Celebrity Public relations
Upcoming SlideShare
Loading in...5
×
 

Celebrity Public relations

on

  • 3,670 views

it describes the various activities undertaken by the celebrity to stay in the public eye.

it describes the various activities undertaken by the celebrity to stay in the public eye.

Statistics

Views

Total Views
3,670
Views on SlideShare
3,670
Embed Views
0

Actions

Likes
0
Downloads
73
Comments
1

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • B-Town Institute of Celebrity Management is the only Institute across the World, to offer a specialized course on “Celebrity Management” that focuses on managing various aspects of a Celebrity’s PR, Business, Image and Brand Positioning with a scientific yet practical approach.

    Celebrity Management is an emerging career field with plenty of promises of a luxury lifestyle, lucrative compensation packages, high profile contacts and above all a glamorous working environment.

    Celebrity Managers in Bollywood are the new bosses of film stars. Today, the route to a star is only through a Celebrity Manager. A celebrity manager needs to keep an eye on the fast changing entertainment industry, marketing landscape, Evolution of Innovative, Experiential Marketing and Sponsorship.

    The Celebrity Management course in India will be the first of its kind to be conducted in New Delhi, India. The course will provide employment opportunities in Celebrity Management Agencies, PR Agencies, Sports Organizations, Entertainment and Production house. A celebrity manager starts off at Rs.25,000 per month on an average. With experience, he or she can earn about Rs.30 to 40 lakh per year.

    For more information visit http://www.btowninstitute.com
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Celebrity Public relations Celebrity Public relations Presentation Transcript

  • By S.Y.B.M.S (B Division)
  • Meaning of celebrity
    • A celebrity is a person who is famously recognized in a society or culture.
  • Meaning of Celebrity PR
    • Celebrity PR covers taking care of their lives, their dress code, their behavioral projections, statement in the market/Press, public appearances etc.
  • Various tactics used in Celebrity PR
    • Media Relations
    • Press Release :
    • It is the least expensive way of attempting to get the media interested.
    • Press Conference
    • Tabloid magazines and Interview :
    • Tabloid magazines and talk TV shows
    • bestow a great deal of attention on
    • celebrities.
    • Gossip Columns :
    • Gossip columns mix factual material obtained from official records, with more speculative gossip about the celebrity.
  • Publicity Stunts
    • Publicity stunts grab the headlines and attract media coverage.
  • Online Social Media
    • Websites
    • Social networking sites
    • Twitter
    • Blogging
  • Community relations and philanthropy
    • Charity
    • Working for NGOs
    • Social cause
  • Branching out
    • Starting restaurants :
    • Suniel Shetty, Sachin Tendulkar, Prahlad Kakkar are some of the famous names associated with restaurants in Mumbai.
    • Launching perfumes, clothing lines :
    • Shilpa Shetty has created her own signature scent called S2.
    • Getting into politics :
    • Celebrities like Sanjay Dutt, Shatrughan Sinha, Govinda etc. seem to gravitate toward politics.
  • Reality TV Shows
    • Reality television has the potential to turn its participants into national celebrities.
    • Contestants :
    • Abhijeet Sawant (Indian Idol), Ashutosh (Roadies, Big Boss 2).
    • Hosts:
    • Amitabh Bachhan, Salman
    • Khan, Rannvijay.
    • Celebrity Judge :
    • Alka Yagnik, Anu Malik, Saroj Khan, Rani Mukherjee.
    • Guest appearances :
    • To promote their movies.
  • PR by Vijender Singh
    • Ramp walks
    • Guest appearances in reality shows
    • Bollywood movies
  • Brand Obama- The ultimate PR triumph
    • Use of online social media :
    • Facebook :
    • Facebook fan page with
    • more than 3.2 million fans.
    • Website :
    • MyBarackObama.com
    • Twitter :
    • He tweeted frequently, ultimately becoming the single most followed entity on Twitter.
    • Press conferences :
    • He held four prime-time press conferences, the same number held by George W. Bush in his entire presidency.
    • Television appearances , interviews and Sports Programming.
  • Conclusion
    • There is only one thing in the world worse than being talked about, and that is not being talked about."
    • - Oscar Wilde