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marketing of biochar in rural markets

marketing of biochar in rural markets

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biochar biochar Presentation Transcript

  • JAIVIK JEEVAN - AN INITIATIVE
  • Introduction
    • Exciting start-up company.
    • Deals with development and
    • marketing of biotic fertilizer.
  • WHAT IS BIOCHAR? BIO - CHAR CHARCOAL BIOTIC
  • BIOCHAR
    • Carbon-free charcoal.
    • Used as a fertilizer.
    • Made by the process of Pyrolysis.
    • Soil-friendly.
  • PREPARATION OF BIOCHAR.
    • Made out of plant waste.
    • Use of a technique called as Pyrolisis.
    • Heating waste in absence of oxygen using frictional heat.
    • Locks carbon in the residue.
  • The Machine
    • Input slot
    • Wire source 100 volts.
    • Titanium rods
    • Main outlet.
    • Quarry.
    • Vacuum.
    • Outlet for gases
    • Towards suction pump.
  • MARKET ANALYSIS
    • TARGET MARKET
    • Farmers, agricultural corporations.
    • DEMOGRAPHIC CHARACTERISTICS
    • Farmers belonging to all income classes, especially the low income groups.
    • TRENDS
    • Increase in the requirements of soil. Cutting carbon emissions.
    • COMPETITORS
    • Local and other fertilizer providers.
  • MARKET ANALYSIS
    • COMPETITIVE EDGE
    • First of its kind in India.
    • Provides cheap fertilizers.
    • A-1 quality natural fertilizers.
    • CLIENTELE
    • Rural corporations.
    • Agricultural societies.
    • Small scale unions.
    • Village administrative bodies.
  • MARKETING ANG SALES PLANS
    • MARKETING VEHICLES
    • 1.Advertisements on Television.
    • 2.Advertisements in Newspapers.
    • 3.Promotioons in agricultural magazines.
    • 4.Word of mouth.
    • OPERATIONS
    • 1.Settingup machines.
    • 2.Acquiring biotic waste.
    • 3.Setting up of a two-channel network
    • system.
  • MARKETING ANG SALES PLANS
    • EFFICIENCIES
    • Pioneers.
    • Creativity.
    • Professionalism.
    • Punctuality.
    • CHALLENGES
    • Skilled labor.
    • Technological development in India.
    • Lack of trust.
    • Agriculture is risky.
  • Strategies & actions for effective distribution networks
    • Farmers trained on group marketing.
    • Assess functional capacity of
    • co-operatives.
    • Design courses and deliver them.
    • Pre-packed fertilizer distributed in small labeled bags.
    • Develop standards & advertise small packs
    • Suppliers diversify into output marketing
    • Deliver dual input/output service package
  • PROJECTED BALANCE SHEET (Sources Of Funds) 7,00,000 4,00,000 - Outstanding expenses 10,00,000 5,00,000 - Creditors 1,30,00,000 85,00,000 58,00,000 Total Sources 3,00,000 1,00,000 1,00,000 Provision for debts 10,00,000 5,00,000 2,00,000 Reserves 1,00,00,000 (Rs. 10,00,000 each) 70,00,000 (Rs. 7,00,000 each) 55,00,000 (Rs. 5,50,000 each) Capital (10 partners) Amt. (In Rs.) 2011-12 Amt. (In Rs.) 2010-11 Amt. (In Rs.) 2009-10 PARTICULARS
  • PROJECTED BALANCE SHEET (Application Of Funds) 1,30,00,000 85,00,000 58,00,000 Total Application 7,00,000 6,00,000 3,00,000 Misc. Expenses 20,00,000 40,00,000 8,00,000 68,00,000 10,00,000 20,00,000 4,00,000 34,00,000 5,00,000 4,00,000 1,00,000 10,00,000 CURRENT ASSETS Debtors Cash and Bank Loans and advances TOTAL CURRENT ASSETS 40,00,000 10,00,000 55,00,000 20,00,000 25,00,000 45,00,000 5,00,000 40,00,000 45,00,000 FIXED ASSETS Land Machinery TOTAL FIXED ASSETS Amt. (In Rs.) 2011-12 Amt. (In Rs.) 2010-11 Amt. (In Rs.) 2009-10 PARTICULARS
  • SALES AND PROFITS PROJECTION 0 20 40 60 80 100 120 140 2009-10 2010-11 2011-12 SALES (Rs. In lakhs) PROFITS (Rs. In lakhs)
  • THANK YOU FOR YOUR CO-OPERATION…