Friday, September 21st, 3:15 pmParking Reform Comes to New England                          Jason Schrieber, NelsonNygaard...
Why Talk About Parking?
Rockport, MA
Winchester, MA
New York, NYSomerville, MA           5
Redwood City, CA
Vancouver, BCMiami, FL                 Cleveland, OH                                 Raleigh, NCManchester, UK            ...
Arlington, VA                   Berkeley, CAWashington, DC             8
Redwood City, CA                   Pasadena, CA  Vancouver, BC               9
10
Is P the new scarlet letter  in Salem, Massachusetts?Tom Daniel, AICPCity of SalemSNEAPA, September 21, 2012
The scarlet P ?
Downtown Parking in Zoning Code• 1980’s had high vacancy and little vibrancy• To facilitate downtown residential  developm...
• Public Parking  - Off-street     - Two garages (914 and 207 spaces, 1,121 total)     - 10 parking lots (38-123 spaces, 7...
Parking Study• In response to redevelopment question• Goals of study:  - Develop a comprehensive approach to    managing p...
Public Process: Working Group  -   Destination Salem (Tourism Office)  -   Downtown Business Owners  -   Downtown Develope...
Public Process•   Public workshops•   Survey•   Stakeholder interviews•   Report submitted to City Council July 2010•   Ad...
Public Process• Outreach September 2010-April 2011  - Large employers/users: DA, NPS, PEM, Salem Five,    YMCA  - Small em...
There’s no parking downtown!     I always find parking downtown.I’ll walk 15 minutes if it’ll save me a buck.       I don’...
R    M        PR        M
Convenience and location     matter most.
What is the most importantconsideration for you in choosing    where to park in Salem? - 76% said ease of finding a space ...
Even at peak weekday time, there is parking available.
Parking availability is    unbalanced.
On-street regulations are       confusing.
Ruane JudicialCenter                      NPS Visitor Center                                Waterfront Garage        Post ...
Pricing is unbalanced.
On-street availability is key.
On-street availability is key.City Council adopted policy objective for theparking system to operate at 15% on-street     ...
ObjectiveHave 1 out 8 on-street spaces open  to create a better experience for customers, residents, and visitors         ...
Recommendations from theParking Study Working Group   for City Council Action
1. Address Existing Concerns  -   Remove accessibility barriers  -   Eliminate conflicting signage  -   Improve pay statio...
2. Implement Relative Pricing  - High demand areas are priced more than    low demand areas  - On-street is priced more th...
2. Implement Relative Pricing    On-Street Meters   Formerly Currently    - Zone 1              $0.50     $1.50    - Zone ...
2. Implement Relative Pricing    Parking Lots         Formerly Currently    Church Street West      $1.50     $1.00    Chu...
Relative PricingRuane Judicial Center                        NPS Visitor Center                                  Waterfron...
3. Revise Existing Pass Program and   Add Low Cost Option  - Add New Monthly Pass Areas
New Monthly Pass Areas  Ruane Judicial Center                                        NPS Visitor Center                   ...
3. Revise Existing Pass Program and   Add Low Cost Option  - Revise Pricing    - $65/month for Downtown Garage (a $5/month...
4. Extend Time Limits  - Four-hour time limit on-street and    in lots  - Limited exceptions:       - On-street spaces by ...
5. Revise Enforcement Hours and Fines- On-Street: 8:00 AM to 8:00 PM (Mon-Sat)- Lots: 8:00 AM to 6:00 PM (Mon-Sat)- Garage...
6. Increase Weekday On-Street Supply         Ruane Judicial Center                                 NPS Visitor Center     ...
7. Increase Availability of Convenience    Parking in Downtown Garage8. Increase Off-Street Supply9. Implement New Governa...
How is it going?Is P the scarlet letter?
Implementation• Implementation Team  - Dedicated group  - Knowledge gaps and organizational    challenges  - Culture and s...
Implementation• Technology is a Frenemy
Implementation• Timing is Everything  - The Steve’s Market Kerfuffle    (a/k/a the meter vs. the loaf of bread)
Steve’s Market Kerfuffle  Ruane Judicial Center                          NPS Visitor Center                               ...
Implementation• Our Hearing Officer is a Saint  (and hopefully yours is too)• A Good Communications Plan Matters
Implementation• Don’t like  - paying for what had been free  - paying more for annual pass    (10% discount vs. 31% discou...
Implementation• Data is Still Your Friend• Meeting City Council objective of one  space open per block in most areas• Howe...
Implementation• Increased utilization in Waterfront  Garage and Crombie Street Lot• Decrease in number of tickets issued
Implementation• No Scarlet P sequel to Hawthorne’s  classic• Fortunately, unlike Hester Prynne,  I haven’t been shunned or...
Tom Daniel, AICPEconomic Development        Manager    City of Salem    978 619-5685 tdaniel@salem.com
Parking Reform Comes to New England                            West Hartford, CT
Town of West HartfordMunicipal Parking Division           Brooke Nelson
OBJECTIVES  • Understand existing conditions  • Balance utilization on/off-street  • Promote turnover and availability
SCOPE of STUDY Area of 1 Square MileInventory Capacity: 5672    Data Collection  Utilization Analyses
8 AM       NEPC 07NOV12
10 AM        NEPC 07NOV12
12 PM        NEPC 07NOV12
2 PM       NEPC 07NOV12
4 PM       NEPC 07NOV12
6 PM       NEPC 07NOV12
8 PM       NEPC 07NOV12
Occupied    Vacant       WH PAID PARKING100%90%                         944                     1276            Paid Parki...
Occupied    Vacant       WH FREE PARKING100%90%                                                               Free Parking...
Occupied    Vacant                                 Occupied   Vacant100%   WH PAID PARKING                            100%...
Occupied    Vacant       WH METERED PARKING                             33100%                                            ...
Occupied    Vacant       BRACE LOT100%                                                  3190%                        30   ...
Occupied    Vacant       FARMINGTON LOT                               8100%                     190%                      ...
Occupied    Vacant       ISHAM GARAGE100%                                                    7090%                        ...
Occupied    Vacant       MEMORIAL GARAGE100%90%                                              114                          ...
Occupied    Vacant       TOWN HALL LOT100%90%                       14680%           196             190       24070%     ...
Occupied    Vacant       29 S MAIN GARAGE100%90%                       172     18880%             284                     ...
Occupied    Vacant       75 ISHAM BLDG B100%90%                         41                 59                58    52     ...
Occupied    Vacant       65 MEMORIAL BLDG C100%90%                       1480%             2070%        3760%             ...
Existing Fee Schedule                                                FREE          DAILY             DAYSFACILITIES       ...
Occupied    Vacant100% MEMORIAL RD (On-Street Meters)                                                 1                   ...
Occupied  Vacant                        Occupied  Vacant100% ISHAM RD (N/S)            0 1                    0 1   100% I...
Occupied    Vacant100% FARMINGTON AVE (On-Street Meters)               2                          4 90%                   ...
Occupied    Vacant100% S MAIN ST (On-Street Meters)                                                      2     7          ...
Occupied       Vacant                                                       0100% LA SALLE RD (On-Street 2                ...
Occupied    Vacant       BURR ST (Non-Metered)                              0     2100%                                   ...
Occupied      Vacant100% FARMINGTON (W Sovereign Non-Metered)                           090%                              ...
Occupied   Vacant                         Occupied     Vacant100% BRACE LOT                                100% FARMINGTON...
OCCUPANCY RATES                 AVERAGE OCCUPANCY105%                                       Noon to 8PM100%               ...
Proposed Fee Schedule                                                FREE          DAILY             DAYSFACILITIES       ...
Objectives met?    Understand existing conditions    Balance utilization on/off-street    Promote turnover and availability
Town of West HartfordMunicipal Parking Division           Brooke Nelson
Parking Reform Comes to New England                                      Nashua, NH
EARLY IMPACTS OF PARKINGRATE CHANGES IN NASHUA,    NEW HAMPSHIRE               Thomas Galligani      Economic Development ...
“Withoutturnover of customers,we’re all dead downtown”
Nashua, NH
Retail competition                 Merrimack              Premium OutletsAmherst St/Route 101A                      Downto...
“When spaces      arelocked up all day long, it just doesn’thelp you in any way”
Parking regulations changed in    November of 2011•   Prices increased for prime and high    demand locations•   Time limi...
Three (or four)parking zonesestablished
Total receipts rose substantially• Revenue increased by over 60%      •2011 monthly average - $26,000       2011          ...
Revenue increased in every zone                   Parking Revenue                    (January - August)$18,000$16,000$14,0...
…total hours parked also increased.         Monthly Hours Parked by Zone25,00020,00015,000                                ...
…however, utilization rates decreased               Parking Utilization Rate                     (January-                ...
…as parking hours expanded      by 37%.              Monthly Audited Hours                   (January-                   (...
Parking shifted to more remote   zones and spaces          2011     2012     Change     % ChangeZone 1                    ...
TRENDS BY ZONE
Zone 1
Zone 1    •  148 metered       spaces    • Prime, on-street       Main Street       corridorAverage    • High demand sideM...
Core areas ofDowntown seeincreased use(10% or more)• Main St south of  the Nashua River• West Pearl Street
Outlying areassee decreaseduse(-10% or more)• Factory Street• High Street• Main Street north  of the Nashua  River
Zone 2
Zone 2 • 226 metered spaces • On-street spaces, off-   street lots “about a   block away” from   Main St • Main Street nor...
Increased usewhere adjacentto Zone 1• Railroad Square  lot and adjacent  on-street spaces• School Street• West Pearl Stree...
Off-street lotsand more remotestreet see lessuse(-10% or more)• Spring St,  Riverside Lot• School Street• Spring Street
Zone 3
Zone 3• 148 metered spaces• “a couple of blocks  away” from Main  Street• Garages, remote lots  and on-street spacesAverag...
Off-street lots on-street spacesadjacent to Zone2 see increaseduse(10% or more)• Maple St, School  St, Library Lot• Canal,...
Few areas seedecreased use inZone 3(-10% or more)• Factory Street• Cottage Street
Zone 1a
Zone 1a  • 88 metered spaces  • Prime, off-street    lots within a block    of Main Street  • Free parking on    Saturdays...
All four lots showlarge declines inuse• Garden Street Lot• Factory Street Lot• Main Street north  of the Nashua  River
“Many all-day parkers havechanged their habitsdue to the new regulations, therefore benefiting     businesses”
“It was like   winning the lottery –it used to be so hard for us to find             a space”
“The availability ofspaces for those wishing toconduct business downtown     have increased  dramatically and it certainly...
EARLY IMPACTS OF PARKINGRATE CHANGES IN NASHUA,    NEW HAMPSHIRE               Thomas Galligani      Economic Development ...
Parking Reform Comes to New England                                      Belmont, MA
Belmont CenterClaflin Lot
Belmont, MA
Belmont Comprehensive Plan – 2010-2020
Guiding Principles• Provide convenient  parking for  customers• Protect residential  neighborhoods from  spillover• Establ...
6pm on a Saturday                    Issue #2: Customer Parking                                        Sat, 6pm-8pm
Customer Parking                                 Leonard Street Availability100%                                     3    ...
Customer Parking                                 Claflin Lot Availability100%                                             ...
Customer ParkingIntercept Surveys:Weekend Off-Street Parkers:     “Did you find a space right away or search?”            ...
Example: Nashua, NHGoals• Raise money for  downtown improvements• More availability for  customers
Example: Nashua, NHCity doubled parking fees to $1/hour at  meters on and off       Main St.        RED       ZONE      $1...
Example: Nashua, NHMerchant Reactions to Parking Changes:• “Without turnover of customers, we’re all dead  downtown”• “The...
$0     $0   $0               $0.60
$0     $0   $0               $0.60
$1.0015 min         $0.50 $0.25 free         30 min          free     $0/                  Permit
Utilization and Spillover
Utilization and Spillover
Pedestrian Connections – Streetscape Plan                                Proposed
Employee ParkingEmployees oftenoccupy spaces on primestreets
8am on a Thursday
Employee ParkingSigning andencouragement hasnot changed behavior
Employee ParkingAggressiveenforcement has notchanged behaviorSends the wrongmessage tocustomers
Example: Redwood City, CA• Modify the Parking Permit  Program  – To accommodate employees,    crafted a parking permit    ...
19
Amherst
Signage
Recommended Signage Locations
Access to Leonard Street
Access to Leonard Street
Access to Leonard Street
Claflin Lot Pedestrian Connections
Pi Alley Boston
Parking Reform Comes to New EnglandKey Themes:• Parking is politics  – But overwhelming data is irrefutable• Think compreh...
Haverhill, MA                2                0
20
On-Street Utilization:                                       Washington Street District             Washington Street100% ...
21
Parking Utilization:                                          Merrimack Street District                    Off-Street100%9...
Haverhill, MA                2                1
Haverhill, MA                2                1
Haverhill, MA: Washington Square                                   2                                   1
Haverhill, MA: Washington Square Redesigned                                              2                                ...
Melrose, MA
Friday, September 21st, 3:15 pmParking Reform Comes to New England                          Jason Schrieber, NelsonNygaard...
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
Parking reform comes to New England
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Parking reform comes to New England

  1. 1. Friday, September 21st, 3:15 pmParking Reform Comes to New England Jason Schrieber, NelsonNygaard Tom Daniel, City of Salem, MA Brooke Nelson, Town of West Hartford, CT Tom Galligani, City of Nashua, NH
  2. 2. Why Talk About Parking?
  3. 3. Rockport, MA
  4. 4. Winchester, MA
  5. 5. New York, NYSomerville, MA 5
  6. 6. Redwood City, CA
  7. 7. Vancouver, BCMiami, FL Cleveland, OH Raleigh, NCManchester, UK 7
  8. 8. Arlington, VA Berkeley, CAWashington, DC 8
  9. 9. Redwood City, CA Pasadena, CA Vancouver, BC 9
  10. 10. 10
  11. 11. Is P the new scarlet letter in Salem, Massachusetts?Tom Daniel, AICPCity of SalemSNEAPA, September 21, 2012
  12. 12. The scarlet P ?
  13. 13. Downtown Parking in Zoning Code• 1980’s had high vacancy and little vibrancy• To facilitate downtown residential development, ordinance changed – 1 space required for existing buildings • can be on site or in a facility within 1,000 ft. – 1.5 spaces required on site for new construction• No spaces required for commercial uses
  14. 14. • Public Parking - Off-street - Two garages (914 and 207 spaces, 1,121 total) - 10 parking lots (38-123 spaces, 728 total) - On-street - Metered (331 spaces) - Time limit (38 spaces) - Resident Only (50 spaces) - Unregulated (42 spaces)• Private Parking (2,500 spaces)• 2010: first pay stations installed
  15. 15. Parking Study• In response to redevelopment question• Goals of study: - Develop a comprehensive approach to managing parking - Have greater efficiency in parking management to improve availability for residents, customers, employees, and visitors - Balance parking needs of different users to allow for economic development in downtown• Did not address all parking issues: - e.g., snow emergencies, citywide residential parking
  16. 16. Public Process: Working Group - Destination Salem (Tourism Office) - Downtown Business Owners - Downtown Developer - Downtown Residents - Salem Chamber of Commerce - Salem Department of Planning and Community Development - Salem Main Streets - Salem Parking Board - Salem Parking Department - Salem Police Department - Salem Redevelopment Authority - The Salem Partnership (Public/Private Group)
  17. 17. Public Process• Public workshops• Survey• Stakeholder interviews• Report submitted to City Council July 2010• Additional outreach prior to Sept 2010 City Council action - NIAC, Chamber of Commerce, Parking Board
  18. 18. Public Process• Outreach September 2010-April 2011 - Large employers/users: DA, NPS, PEM, Salem Five, YMCA - Small employers and residents - Presentations: Salem Partnership (with Destination Salem), Salem Rotary, Salem Chamber of Commerce, Salem Main Streets, Salem Parking Board, NIAC• City Councilor Briefings (March-June 2011)• City Council Presentations April, May, June 2011• Additional Downtown Stakeholder Presentations (April-June 2011)• Newspaper articles and editorials• 30 public workshops, presentations, or meetings
  19. 19. There’s no parking downtown! I always find parking downtown.I’ll walk 15 minutes if it’ll save me a buck. I don’t care what it costs to park. I pay Salem property taxes so I should be able to park for free. I feed the meter, but not in front of my business.I buy passes for my employees so they’re not at customer spaces out front. I’m willing to risk a $15 ticket for convenience.
  20. 20. R M PR M
  21. 21. Convenience and location matter most.
  22. 22. What is the most importantconsideration for you in choosing where to park in Salem? - 76% said ease of finding a space and location - 10% said price
  23. 23. Even at peak weekday time, there is parking available.
  24. 24. Parking availability is unbalanced.
  25. 25. On-street regulations are confusing.
  26. 26. Ruane JudicialCenter NPS Visitor Center Waterfront Garage Post Office
  27. 27. Pricing is unbalanced.
  28. 28. On-street availability is key.
  29. 29. On-street availability is key.City Council adopted policy objective for theparking system to operate at 15% on-street availability per block face.
  30. 30. ObjectiveHave 1 out 8 on-street spaces open to create a better experience for customers, residents, and visitors Key Methods - Use relative pricing - Provide additional optionsAdditional Anticipated Outcomes - Simplified regulation- Reduced employee meter-feeding
  31. 31. Recommendations from theParking Study Working Group for City Council Action
  32. 32. 1. Address Existing Concerns - Remove accessibility barriers - Eliminate conflicting signage - Improve pay station kiosk interface - Improve exiting for pass holders at Downtown Garage - Install signage identifying Crombie Street and One Salem Green lots - Install signage to intercept courthouse users - Work with Office of the Jury Commissioner to provide parking (and other) information
  33. 33. 2. Implement Relative Pricing - High demand areas are priced more than low demand areas - On-street is priced more than off-street
  34. 34. 2. Implement Relative Pricing On-Street Meters Formerly Currently - Zone 1 $0.50 $1.50 - Zone 2 $0.50 $0.75 - Zone 3 $0.50 $0.50 Parking Garages Formerly Currently - Downtown $1.50 $0.75 - Waterfront $1.50 $0.25
  35. 35. 2. Implement Relative Pricing Parking Lots Formerly Currently Church Street West $1.50 $1.00 Church Street East $0.50 $1.00 Salem Green $0.50 $1.00 Sewall Street $0.50 $0.75 Front Street $0.50 $0.75 Klop Alley $0.50 $0.75 Crombie Street $0.50 $0.50 Riley Plaza East $0.50 $0.50 Riley Plaza West $0.00 $0.50 Bridge Street $2.00/day $4.00/day
  36. 36. Relative PricingRuane Judicial Center NPS Visitor Center Waterfront Garage Post Office
  37. 37. 3. Revise Existing Pass Program and Add Low Cost Option - Add New Monthly Pass Areas
  38. 38. New Monthly Pass Areas Ruane Judicial Center NPS Visitor Center Waterfront Garage Post Office
  39. 39. 3. Revise Existing Pass Program and Add Low Cost Option - Revise Pricing - $65/month for Downtown Garage (a $5/month increase) - $25/month for Waterfront Garage (a $35/month decrease ) - Note: Annual pass for garages now a 10% discount instead of 31% discount - $25/month for on-street zones - Establish Maximum Number of Passes - 75% of parking supply in a specific parking asset
  40. 40. 4. Extend Time Limits - Four-hour time limit on-street and in lots - Limited exceptions: - On-street spaces by the post office proposed to stay 30 minutes - Church Street West lot (original pay station lot) to remain unlimited - Steve’s Market kerfuffle
  41. 41. 5. Revise Enforcement Hours and Fines- On-Street: 8:00 AM to 8:00 PM (Mon-Sat)- Lots: 8:00 AM to 6:00 PM (Mon-Sat)- Garages continue to operate until 2:00 AM Thursdays, Fridays, and Saturdays- Parking ticket increase from $15 to $25
  42. 42. 6. Increase Weekday On-Street Supply Ruane Judicial Center NPS Visitor Center Waterfront Garage Post Office
  43. 43. 7. Increase Availability of Convenience Parking in Downtown Garage8. Increase Off-Street Supply9. Implement New Governance Model10. Establish Parking and Transportation Fund11. Develop and Implement Communications and Information Plan
  44. 44. How is it going?Is P the scarlet letter?
  45. 45. Implementation• Implementation Team - Dedicated group - Knowledge gaps and organizational challenges - Culture and systems shifts - Problem-solving approach - Electronic-based data vs. paper-based data
  46. 46. Implementation• Technology is a Frenemy
  47. 47. Implementation• Timing is Everything - The Steve’s Market Kerfuffle (a/k/a the meter vs. the loaf of bread)
  48. 48. Steve’s Market Kerfuffle Ruane Judicial Center NPS Visitor Center Waterfront Garage Post Office Steve’s Market
  49. 49. Implementation• Our Hearing Officer is a Saint (and hopefully yours is too)• A Good Communications Plan Matters
  50. 50. Implementation• Don’t like - paying for what had been free - paying more for annual pass (10% discount vs. 31% discount) - the new enforcement hours (because I got a ticket)• Love - the low cost of Waterfront Garage - the monthly zone (except if I used to park there for free) - the smart meters and want more - the brochures and website
  51. 51. Implementation• Data is Still Your Friend• Meeting City Council objective of one space open per block in most areas• However, pressure to make changes before system fully balanced
  52. 52. Implementation• Increased utilization in Waterfront Garage and Crombie Street Lot• Decrease in number of tickets issued
  53. 53. Implementation• No Scarlet P sequel to Hawthorne’s classic• Fortunately, unlike Hester Prynne, I haven’t been shunned or run out of town
  54. 54. Tom Daniel, AICPEconomic Development Manager City of Salem 978 619-5685 tdaniel@salem.com
  55. 55. Parking Reform Comes to New England West Hartford, CT
  56. 56. Town of West HartfordMunicipal Parking Division Brooke Nelson
  57. 57. OBJECTIVES • Understand existing conditions • Balance utilization on/off-street • Promote turnover and availability
  58. 58. SCOPE of STUDY Area of 1 Square MileInventory Capacity: 5672 Data Collection Utilization Analyses
  59. 59. 8 AM NEPC 07NOV12
  60. 60. 10 AM NEPC 07NOV12
  61. 61. 12 PM NEPC 07NOV12
  62. 62. 2 PM NEPC 07NOV12
  63. 63. 4 PM NEPC 07NOV12
  64. 64. 6 PM NEPC 07NOV12
  65. 65. 8 PM NEPC 07NOV12
  66. 66. Occupied Vacant WH PAID PARKING100%90% 944 1276 Paid Parking: 322280% 1151 1351 1479 1643 Metered spaces Municipal Lots & Garages70% Town Center Garage 214460%50%40% 227830% 2071 1871 1946 1743 157920% 107810% 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  67. 67. Occupied Vacant WH FREE PARKING100%90% Free Parking: 245080% Private Properties 1128 1274 1353 Public Roads70% 1410 1355 160760% 178750%40%30% 1322 117620% 1040 1095 1097 84310% 663 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  68. 68. Occupied Vacant Occupied Vacant100% WH PAID PARKING 100% WH FREE PARKING 90% 90% 944 1151 1276 80% 1351 1643 80% 1479 1128 1274 1353 70% 70% 1410 1355 1607 2144 1787 60% 60% 50% 50% 40% 40% 2278 2071 30% 1743 1871 1946 30% 1322 1176 20% 1579 20% 1040 1095 1097 1078 663 843 10% 10% 0% 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  69. 69. Occupied Vacant WH METERED PARKING 33100% 10490% 95 12080% 194 24670% 33860%50% 46140% 399 374 39030% 300 24820% 15610% 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  70. 70. Occupied Vacant BRACE LOT100% 3190% 30 5680% 88 82 7970%60% 20150%40% 214 213 18830% 156 162 16520%10% 43 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  71. 71. Occupied Vacant FARMINGTON LOT 8100% 190% 35 46 4480%70% 7860% 12650% 148 14140% 105 114 10330%20% 7110% 23 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  72. 72. Occupied Vacant ISHAM GARAGE100% 7090% 12080%70% 294 271 268 32860% 39450%40% 420 37030%20% 196 219 222 16210% 96 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  73. 73. Occupied Vacant MEMORIAL GARAGE100%90% 114 12880% 236 21070% 289 34660% 39450%40% 426 41230% 304 33020% 251 19410% 146 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  74. 74. Occupied Vacant TOWN HALL LOT100%90% 14680% 196 190 24070% 338 343 33160%50%40% 38930% 339 345 29520% 204 197 19210% 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  75. 75. Occupied Vacant 29 S MAIN GARAGE100%90% 172 18880% 284 41170% 48160% 662 71950%40% 628 61230% 516 38920% 31910% 138 81 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  76. 76. Occupied Vacant 75 ISHAM BLDG B100%90% 41 59 58 52 7080% 7870% 10460%50%40% 124 106 107 11330% 95 8720% 6110% 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  77. 77. Occupied Vacant 65 MEMORIAL BLDG C100%90% 1480% 2070% 3760% 44 52 57 5850%40% 4430% 3820% 2110% 14 6 0% 1 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  78. 78. Existing Fee Schedule FREE DAILY DAYSFACILITIES RATES CAPACITY PERIOD MAX /HOURSIsham Garage $1.50/Hr $7.00 24/7 460Memorial Garage $1.50/Hr $7.00 24/7 540 Mon-SunBrace Lot $1.50/Hr 0.5 Hr $7.00 244 9AM to 2AM Mon-SunFarmington Lot $1.50/Hr 0.5 Hr $7.00 149 9AM to 2AM Mon-SunTown Hall Lot* $1.50/Hr 0.5 Hr $7.00 535 9AM to 2AM Mon-SatMeters $1.00/Hr $11.00 494 9AM to 10PM Mon-Sat29 SMain Garage** $1.50/Hr $12.00 800 8AM to 1AM* Employee parking & Over 80% of transactions related to Town business (free parking)** Privately owned and operated
  79. 79. Occupied Vacant100% MEMORIAL RD (On-Street Meters) 1 0 1 2 4 90% 12 80% 19 70% 60% 50% 42 41 40 41 38 40% 30 30% 23 20% 10% 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  80. 80. Occupied Vacant Occupied Vacant100% ISHAM RD (N/S) 0 1 0 1 100% ISHAM RD (E/W) 0 0 90% 1 90% 2 3 80% 5 80% 70% 70% 60% 60% 9 10 10 9 50% 13 12 12 13 12 50% 13 13 40% 10 40% 11 30% 8 30% 20% 20% 10% 10% 4 3 3 4 0% 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  81. 81. Occupied Vacant100% FARMINGTON AVE (On-Street Meters) 2 4 90% 12 15 17 21 80% 70% 42 60% 50% 66 64 40% 56 53 51 47 30% 20% 26 10% 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  82. 82. Occupied Vacant100% S MAIN ST (On-Street Meters) 2 7 8 8 90% 24 80% 43 70% 60 60% 50% 85 79 79 80 40% 63 30% 44 20% 27 10% 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  83. 83. Occupied Vacant 0100% LA SALLE RD (On-Street 2 Meters) 8 14 90% 29 80% 46 70% 66 60% 50% 106 108 100 94 40% 79 30% 62 20% 42 10% 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  84. 84. Occupied Vacant BURR ST (Non-Metered) 0 2100% 190% 6 10 1180%70% 2260%50% 39 46 3840% 34 30 2930%20% 1810% 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  85. 85. Occupied Vacant100% FARMINGTON (W Sovereign Non-Metered) 090% 7 17 2180% 20 2270% 3660%50% 5040% 4330% 30 33 28 2920% 1410% 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  86. 86. Occupied Vacant Occupied Vacant100% BRACE LOT 100% FARMINGTON LOT 1 8 30 3190% 56 90% 3580% 88 82 79 80% 46 4470% 70% 7860% 201 60% 12650% 50% 148 14140% 214 213 40% 188 103 105 11430% 156 162 165 30%20% 20% 7110% 43 10% 23 0% 0% 8AM 10AM 12PM 2PM 4PM 6PM 8PM 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  87. 87. OCCUPANCY RATES AVERAGE OCCUPANCY105% Noon to 8PM100% 120% 100%95% 80%90% NOON 60% 40%85% 6PM AVG 20%80% 0%
  88. 88. Proposed Fee Schedule FREE DAILY DAYSFACILITIES RATES CAPACITY PERIOD MAX /HOURSIsham Garage $1.50/Hr $7.00 24/7 460Memorial Garage $1.50/Hr $7.00 24/7 540 Mon-SunBrace Lot $2.00/Hr 0.5 Hr $10.00 244 9AM to 2AM Mon-SunFarmington Lot $2.00/Hr 0.5 Hr $10.00 149 9AM to 2AM Mon-SunTown Hall Lot* $2.00/Hr 0.5 Hr $10.00 535 9AM to 2AM Mon-SatMeters $2.00/Hr $16.00 494 9AM to 10PM Mon-Sat29 SMain Garage** $1.50/Hr $12.00 800 8AM to 1AM* Employee parking & Over 80% of transactions related to Town business (free parking)** Privately owned and operated
  89. 89. Objectives met? Understand existing conditions Balance utilization on/off-street Promote turnover and availability
  90. 90. Town of West HartfordMunicipal Parking Division Brooke Nelson
  91. 91. Parking Reform Comes to New England Nashua, NH
  92. 92. EARLY IMPACTS OF PARKINGRATE CHANGES IN NASHUA, NEW HAMPSHIRE Thomas Galligani Economic Development Director City of Nashua, Office of Mayor galliganit@nashuanh.gov
  93. 93. “Withoutturnover of customers,we’re all dead downtown”
  94. 94. Nashua, NH
  95. 95. Retail competition Merrimack Premium OutletsAmherst St/Route 101A Downtown Nashua Daniel Webster Highway / Pheasant Lane Mall
  96. 96. “When spaces arelocked up all day long, it just doesn’thelp you in any way”
  97. 97. Parking regulations changed in November of 2011• Prices increased for prime and high demand locations• Time limits adjusted according to demand• Meter hours expanded• Metering expanded Saturdays at prime on-street parking zone• Return additional parking revenue to Downtown Nashua
  98. 98. Three (or four)parking zonesestablished
  99. 99. Total receipts rose substantially• Revenue increased by over 60% •2011 monthly average - $26,000 2011 $26,000 •2012 monthly average - $41,000 2012• Projected annual revenue increase of $180,000
  100. 100. Revenue increased in every zone Parking Revenue (January - August)$18,000$16,000$14,000$12,000$10,000 2011 $8,000 2012 $6,000 $4,000 $2,000 $- Zone 1 Zone 2 Zone 3 Zone 1a Source: City of Nashua
  101. 101. …total hours parked also increased. Monthly Hours Parked by Zone25,00020,00015,000 201110,000 2012 5,000 - Zone 1 Zone 2 Zone 3 Zone 1a Source: City of Nashua
  102. 102. …however, utilization rates decreased Parking Utilization Rate (January- (January-August)70%60%50%40% 201130% 201220%10%0% Zone 1 Zone 2 Zone 3 Zone 1a Source: City of Nashua
  103. 103. …as parking hours expanded by 37%. Monthly Audited Hours (January- (January-August)100,000 90,000 80,000 70,000 60,000 50,000 2011 40,000 2012 30,000 20,000 10,000 - Zone 1 Zone 2 Zone 3 Zone 1a Source: City of Nashua
  104. 104. Parking shifted to more remote zones and spaces 2011 2012 Change % ChangeZone 1 943 6% 15,288 16,232Zone 2 701 6% 12,710 13,411Zone 3 17,897 22,320 4,423 25%Zone 1a 6,460 3,492 (2,968) -46%
  105. 105. TRENDS BY ZONE
  106. 106. Zone 1
  107. 107. Zone 1 • 148 metered spaces • Prime, on-street Main Street corridorAverage • High demand sideMonthly Stats 2011 2012(Jan- streets(Jan- Aug)Revenue $7,644 $16,232Hours Parked 15,288 16232Utilization 60% 40%
  108. 108. Core areas ofDowntown seeincreased use(10% or more)• Main St south of the Nashua River• West Pearl Street
  109. 109. Outlying areassee decreaseduse(-10% or more)• Factory Street• High Street• Main Street north of the Nashua River
  110. 110. Zone 2
  111. 111. Zone 2 • 226 metered spaces • On-street spaces, off- street lots “about a block away” from Main St • Main Street north of the Nashua RiverAverageMonthly Stats 2011 2012(Jan-(Jan- Aug)Revenue $6,306 $10,059Hours Parked 12,710 13,411Utilization 33% 26%
  112. 112. Increased usewhere adjacentto Zone 1• Railroad Square lot and adjacent on-street spaces• School Street• West Pearl Street• Spring Street near Post Office
  113. 113. Off-street lotsand more remotestreet see lessuse(-10% or more)• Spring St, Riverside Lot• School Street• Spring Street
  114. 114. Zone 3
  115. 115. Zone 3• 148 metered spaces• “a couple of blocks away” from Main Street• Garages, remote lots and on-street spacesAverageMonthly Stats 2011 2012(Jan – Aug)Revenue $8,948 $11,160Hours Parked 17,897 22,320Utilization 24% 23%
  116. 116. Off-street lots on-street spacesadjacent to Zone2 see increaseduse(10% or more)• Maple St, School St, Library Lot• Canal, East Pearl, Elm Street
  117. 117. Few areas seedecreased use inZone 3(-10% or more)• Factory Street• Cottage Street
  118. 118. Zone 1a
  119. 119. Zone 1a • 88 metered spaces • Prime, off-street lots within a block of Main Street • Free parking on Saturdays AverageMonthly Stats 2011 2012 (Jan – Aug)Revenue $3,230 $3,492Hours Parked 6,460 3,492Utilization 43% 17%
  120. 120. All four lots showlarge declines inuse• Garden Street Lot• Factory Street Lot• Main Street north of the Nashua River
  121. 121. “Many all-day parkers havechanged their habitsdue to the new regulations, therefore benefiting businesses”
  122. 122. “It was like winning the lottery –it used to be so hard for us to find a space”
  123. 123. “The availability ofspaces for those wishing toconduct business downtown have increased dramatically and it certainly helped Christmas sales”
  124. 124. EARLY IMPACTS OF PARKINGRATE CHANGES IN NASHUA, NEW HAMPSHIRE Thomas Galligani Economic Development Director City of Nashua, Office of Mayor galliganit@nashuanh.gov
  125. 125. Parking Reform Comes to New England Belmont, MA
  126. 126. Belmont CenterClaflin Lot
  127. 127. Belmont, MA
  128. 128. Belmont Comprehensive Plan – 2010-2020
  129. 129. Guiding Principles• Provide convenient parking for customers• Protect residential neighborhoods from spillover• Establish clear employee parking areas• Accommodate commuter parking appropriately
  130. 130. 6pm on a Saturday Issue #2: Customer Parking Sat, 6pm-8pm
  131. 131. Customer Parking Leonard Street Availability100% 3 100% 5 4 5 4 2 6 9 7 90% 12 90% 13 16 80% 80% 70% 70% 60% 60% 50% Vacant 50% 46 Vacant 42 44 45 43 44 43 40% 39 40% 41 35 36 Occupied Occupied 30% 30% 32 20% 20% 10% 10% 0% 0% 8am 10am 12pm 2pm 4pm 6pm 8am 10am 12pm 2pm 4pm 6pm Thursday Saturday
  132. 132. Customer Parking Claflin Lot Availability100% 100% 90% 62 90% 81 87 96 110 80% 80% 106 110 104 141 173 70% 70% 60% 234 60% 233 50% Vacant 50% Vacant 40% 220 40% 201 195 186 Occupied Occupied 30% 172 30% 176 172 178 141 20% 20% 109 10% 48 10% 49 0% 0% 8am 10am 12pm 2pm 4pm 6pm 8am 10am 12pm 2pm 4pm 6pm Thursday Saturday
  133. 133. Customer ParkingIntercept Surveys:Weekend Off-Street Parkers: “Did you find a space right away or search?” Right Away 30% Hunt 70%
  134. 134. Example: Nashua, NHGoals• Raise money for downtown improvements• More availability for customers
  135. 135. Example: Nashua, NHCity doubled parking fees to $1/hour at meters on and off Main St. RED ZONE $1.00/hr BLUE ZONE $0.75/hr GREEN ZONE $0.50/hr
  136. 136. Example: Nashua, NHMerchant Reactions to Parking Changes:• “Without turnover of customers, we’re all dead downtown”• “The availability of spaces for those wishing to conduct business downtown have increased dramatically and it certainly helped Christmas sales”• “Many all-day parkers have changed their habits due to the new regulations, therefore benefiting businesses”• “When spaces are locked up all day long, it just doesn’t help you in any way”• “It was like winning the lottery – it used to be so hard for us to find a space”
  137. 137. $0 $0 $0 $0.60
  138. 138. $0 $0 $0 $0.60
  139. 139. $1.0015 min $0.50 $0.25 free 30 min free $0/ Permit
  140. 140. Utilization and Spillover
  141. 141. Utilization and Spillover
  142. 142. Pedestrian Connections – Streetscape Plan Proposed
  143. 143. Employee ParkingEmployees oftenoccupy spaces on primestreets
  144. 144. 8am on a Thursday
  145. 145. Employee ParkingSigning andencouragement hasnot changed behavior
  146. 146. Employee ParkingAggressiveenforcement has notchanged behaviorSends the wrongmessage tocustomers
  147. 147. Example: Redwood City, CA• Modify the Parking Permit Program – To accommodate employees, crafted a parking permit program for spaces in garages with varying levels of access for purchase
  148. 148. 19
  149. 149. Amherst
  150. 150. Signage
  151. 151. Recommended Signage Locations
  152. 152. Access to Leonard Street
  153. 153. Access to Leonard Street
  154. 154. Access to Leonard Street
  155. 155. Claflin Lot Pedestrian Connections
  156. 156. Pi Alley Boston
  157. 157. Parking Reform Comes to New EnglandKey Themes:• Parking is politics – But overwhelming data is irrefutable• Think comprehensively – The parking problem may not be what you think it is• Parking pricing is NOT anathema to downtown development – People prefer a fee to a violation• Parkers are pedestrians too• Nobody gets it right the first time
  158. 158. Haverhill, MA 2 0
  159. 159. 20
  160. 160. On-Street Utilization: Washington Street District Washington Street100% 190% 10 1080% 15 2370%60%50% 44 Vacant40% 35 35 30 Occupied30%20% 22 Rest of Washington Street District10% 100% 0% 13 7am 10am 12pm 4pm 6pm 90% 22 24 31 80% 53 70% 60% 50% Vacant 40% 87 78 76 69 Occupied 30% 20% 47 10% 0% 7am 10am 12pm 4pm 6pm 2 1
  161. 161. 21
  162. 162. Parking Utilization: Merrimack Street District Off-Street100%90% 41580% 53470% 876 93960% 108250% Vacant40% 944 Occupied On-Street30% 82520% 483 100% 42010% 277 90% 61 70 81 80 0% 80% 7am 10am 12pm 4pm 6pm 136 70% 60% 50% Vacant 40% 203 194 183 184 Occupied 30% 128 20% 10% 0% 7am 10am 12pm 4pm 6pm 2 1
  163. 163. Haverhill, MA 2 1
  164. 164. Haverhill, MA 2 1
  165. 165. Haverhill, MA: Washington Square 2 1
  166. 166. Haverhill, MA: Washington Square Redesigned 2 1
  167. 167. Melrose, MA
  168. 168. Friday, September 21st, 3:15 pmParking Reform Comes to New England Jason Schrieber, NelsonNygaard Tom Daniel, City of Salem, MA Brooke Nelson, City of West Hartford, CT Tom Galligani, City of Nashua, NH

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