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  1. 1. “TO EVALUATE POSITIVE IMPACT OF PROMOTIONAL ACTIVITIES ON SALES OF BUSINESS STANDARD IN DELHI- NCR AREA” PRESENTED BY: ABHAY SINGH ROLL NO.:PGD11001 PGDM BATCH: 2011-2013
  2. 2. OBJECTIVE OF THE STUDY:- To analyze the impact of sales promotion tools. To increase the sales of business Standard newspaper with respect to its competitors. To compare fulfillment of needs of different target segments. To compare the promotional strategies of BS and other news paper.
  3. 3. LEARNING OBJECTIVE:-1. Various aspect of organization Working system of Business standard ltd. How to present good image of the organization?2. How should one behave in an organization Learned about the corporate manners. how to communicate with customer very patiently.3. Learning relative to the project Strategy followed by managers to capture the potential market. Understanding the given product.
  4. 4. INDUSTRY OVERVIEW:- Indian Newspaper primarily segmented across 2 categories:• English Newspapers• Regional Newspapers The print media of the India is currently ranked number one today. A newspaper shows 360 view of the country total condition in various segment. The growth aspect of business newspaper today in India has wider scope as only 0.1 % newspaper in this segment is available.
  5. 5. BUSINESS NEWSPAPERS IN INDIA:-
  6. 6. COMPANY PROFILE :- Business Standard started in 1975 by the Ananda Bazar group in Kolkata. The paper was hived off as a separate company in 1996, and then bought by Mumbai-based financial investors. Mr. A. K. Bhattacharya (At Present) Editor in chief of Business Standard. It is published in colour from 12 centers in India-Mumbai, New Delhi, Kolkata, Bangalore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Lucknow, Pune, Kochi and Bhubaneswar. Business Standard is being sold by 210000 copies every day across the country. It circulated in more than 1000 towns across the country. Kotak Mahindra-67.79% , Great Eastern ShippingCorporation-27.76% & Other- 4.39%. Share holder in BS.
  7. 7. INTRODUCTION OF THE TOPIC:- To evaluate the impact of promotional activities on sale of Business standard. To understand the preference of the readers of business newspaper in respect of their need into it. To find out where they rank business standard in terms of the content and quality amongst the other business newspaper. To find out the flaws which are creating hurdles for business standard to grow into the newspaper market.
  8. 8. RESEARCH METHODOLOGY:-Research design- Descriptive researchData source- Primary dataExtent- DELHI-NCRTime frame- 7th May 2012 to 6th July 2012Sampling technique- 1) probability sampling 2) non-probability samplingSampling frame- The details were collected from these sources:-• Data Provided by business standard manager• Some data From different-different news papers• Data from internet• Some references from friends and relatives Sample size-100
  9. 9. DATA ANALYSIS:-Which Business Newspaper does you read daily? Economic Times 45% Business Standard 31% Business Line 19% Financial Express 5% 50% 45% 45% 40% 35% 31% 30% 25% 19% Series1 20% 15% 10% 5% 5% 0% Business Standard Economic Times Business line financial Express
  10. 10. How do you get your business newspaper?a) E-paperb) Delivered at officec) Bought at news standd) Librarye) Delivered at home Ways to get preffered newspaper 4 15 80-100 60-80 11 40-60 1 20-40 33 0-20 37 0 5 10 15 20 25 30 35 40
  11. 11. Are you ready to compromise with quality in case a good promotion scheme?a) Yesb) No Compromise with quality in case of promotion scheme 100% 90% 45 80% 70% 50-100 60% 0-50 50% 40% 55 30% 20% 10% 0% 1
  12. 12. CONCLUSION:- Business standard is lacking brand awareness in some area and lacking in service in some areas. Majority of the respondents use Economic Times because of bundle offer with Times of India which is Rs. 450 for 12 months for both news papers. Economic Times has the benefit of TOI distribution channel. No page for IT profession. Business Standards daily supplements ‘Money and Market’ influence most to Individual investors/ Stock Brokers to purchase it.
  13. 13. RECOMMENDATIONS:- Business Standard Ltd. should conduct a series of programs like business quiz etc. among management student and Institution of DELHI-NCR. More emphasis on quality and marketing of the brand should be given. Business Standard improve their distribution network. They should also start targeting for selling there news paper in to smaller town with proper marketing . Free subscription must be given to the libraries or public places like delhi metro station in order to generate more awareness for the news paper.

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