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Introduction to Social Media
 

Introduction to Social Media

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A brief Introduction to the world of Social Media - stages, platforms, possibilities

A brief Introduction to the world of Social Media - stages, platforms, possibilities

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    Introduction to Social Media Introduction to Social Media Presentation Transcript

    • Introduction to Social Media
    • What we will cover
      Introduction to Social Media:
      What
      Why
      How
      Benefits for Businesses
      Popular platforms
      Which ones are they
      What is each most famous for
      Doing business on platforms
      Social Media in India
      Local problems
      State of the industry today
    • What?
    • What?
    • Why?
    • Why Engage in Social Media?
      Increasing Sales/Conversions(benefits are not always immediately tangible)
      Improving Reputation
      Increasing Brand Awareness
      Building Relationships
    • How?
      Social Media touches daily lives and changes the way we’ve been doing things; some convenient, some not-so-convenient..
    • Case Study


    • Dell – Reputation Lessons
      +
      +
    • Dell – Reputation Lessons
      Today:
      12+ Company Blogs in 5 languages
      35 community ambassadors
      30+ Corporate Twitter accounts
      Regular crowd-sourced competitions, communities and groups
    • Dell – Boost in Sales
      Dell has made $3 million in 2 years as a result of @DellOutlet on Twitter (650k+ followers)
      Send coupons, clearance sales, heads-up on new products, new arrivals info
    • More..
    • 1
      Even More Case Studies…
      Will it blend?BlendTec
      http://www.willitblend.com/
      http://www.youtube.com/Blendtec
      http://en.wikipedia.org/wiki/Will_It_Blend
    • 2
      Even More Case Studies…
      The Best Job In The World
      Looking for an employee through social media isn’t a new thing, but in this campaign it’s not all about finding the right person.
      In this campaign they’re looking for an employee who would be able to explore, discover and maintain some aspects of the island. During a 6 months stay, the fresh employee has to report his findings on a blog.
      http://www.viralblog.com/social-media/best-job-in-the-world-australias-viral-success/
    • 3
      Even More Case Studies…
      Target BullsEye
      In May of 2009, Target launched a campaign called “Bullseye Gives,” in which they donated $3 million dollars to charities based on fan voting
      They created a Facebook application called “Bullseye Gives”
      Listed ten charities on the page.
      Fans were allowed to vote once a day for their favorite charity.
      The $3 million donation was allocated by each charity’s percentage of the votes.
      http://mashable.com/2009/05/11/target-bullseye-gives/
    • THANK YOU