Wings and Beer? Where are we Going? By Eric Brinkley
The Plan• I decided to do my ethnography on a comparison between two wing restaurants: Buffalo Wild Wings and Wild Wing Café. vs.
Reasons• The main reason I chose to do a comparison on these two restaurants is because my friends and I always argue as to what restaurant we want to go to for a sports game.• Our Favorite restaurants are Buffalo Wild Wings and Wild Wing Café.• My Favorite thing to do when not attending a sporting event that I want to see is watch it while drinking beer and eating wings at a restaurant.
Goal• The Main Goal of this ethnography visitsouth.com was to decide which Picture of a Wild Wing Cafe restaurant was better for each day of the week to watch a sporting event. Rainydaydiscounts.com Picture of a Buffalo Wild Wings
How I Chose My Sites• Buffalo Wild Wings and Wild Wing Café have multiple sites in the region of Columbia to chose from.• I chose the two closest restaurants to my house which were the Wild Wing Café in the Vista and The Buffalo Wild Wings off of Garners Ferry Rd.• It also made since to chose these restaurants, because they are both in the urban part of Columbia, so they are more comparable.
Methods to My Madness• I chose a multitude of variables to measure and observe while I was in each of the restaurants.• These variables were chosen for the purpose of achieving my goal.• Each variable was graded on a scale of one to ten Savannahgetaways.net scottrobertsweb.com
Methods Continued• The Variables Included were: Average age, average group size, cleanliness, number of menu items, number of beers (draft and bottle), number of non-alcoholic drinks, taste of beer, taste of food, atmosphere, number of employees, number of TVs, price of beers, food presentation, happiness of customers, happiness of employees, amount of time waiting on food, promotions, extent of employee training, average age of employees, and number of wing flavors.
How I Fit in and Limitations How I Fit in LimitationsWhen I entered each of the There were certainrestaurants I decided that I variables that I was notwould go in as a customer. able to record, whichThe variables I chose to would have enhanced theobserve/measure were accuracy of my research.easily attained simply by They included seeing thebeing a customer. Being a Kitchens of the restaurant,customer may have caused Talking with management,me to be treated Amount of beers tasted,differently, as apposed to amount of food tasted,someone doing research Time available to researchon a restaurant etc. the restaurants, and money.
Buffalo Wild Wings EnvironmentAs soon as I walked into thedoor of the restaurant My jawdropped open. The number ofTVs in this restaurant is almostoverkill (keyword: almost). Theamount of things to do andwatch can keep you busy in thisrestaurant for hours on end.Everyone in the restaurantseemed to be enjoying Elmomonster.blogspot.comthemselves for the most part.The employees were pleasingand prompt.
Variable RatingsVariables Amount/Rating Variables Cont. RatingAverage Customer Age 23/9 Cleanliness 9.5Average Group Size 4/(N/A) Taste of beer 10Number of Menu Items 73/9.5 Taste of food 10Number of Beers 45/9.5 Atmosphere 10Number of Drinks 15/8 Price of Beers 9.5Number of TVs 35/10 Happiness of Customers 9.5Time Waiting of Food 20/9 Happiness of Employees 9Average Employee Age 22/9 Promotions 8.5Number of Wing Flavors 20/8.5 Employee Training 9.5Number of Employees 20/9 Food Presentation 7.5 Variables in the left column had a number to answer the question as well as a rating, while variables on the right only had a rating, because a number value was not needed.
Analysis on Important VariablesThe most important variables were the number of beers, number of TVs, taste of beer, taste of food, atmosphere, and price of beers. There was a large selection of beers and every beer I tasted was tasted very good. The number of TVs was ridiculous and stood out most in the restaurant. The atmosphere was very nice largely due to the number of TVs. The wings that I had were delicious and the price of the beers were relatively cheap.
Alternate ObservationsThere was one thing that I observed in this restaurant that was not part of the variables that I predetermined. I noticed that there were certain TVs designated for Trivia. These you could answer the questions on the TV by asking your server or bartender to give you a remote control. There were local, regional, and national scoreboard rankings. Not all questions were sports based, so if someone didn’t care much for sports, they could just play trivia on the TV. I think that trivia made this restaurant enjoyable for all types of people.
BWW Overall ExperienceThe Buffalo Wild Wings experience was great.Almost all of the variables that I measured andObserved received high marks except for theservice which still had a pretty high mark. The 35televisions in the restaurant was spectacular, andit was impossible to not find the game you weretrying to watch. The Wings were delicious andhad plenty of sauce on them. The beers were at agreat price and the glasses made the beer tastebetter than normal.
Wild Wing Café Environment• When I walked into Wild Wing Café I was immediately greeted and noticed music playing. There was a large amount of sports paraphernalia all over the walls. The restaurant was very busy and somewhat loud due to all of the talking. The Server that I had took care of my friends and I very well. There were about 20 Classiccitybrew.com TVs in the restaurant.
Variable RatingsVariables Amount/Rating Variables Cont. RatingAverage Customer Age 22/9 Cleanliness 9Average Group Size 4.5/(N/A) Taste of beer 9.5Number of Menu Items 78/10 Taste of food 8.5Number of Beers 40/9 Atmosphere 9.5Number of Drinks 18/8.5 Price of Beers 9.5Number of TVs 20/8.5 Happiness of Customers 9.5Time Waiting of Food 10/10 Happiness of Employees 9Average Employee Age 22/9 Promotions 10Number of Wing Flavors 35/9.5 Employee Training 9Number of Employees 20/9 Food Presentation 9 Variables in the left column had a number to answer the question as well as a rating, while variables on the right only had a rating, because a number value was not needed.
Analysis on Important VariablesThe most important variables were the number of beers, number of TVs, taste of beer, taste of food, atmosphere, and price of beers. Some of the beers that we had were warm, because the pint glasses had just come out of the dishwasher. The number of TVs was average, with most of the TVs being about 37 inches. The atmosphere was very cool, due to the music and all of the sports paraphernalia at the restaurant. The wings that I had did not have much flavor due to the lack of sauce on them. The beers were cheap compared to other restaurants.
PromotionsWild Wing Café had a promotion for every dayof the week and most of them wereappealing. The promotions consisted of:Day of Week PromotionMonday Trivia NightTuesday 2 dollar draft night; Buy 12 wings get 12 free with Student IDWednesday 2 dollar tacos and 3 dollar margaritasThursday 2 dollar vodka drinks and Coaches Call in ShowFriday Live Music; 3 dollar Firefly Sweetea VodkaWeekend 3.25 Bud light stadium cups; 13 dollar bud light buckets
WWC Overall Experience• The Wild Wing Café experience was very pleasurable. Almost every variable that I recorded received high marks except for the taste of food. The sports paraphernalia on the walls and music playing made the environment very relaxing. The service was excellent and are food was promptly brought to my table. The hot beer glasses put brought my friends and I down a little bit, but overall we enjoyed our visit.
Final Comparison Buffalo Wild Wings Wild Wing CaféWing Taste Winner LoserBeer Taste Winner LoserBeer Cheapness (overall) Tie TieNumber of TVs Winner LoserOverall Service Loser WinnerOverall Atmosphere Tie TieTuesday Special Loser WinnerAny other day Winner LoserOverall Winner Loser