John Hancock Observatory Service Learning Market Research Analysis
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John Hancock Observatory Service Learning Market Research Analysis

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  • Kristin Render
  • Kristin Render
  • Kristin Render
  • Kristin Render
  • Kristin Render
  • Kristin Render
  • Kristin Render
  • Kristin Render
  • Kristin Render
  • How did you receive this survey? * Please specify your age group. Crosstabulation Count How did you receive this survey? Please specify your age group. 18-20 21-25 26-34 35-44 45-54 55-64 Total Email 7 7 0 1 3 1 19 Facebook 13 21 4 3 1 3 45 Twitter 1 5 1 1 0 0 8 Website 0 0 0 1 0 0 1 Total 21 33 5 6 4 4 73
  • What type of events do you wish the Observatory offered more of? Check all that apply.-Couples event * Please indicate your marital status. Select one choice. Crosstabulation Couples events Please indicate your marital status. Select one choice. Total Married Single In a Relationship 1 3 12 12 27 Total 3 12 12 27
  • Percentage of Each Age Group That Wants to See More of____. Age Group 18-20 21-25 26-34 35-44 45-54 55-64 total 21 33 5 6 4 4 Social Networking 38% 48% 60% 17% 25% 0% Business Networking 33% 27% 20% 33% 0% 0% Family Entertainment 19% 24% 40% 33% 25% 25% Age 21+ Entertainment 38% 81% 60% 33% 25% 0% Couples Events 29% 42% 60% 33% 25% 25% I am Satisfied 24% 9% 20% 17% 25% 75%
  • Kristin Render
  • Kristin Render

Transcript

  • 1. MARK 311 Market & Consumer Survey Data Analysis Roundtable Presented to John Hancock Observatory 28 April 2010
  • 2. Today’s Roundtable Objectives
    • 1. Overview of Data Collection Process and Sample Selection
    • Team Presentations: Solution Sets
    • 3. Next Steps for Analysis
  • 3. Formulate Problem Determine Data Collection Method Determine Research Design Design Data Collection Forms Analyze and Interpret the Data Prepare the Research Report Design Sample and Collect Data
  • 4. Managerial Decision Opportunity & Research Objectives
        • How can John Hancock Observatory generate a following among local patrons?
        • Research Objective 1:
        • Determine current demographics of visitors to the Observatory.
        • Research Objective 2:
        • Determine age profiles of infrequent visitors.
        • Research Objective 3:
        • Determine ways visitors can stay active in the Observatory for longer periods of time.
        • Research Objective 4:
        • Assess local residents’ current perception of the John Hancock Observatory as well as its competitors.
        • Research Objective 5:
        • Determine awareness of special events hosted by The John Hancock Observatory.
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  • 6. Lauren Andresen Amber Dettmers Kristin Render Madora Shinn
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  • 24. Mary Martin Matt Muir Trish Nguyen Noel Rodriguez Mary Peg Warner
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  • 30. Laura Faerber Demi Giannaras Megan Hermann Pearl Paramadilok Alexi Prieto
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  • 35. Katie Brennan Caitlin Ferry Matt Gesner Alexandra Kassel
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  • 39. *Other events desired include: wine tasting, holiday business parties, charity events, singles night, celebrity appearances, book signings, etc.
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  • 41. Ryan Anderson Tommy Arkins Kati Konstantaras Jacob Loviska Sarah Scapini
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  • 49. Joel Bennett Asleigh Grizzell Christina Ladas Anna Sekh
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  • 52. Household Income vs. Events
  • 53. Age group vs. News Source
  • 54. Where you live vs. Attractions visited
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  • 57. Next Steps… Questions? Feedback! THANK YOU!