Method Determine Research Design Design Data Collection Forms Analyze and Inte...
Managerial Decision Opportunity & Research Objectives  <ul><ul><ul><li>How can John Hancock Observatory generate a followi...
 
Lauren Andresen  Amber Dettmers  Kristin Render  Madora Shinn
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Mary Martin  Matt Muir Trish Nguyen Noel Rodriguez Mary Peg Warner
 
 
 
 
 
Laura Faerber  Demi Giannaras Megan Hermann Pearl Paramadilok  Alexi Prieto
 
 
 
 
Katie Brennan  Caitlin Ferry  Matt Gesner  Alexandra Kassel
 
 
 
*Other events desired include: wine tasting, holiday business parties, charity events, singles night, celebrity appearance...
 
Ryan Anderson  Tommy Arkins  Kati Konstantaras  Jacob Loviska Sarah Scapini
 
 
 
 
 
 
 
Joel Bennett  Asleigh Grizzell  Christina Ladas  Anna Sekh
 
 
Household Income vs. Events
Age group vs. News Source
Where you live vs. Attractions visited
 
 
Next Steps… Questions?  Feedback!  THANK YOU!
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John Hancock Observatory Service Learning Market Research Analysis

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  • Kristin Render
  • Kristin Render
  • Kristin Render
  • Kristin Render
  • Kristin Render
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  • How did you receive this survey? * Please specify your age group. Crosstabulation Count How did you receive this survey? Please specify your age group. 18-20 21-25 26-34 35-44 45-54 55-64 Total Email 7 7 0 1 3 1 19 Facebook 13 21 4 3 1 3 45 Twitter 1 5 1 1 0 0 8 Website 0 0 0 1 0 0 1 Total 21 33 5 6 4 4 73
  • What type of events do you wish the Observatory offered more of? Check all that apply.-Couples event * Please indicate your marital status. Select one choice. Crosstabulation Couples events Please indicate your marital status. Select one choice. Total Married Single In a Relationship 1 3 12 12 27 Total 3 12 12 27
  • Percentage of Each Age Group That Wants to See More of____. Age Group 18-20 21-25 26-34 35-44 45-54 55-64 total 21 33 5 6 4 4 Social Networking 38% 48% 60% 17% 25% 0% Business Networking 33% 27% 20% 33% 0% 0% Family Entertainment 19% 24% 40% 33% 25% 25% Age 21+ Entertainment 38% 81% 60% 33% 25% 0% Couples Events 29% 42% 60% 33% 25% 25% I am Satisfied 24% 9% 20% 17% 25% 75%
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  • Kristin Render
  • Transcript of "John Hancock Observatory Service Learning Market Research Analysis"

    1. 1. MARK 311 Market & Consumer Survey Data Analysis Roundtable Presented to John Hancock Observatory 28 April 2010
    2. 2. Today’s Roundtable Objectives <ul><li>1. Overview of Data Collection Process and Sample Selection </li></ul><ul><li>Team Presentations: Solution Sets </li></ul><ul><li>3. Next Steps for Analysis </li></ul>
    3. 3. Formulate Problem Determine Data Collection Method Determine Research Design Design Data Collection Forms Analyze and Interpret the Data Prepare the Research Report Design Sample and Collect Data
    4. 4. Managerial Decision Opportunity & Research Objectives <ul><ul><ul><li>How can John Hancock Observatory generate a following among local patrons? </li></ul></ul></ul><ul><ul><ul><li>Research Objective 1: </li></ul></ul></ul><ul><ul><ul><li>Determine current demographics of visitors to the Observatory. </li></ul></ul></ul><ul><ul><ul><li>Research Objective 2: </li></ul></ul></ul><ul><ul><ul><li>Determine age profiles of infrequent visitors. </li></ul></ul></ul><ul><ul><ul><li>Research Objective 3: </li></ul></ul></ul><ul><ul><ul><li>Determine ways visitors can stay active in the Observatory for longer periods of time. </li></ul></ul></ul><ul><ul><ul><li>Research Objective 4: </li></ul></ul></ul><ul><ul><ul><li>Assess local residents’ current perception of the John Hancock Observatory as well as its competitors. </li></ul></ul></ul><ul><ul><ul><li>Research Objective 5: </li></ul></ul></ul><ul><ul><ul><li>Determine awareness of special events hosted by The John Hancock Observatory. </li></ul></ul></ul>
    5. 6. Lauren Andresen Amber Dettmers Kristin Render Madora Shinn
    6. 24. Mary Martin Matt Muir Trish Nguyen Noel Rodriguez Mary Peg Warner
    7. 30. Laura Faerber Demi Giannaras Megan Hermann Pearl Paramadilok Alexi Prieto
    8. 35. Katie Brennan Caitlin Ferry Matt Gesner Alexandra Kassel
    9. 39. *Other events desired include: wine tasting, holiday business parties, charity events, singles night, celebrity appearances, book signings, etc.
    10. 41. Ryan Anderson Tommy Arkins Kati Konstantaras Jacob Loviska Sarah Scapini
    11. 49. Joel Bennett Asleigh Grizzell Christina Ladas Anna Sekh
    12. 52. Household Income vs. Events
    13. 53. Age group vs. News Source
    14. 54. Where you live vs. Attractions visited
    15. 57. Next Steps… Questions? Feedback! THANK YOU!

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